The main courses of marketing

The main courses of marketing major are:

Basic accounting, statistics, marketing, international marketing, market research and forecast, business psychology, advertising, public relations, money and banking, economic law, international trade, college English, economic mathematics, computer application, etc.

What are the main courses of marketing major?

The main courses of marketing major are:

Basic accounting, statistics, marketing, international marketing, market research and forecast, business psychology, advertising, public relations, money and banking, economic law, international trade, college English, economic mathematics, computer application, etc.

Marketing major

Marketing is also called marketing, marketing or marketing. Referred to as "marketing", Taiwan Province Province is often referred to as "marketing"; It refers to the process that individuals or collectives obtain what they need by trading their own products or values, so as to achieve a win-win or win-win situation. It contains two meanings: one is verb understanding, which refers to the specific activities or behaviors of enterprises, which is called marketing or market operation at this time; The other is noun understanding, which refers to the study of enterprise marketing activities or behaviors, and is called marketing, marketing or marketing.

Professional training objectives

This major trains compound senior professionals with basic theoretical literacy, professional basic knowledge and high comprehensive quality in management, economy, law and marketing. Graduates can engage in practical work such as marketing and management, business administration and related teaching and research in enterprises, institutions and departments.

Professional training requirements

Students in this major mainly study the basic theories and knowledge of marketing and business administration, and receive basic training in marketing methods and skills. It is required to master the basic knowledge, research methods and operational ability of marketing through learning, and understand the basic status quo and development trend of marketing at home and abroad; And get basic training in related disciplines, and have the basic ability to analyze and solve marketing problems. Graduates should have the following knowledge and abilities:

Master the basic theories and knowledge of management, economics and modern marketing;

Master the qualitative and quantitative analysis methods of marketing;

Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical marketing problems;

Familiar with China's marketing principles, policies and regulations, as well as international marketing practices and rules;

Understand the theoretical frontier and development trend of this discipline;

Master the basic methods of literature retrieval and data query, and have the ability of preliminary scientific research and practical work;

Have the comprehensive ability to use foreign languages.

suggestion

Students majoring in marketing must first learn how to market themselves. STP thinking, the process of marketing yourself is to meet the needs of the talent market and create value for it.

Nowadays, the trend of economic globalization makes foreign languages very important. Enterprise recruitment has certain requirements for foreign languages, especially for overseas business positions, and the language is not limited to English.

Being familiar with ps processing and mastering Excel, PPt and Word can bring convenience to future work.

Wide range of knowledge.

Pay more attention to current news.

What courses do marketing majors take?

The courses studied by marketing majors include: management, microeconomics, macroeconomics, management information system, statistics, operational research, accounting, financial management, marketing, economic law, consumer behavior, consumer psychology, international marketing, market research, basic accounting, financial introduction, enterprise sales planning, etc.

(3) Extended reading of advanced marketing course content:

In addition to the above courses, commercial banking practice, human resource management, market research and forecast, distribution channel management, banking marketing, service marketing, customer relationship management, pricing management, modern marketing technology, marketing innovation, advertising theory and practice, finance and taxation, public relations, advertising communication, promotion management, business etiquette, business negotiation and so on are also courses that marketing majors will involve.

What do you mainly study in marketing?

"Marketing" syllabus

First, the nature and tasks of the course.

This course is the core course of marketing specialty and the basic course of economic management specialty. Its task is to make students understand the basic knowledge, principles and methods of modern enterprise marketing and realize the importance of enterprise marketing management in the process of developing socialist market economy; Basic procedures and methods such as analyzing the marketing environment of enterprises, studying the buying behavior of each market, making appropriate marketing mix decisions, organizing and controlling marketing activities; Understand the new development of marketing. Cultivate and improve students' ability to correctly analyze and solve practical problems in marketing management in China; Expand students' knowledge. So that students can better adapt to the needs of work after graduation.

Second, the teaching objectives of the course

(A) knowledge objectives

1. Understand the basic situation of marketing and realize the importance and necessity of learning this course; And the formation and development of marketing.

