As an old bird in the consulting industry, customers often ask "how to make my products different". In fact, this question is really difficult to answer, but Zhongyuan Ge still hopes to share some dry goods from the perspective of marketing consultation, hoping to inspire everyone. How to be different!
In the big environment of China, any industry has caused a lot of plagiarism and imitation, and technological innovation can only bring a short-term lead, and then immediately fall into the sea of homogenization. How to create differentiated features different from competitors is a major problem faced by entrepreneurs at present.
There are good channels with good quality but no good features, but they still can't keep customers. How to make products different and create their own brand characteristics is particularly important.
Brother Zhongyuan summed up the following five tricks to make you different!
The first trick: your product or enterprise should have a clear product positioning.
Positioning is area cutting! ~ the selling point is to distinguish our company from competitors in the same region and industry. This selling point makes us stand out from many competitors and let customers choose us to cooperate.
The second trick: have your own characteristics and differentiation.
As long as you are a little different from your peers, that is differentiation. We don't have to make our products the best quality, but we must make our products personalized or our services special to meet the tastes of customers.
Following the trend will make business difficult and often lead to price war. Unless the price is lower than that of peers, it is difficult to get orders. Even if you get the order, the profit is very small.
The third measure: Your selling point must be clear and definite.
First or only, you will always be clear and unambiguous!
The clearer our sales slogan, the greater the chance for customers to choose us. In our professional market, when customers want to buy products, they will choose us first. Of course, the selling point must be real and can be felt and experienced by customers.
As long as our services and products are different from our peers, customers will choose us. Our product quality and service are not necessarily the best, but they are personalized and satisfy customers.
The fourth measure: the service is more professional and meticulous, and the service touches customers.
Innovate products that are insufficient, and then make services into brands. This is Huawei's success! Since Huawei has the technical strength, then double-edged synchronization!
We will provide you with inexpensive products and excellent services. This is tantamount to saying nothing, or let us fall into a state of following the trend. But if we say it professionally, the confidence of customers will be greatly increased, such as: stable signal transmission, one-year quality guarantee; Return and exchange do not include freight.
The fifth measure: show and develop our personalized selling points.
Don't rush to decide what the selling point of your product is when you see this. Once the slogan of personalized selling point of products is determined, it will spend a lot of money and energy to support it and worry about the future.
To support this personalized service, we must choose a supplier with strict production system, ensure that every ex-factory product has undergone strict testing and has a detailed testing report, so as to support the risk of return.
Have you learned the above five tricks?
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