Current location - Training Enrollment Network - Mathematics courses - Fashion brand mathematics
Fashion brand mathematics
You can't read any brand classics, but as a fashion buyer, you must know these nine classic models that have never ebbed since the beginning of human fashion history. If you are surrounded by famous fashionistas who are not proficient in these nine classic works, you can tell her: You are not good enough! Fermas knows all about purchasing.

One of the nine fashion classics:

Hermes Hermes Kelly Kelly bag

Hermès, 1837, a classic brand that started with harness, was once recognized as a "saddle expert" for its exquisite craftsmanship. In the 20th century, Hermes foresaw that cars would replace horses, so he actively brewed a transformation and made leather goods by using the technology of making saddles.

Haut a Courroies of 1897, with saddle inside.

The earliest prototype of Kelly's bag was actually a leather bag used for saddle at that time, named Haut a Courroies. Thanks to the Moroccan princess Grace Kelly, it was really famous for some time.

On the cover of Life magazine of 1956, there is a photo of Grace Kelly hiding from reporters. At that time, she was carrying her Hermes Haut à Courroies bag, and involuntarily covered her pregnant and slightly swollen belly with it. Such a casual action is particularly elegant and elegant.

This unforgettable photo fascinated many girls and led to unprecedented sales of Hermes bags. 1977, Hermes officially named this bag after Princess Kelly.

Kelly's bag follows Hermes' exclusive method in making saddles, and adopts the hand sewing method of double needles and double threads interweaving closely. This means that if the surface of the package is worn, it will not collapse completely. This is what many fashionistas call "riding a horse's nail".

Hermes has been using this style for a hundred years. Kelly bags have more than ten sizes, the most common ones are 28cm, 32cm and 35cm. There are more than 20 kinds of leather for bags; Twenty years ago, Kelly bags had only five colors: brown, black, red, green and navy. There are now more than 50 colors to choose from.

Hermes' Kelly bag provides customized service of "picking skin and color on the spot". However, since Hermes still insists on hand-making, each customized package has to wait at least one year.

The second of the nine fashion classics:

Louis Vuitton suitcase

Speaking of Louis Vuitton, he was definitely the first teacher of luxury goods in China. If Pierre Cardin is the first fashion brand to enter China, LV is the first luxury brand to enter China, monopolizing the most glorious period of 10 luxury goods. At that time, there were almost no other luxury goods in China, and luxury goods were almost equivalent to LV.

It all starts with Louis Vuitton, the founder of ——LV? Speaking of Vuitton.

1835, Louis Vuitton, who was only 14 years old, finally left the small village and went to Paris, the European fashion capital he dreamed of. After several years of apprenticeship, Louis Vuitton finally got a promotion and salary increase: from a handyman to a servant who packed bags for nobles.

It was this opportunity that Jeanlouis Vuitton changed its destiny. The way to change your destiny is simple: help the queen fold clothes.

At that time, Napoleon II had just ascended the throne, and the Queen only wanted to travel in Europe every day. However, the Queen's clothes are too many, which not only can't fit into the suitcase, but also wrinkle, which greatly affects the Queen's mood. What Louis Vuitton did was to skillfully stuff the queen's clothes into the suitcase and take them out without deformation. Only by this move, he got the attention of the queen and became a packer specializing in serving the royal family.

Of course, this little brother is not satisfied with being a worker. He understands that the cause of all the problems is poor luggage design. Not only is the capacity small, but it is also unstable, and the clothes are wrinkled under the turbulence of the steam train. To this end, Louis Vuitton quit his job, founded the first leather goods store in Paris, and invented a revolutionary flat-cover suitcase, which not only greatly solved the troubles of aristocratic travel at that time, but also changed the history of human travel.

Just after opening the store, Louis Vuitton's new box was enthusiastically sought after. Including the royal family at that time, including Madame Chanel, the Queen of India and the President of France, were all customers of Louis Vuitton. The reason is simple: this kind of box is really easy to use! Charles Louis Napolé on Bonaparte's wife, Queen Eugénie, also likes LV very much: "I only use louis vuitton as my suitcase. 」

The biggest feature of LV is undoubtedly its most stable and durable quality in the leather industry. Lu's apprenticeship should be studied for at least 2 years in each link before he can work independently.

It is said that after the sinking of the Titanic, only Lu's suitcase didn't drip, and the luggage was the best.

20 14 World Cup in Brazil, in order to show the highest degree of safety and reliability, the World Cup was packed in LV boxes.

Out of absolute trust in the quality of their products, LV dares to make a "lifetime warranty" guarantee for their bags: they believe that their bags will never be damaged beyond repair. For this reason, LV has also become the brand with the highest second-hand goods preservation rate among all luxury goods. A 20,000 LV bag, after you use it, may be sold for 1.8 million.

Nine fashion classics three:

South Ferragamo's Monroe shoes

Salvatore Ferragamo, the king of shoes, dreamed of becoming a shoemaker since he was a child. When he is 9 years old, he can make a pair of shoes for his sister who has no shoes to go to church. This talent also enabled him to open a shoe store with six masters in Naples when he was 0/4 years old.

Later, in order to make perfect shoes, he went to the University of Los Angeles to study human anatomy. He is fascinated by human anatomy, mathematics and engineering. He wrote in his diary: "The weight of the human body falls on the arch like a plumb line."

After marriage, Ferragamo decided to develop in the United States and seek more opportunities. At that time, his shop was near Hollywood, and he insisted on making shoes by hand, which won the support of many star guests, including Audrey Hepburn, Catherine and Marilyn Monroe.

Salvatore Ferragamo designed 40 pairs of high-heeled shoes with different shapes for Marilyn Monroe, and the heel height was exactly 10. 16 cm. He thinks the goddess is sexiest in high heels of this height. This is the prototype of Monroe shoes later.

Speaking of the most classic image of Marilyn Monroe, there is no more charming moment than touching her skirt in the subway vent in The Seven-Year Itch. At that time, the shoes she was wearing were Salvatore Ferragamo's postwar masterpiece-a pair of 18K gold stiletto sandals inlaid with metal.

The invisible shoelaces made of F-heel and nylon thread are very elegant and enchanting, which represents the design direction of the sexy style of Ferragamo brand women's shoes. Even, many girls who want to make themselves sexier will choose Ferragamo brand Monroe shoes, because they all think that wearing these shoes is the sexiest gesture.

Due to Monroe's popularity, orders rained on Ferragamo. Even in the American upper class at that time, Ferragamo's custom-made shoes became the standard configuration for celebrities attending banquets.

Almost every celebrity left a three-dimensional shoe last made by his "footprints" in Ferragamo, and according to the skill of making the last, Ferragamo's official shoes always fit well. Even if they are not customized shoes, many Ferragamo shoes will be divided into A and B last with different foot widths to meet the needs of different foot types. This is why Ferragamo's high heels are called the most comfortable high heels in history.