2. Be familiar with the research contents and methods of marketing.

3. Correctly understand the basic theories and methods of marketing.

(2) Ability goal

1. Understand the basic knowledge, principles and methods of modern enterprise marketing.

2. Master the process of enterprise marketing.

3. Improve students' ability to correctly analyze and solve practical problems in Chinese marketing management;

Third, the teaching content and requirements

Marketing overview

Teaching content: Section 1 Formation and development of marketing.

Section 2 Marketing and Marketing

Section 3 Marketing Concept

The fourth quarter marketing management and marketing management process

Teaching requirements: the basic situation of marketing, and realize the importance and necessity of learning this course; The formation and development of marketing. Several basic concepts of marketing, correctly understand marketing management and marketing management process.

market analysis

Teaching Content: Section 1 Analysis of Marketing Environment

Section 2 Analysis of Consumers and Their Purchase Behavior

Section 3 Analysis of Organizational Market and Its Purchase Behavior

Teaching requirements: pay attention to understanding the main components of micro-environment and macro-environment, and accurately grasp their characteristics; Master the basic methods of analyzing and evaluating market marketing opportunities and environmental threats; Familiar with the countermeasures that enterprises should take in the face of changes in marketing environment, and analyze the characteristics of market demand and purchase behavior. Initially learn to make a simple analysis of different types of buying behavior; Master the basic methods of analyzing and evaluating market marketing opportunities and environmental threats. Influence that purchase behavior patterns and law of consumers and organizations in the market.

Chapter III Marketing Information System and Marketing Research

Teaching content: Section 1 Marketing Information System

Section 2 Marketing Research

Teaching requirements: Understand the meaning and composition of marketing information system. Master the process of market research, define the method of establishing marketing information system suitable for enterprise development, understand the basic connotation of market demand, and be familiar with the basic methods of collecting and analyzing marketing materials.

Chapter IV Market Strategy

Teaching content: section 1 Identifying competitors

Analysis of competitors in the second quarter

Section 3 Market Competition Strategy

The fourth quarter market development strategy

Teaching requirements: Understand the importance of identifying major competitors, and understand the market competition strategy and market development strategy.

Chapter V Target Market Selection

Teaching Content: Section 1 Market Segmentation

Section 2 Target Market Strategy

Section 3 Market Positioning

Teaching requirements: master the concept and theoretical basis of market segmentation; Product/market positioning methods and strategies. The basic connotation of market positioning. Understand the standards and methods of market segmentation; Understand the choice of target marketing strategy and its influencing factors.

Chapter VI Product Strategy

Teaching content: Section 1 Products and product combinations

Section 2 Product Life Cycle

Section 3 Brand and Packaging Strategy

The fourth quarter service and product support service strategy

Teaching requirements: Understand the concept of holistic product and establish the concept of holistic product. Remember the related concepts of product mix strategy and the functions of product mix decision, brand and packaging. Fully understand the product life cycle theory, marketing strategy and product combination strategy at each stage.

Chapter VII Price Strategy

Teaching Content: Section 1 Pricing Theory

Section 2 Main Factors Affecting Pricing

Section 3 Pricing Methods

Section IV Specific Pricing Strategies

Section 5 Price Adjustment Strategy

Teaching requirements: understand the basis of enterprise pricing and master the basic factors and pricing objectives that affect enterprise product pricing. Pricing methods and strategies; Price adjustment strategy.

Chapter VIII Channel Strategy

Teaching content: Section 1 Concepts, modes and types of distribution channels

Section 2 Selection of Intermediaries

Section 3 Distribution Channel Management

Section 4 Logistics and Supply Chain Management

Teaching requirements: understand the concept and characteristics of distribution channels, understand the types and modes of distribution channels, and understand the types and choices of middlemen. Master the basic content of distribution channel decision and its influencing factors.

Chapter 9 Promotion Strategies

Teaching Content: Section 1 Promotion and Promotion Combination

Section 2 Advertising

Section III Business Promotion

The fourth quarter * * * relationship

Section 5 personnel sales promotion

Teaching requirements: understand the basic connotation of promotion and promotion combination, understand the factors affecting promotion combination and the characteristics of various promotion methods, and master the application strategies and methods of various promotion methods.

Chapter 10 Marketing Control Management

Teaching Content: Section 1 Marketing Planning

Section 2 Marketing Organization

Section 3 Marketing Execution and Marketing Control

Teaching requirements: Understand the model and design process of marketing organization and the whole process of marketing planning, implementation and control. Understand the meaning of marketing organization and marketing, and master the design method, decision-making process and control method of home marketing.

Chapter III New Development of XI Marketing

Teaching content: Section I Network Marketing

Section 2 Relationship Marketing

Section 3 Cultural Marketing

Section 4 Service Marketing

Section 5 Green Marketing

Section 6 Customer Relationship Management

Teaching requirements: Understand the basic connotations of relationship marketing, green marketing and cultural marketing, network marketing and service marketing, and master their main contents, marketing strategies and methods. Master the methods of customer relationship management.

What is the main content of marketing?

The main contents of marketing mainly include:

1. Selection and analysis of target market;

2. competitor analysis;

3. Consumer behavior analysis;

4. Formulate strategies and tactics;

5.4P (product, price, channel, promotion) formulation, etc.

The basic content of marketing

1. Definition: Modern marketing is a long-term, comprehensive and dynamic business activity centered on consumer demand. It is a complete system from setting marketing objectives to marketing management based on market research and marketing environment analysis.

2. Core content: The core of modern marketing can be summarized as STP marketing, that is, market segmentation, target market selection and product positioning. Due to the objective existence of consumer demand differences, it can be said that it is impossible for any enterprise to meet the needs of all consumers in a broad market. Therefore, it is an important content of enterprise marketing activities to study the characteristics of some specific markets, subdivide the markets according to the differences of consumers' needs, and select appropriate specific consumer groups as the target markets for enterprise services.

3. Basic elements: "4P" marketing mix 1950 or so, Neil Bowden began to adopt the concept of "marketing mix". 1960 Jerome McCarthy, an American marketing scientist, put forward the famous 4P combination, that is, the marketing combination of product, price, channel and promotion. Professor philip kotler put forward two P's of politics and public relations. Then, he proposed that the strategic marketing process must precede the formulation of tactical marketing mix. The strategic marketing planning process is also a 4P process: research, segmentation, priority and positioning. Only on the basis of doing a good job in the strategic marketing planning process can the formulation of tactical marketing mix proceed smoothly.

What are the main courses of marketing major?

Management, microeconomics, macroeconomics, management information system, statistics, operational research, accounting, financial management, marketing, economic law, consumer behavior, consumer psychology, international marketing, market research, basic accounting, financial introduction, enterprise sales planning, commercial banking practice, human resource management, market research and prediction, distribution channel management, bank marketing, service marketing, customer relationship management, etc.

These are the main courses of marketing, and then I looked at the courses required by this major in our school, and they are all similar. Maybe the requirements of undergraduate courses are different from those of majors. All undergraduate majors have to take these courses. If they are specialized, they will be adjusted according to the situation of their own schools, so I can't give an example.

(6) Extended reading of advanced marketing courses:

First of all, graduates should acquire the following knowledge and abilities.

1. Master the basic theories and knowledge of management, economics and modern marketing;

2. Master the qualitative and quantitative analysis methods of marketing;

3. Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical marketing problems;

4. Be familiar with the principles, policies and regulations of Chinese marketing, and understand the practices and rules of international marketing;

5. Understand the theoretical frontier and development trend of this discipline;

6. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability.

Second, work.

Market category: market researcher, business data analyst, advertising designer (including graphic design and video advertisement editing personnel), business modeling forecaster (including business site selection personnel, feasibility analysis and forecast of enterprise expansion investment projects), business big data researcher, user portrait producer;

Business category: accounting (with corresponding qualification certificate), legal affairs (with corresponding qualification certificate), enterprise consultant (you can ask marketers how to solve problems encountered in business, such as employee turnover), human resources Commissioner, customer relationship management Commissioner, business development Commissioner, etc.

Other categories: public relations specialist (including public opinion monitoring and response specialist), website forum operation specialist, and event operation specialist.

What did you learn in the marketing course?

The main learning content of marketing course:

Economic mathematics, economics, management, internal statistics, marketing, public relations, advertising, marketing planning, business negotiation, sales promotion, consumer psychology, market research and prediction, basic accounting, financial accounting, financial management, economic law, international finance and trade, computer culture foundation, C language programming, database principle, network technology, management information system, and e-commerce.

Marketing major is a subject that takes the management and sales system of enterprise products as the research object, and comprehensively uses the theories and methods of economics, management, financial management, marketing, law, sociology, engineering and other disciplines to analyze, plan, design and manage the enterprise marketing system.

This major cultivates the basic theories and skills of modern management, marketing and information technology. With marketing expertise, high foreign language level and skilled computer skills, good comprehensive quality and professional ethics, I can engage in marketing planning, business and management in industrial and commercial enterprises.

What is the content of the course "Marketing"

Marketing is a comprehensive applied science that studies marketing activities and their laws based on economics, behavior and modern management theory. This course systematically introduces the basic theories and strategies of marketing, focusing on the connotation of marketing, marketing environment analysis, market segmentation and positioning, marketing mix, marketing management and so on.

Learning this course is helpful to improve students' marketing theory level, accurately grasp the core concepts of marketing, correctly understand the essence and tasks of marketing management, fully understand the connotation of modern marketing concepts and theories, and cultivate students' marketing awareness and ability to engage in marketing work.

What are the marketing courses?

Marketing courses are as follows:

Management, microeconomics, macroeconomics, marketing, management principles, consumer behavior, advertising, business negotiation, marketing organization and promotion management, marketing planning, international marketing, brand and image strategy, marketing ethics and marketing strategy.

1, "Management" is a comprehensive interdisciplinary subject, and it is a science that systematically studies the basic laws and general methods of management activities. Management is produced to meet the needs of modern socialized mass production. Its purpose is to study how to improve the productivity level under the existing conditions through the reasonable organization and allocation of human, financial and material resources.

2. Microeconomics ("Microeconomics" is the free translation of the Greek word "μ ι κ ρ ο", which means "small"), also known as microeconomics, is a branch of modern economics, and mainly takes a single economic unit (single producer, single consumer and single market economic activity) as the research object. Microeconomics is an economic theory that studies the economic behavior of a single economic unit in society and how to determine the individual value of the corresponding economic variables. Also known as market economics or price theory.

3. Macroeconomics, English is an economic field that uses the general statistical concepts of national income, investment and consumption to analyze the laws of economic operation. Macroeconomics is relative to microeconomics.

4. Marketing is the process that goods or services are handed over from producers to consumers. It is a series of activities carried out by enterprises or other organizations to meet the needs of consumers. Marketing is a science that systematically studies the regularity of marketing activities.

5. Advertising is an independent subject. It is a science that studies the history, theory, strategy, production and management of advertising activities. At first, the knowledge about advertising was only seen sporadically in some chapters of journalism and economics, which was very unsystematic. Until now, advertising knowledge is still one of the components of these disciplines, such as journalism, marketing, enterprise management, business psychology and so on.

(9) Advanced Marketing Course Content Extended Reading:

General situation of employment

Graduates majoring in marketing can engage in market research, marketing planning, advertising planning, market development, marketing management, promotional services and teaching and scientific research. Marketers are indispensable talents for large enterprises, and most small enterprises easily confuse the concepts of sales and marketing.

The main courses are business administration, basic accounting, financial management, management foundation, marketing, market research and forecast, marketing planning, business negotiation, human resource management, economics foundation, commodity science, statistics, e-commerce, logistics management, international business, customer relationship management and so on.