In the 20 15 rich list of online writers, there are no female writers in the former 15( 15 income100000 yuan). Does this mean that the income of women in online writers is not as high as that of men?

draw

This is divided into two situations. Is there an ip adaptation? If there is, men and women are evenly matched.

Due to different deductive methods, the adaptation of male frequency games is huge, and the adaptation of female frequency movies and TV plays has a wider impact on the market. For example, the author of The Legend of Mi Yue, which was popular last year, earned an annual income of 654.38+03.5 million yuan.

However, judging from the number of electronic clicks, the male frequency is really not necessarily "male", and female users are more sticky and more willing to pay for reading directly.

Can high-yield people occupy the rankings for a long time?

Last month, a new daily sales record of single book156,000 yuan broke out in the female frequency field. Ye, the author, has just celebrated his 26th birthday and has created 20 works. The copyright value of "National Husband Brought Home" alone exceeds10 million.

If it weren't for her amazing earning power, Ye would be a very ordinary post-90s girl. She pursues Korean dramas and thinks American dramas are too hard. The male gods are Yifeng Li and Lee Jong Suk.

You can copy the adjectives of the heroine in the romance novel to her. Her skin is beautiful and her legs are long. Her eyes are white and her teeth are white on her face. Shu Lang's smile hides her fatigue from the early hours of the morning.

Turn off the computer to sleep at three or four o'clock, get up for dinner at noon, rest in the afternoon, sit back to the computer after dinner and start to conceive the plot and open more. Ye Ye Fei called it "freedom". This is the lifestyle she chose, and even the standard of success.

"In fact, I was a student whose language was not very good since I was a child, and my composition was not well written, so the teacher was surprised to know that I am now a full-time writer.

In high school, I loved reading novels, but I didn't like romance. I've seen too many analogies like Tang Jiasan Shao and Zhu Xian. Later, the college entrance examination barely took an undergraduate course and studied computer.

I don't want to go to work, I don't want to work nine to five and get a salary of several thousand dollars. I don't want to live like this.

So I kept setting myself goals, from practicing writing at the beginning to writing full-time after graduation, from writing for free to signing vip (paid reading), and then publishing physical books. I feel really lucky. "

Ye Fei started writing novels in Tencent Original (later renamed Yun Qi Academy) when he was in college. In 2009, he got a down payment of 1000 yuan, which made him determined to work full-time.

20 12 years 1 month, half a year before graduation. When the students rushed to the workplace, her "salary card" had been credited with 80,000 yuan, and this book figure rose rapidly. When she really graduated in June and July, Ye Yue earned 200,000 yuan. She became a millionaire in the first year of graduation.

Ye's works.

Success is the result of the right time, location and people. There are also many accidental factors in Ye Ye Fei's achievements: First, Tencent's original works at that time were more ancient romantic, and Ye Ye Fei's works filled the fat vacancy of modern romance;

In 2.20 13, Yun Qi academy became a major town for women in Tencent's "pan-entertainment" industrial ecology, and the launch of the platform led to the launch of a number of writers; Three or four years after 3.20 10 is the wap reading era of online texts, and Ye just caught up with the vigorous promotion stage of the academy.

In the summer of 20 12, the works of "love series" were originally tens of thousands of clicks, which were not very prominent, but they were thousands of times after wap recommendation.

Directly click on the broken billion, and this break will break the financial path. Soon, Ye became the first batch of female platinum writers in Tencent, enjoying the treatment of the highest author.

Yang Chen, general manager of Reading Group, said, "In the past two years, the scale of the whole reading platform can be said to be ten times that of before.

Not only the growth of single platform users, but also the growth of the number of platforms, adding many large platforms. This is an immediate effect on the author's grade growth. "

Ye called it "luck". This answer is repeated, and with her amazing, happy and serious emotions, the focus of this 26-year-old girl's life is drawn one by one.

But luck is obviously not enough to achieve a person's achievements, just as not all flowers can blossom and bear fruit in autumn. In addition, when I was a student, I wrote about 20 novels in 9 years, and the highest record was 40,000 words a day. Now the update frequency of 6000-8000 words is relatively stable, and I can occupy the leaderboard for a long time with such a high yield.

Romance writers themselves live a "sweet pet" life outside the book.

Ye Ye Fei is well aware of the needs of readers, and admits that writing for a long time will fall into a "mode". She thinks this is a trait that all mature writers have, and it is also a kind of "experience talk".

"I often have a' perfect' heroine in my works, a little girl with a little personality and a little silly. I think this is perfect. I won't insult the female host, but I will insult the male host, very insulting.

In addition, I think it is the beginning, title and introduction that determine the fate of the work. Start quickly, and the patience of online readers is limited. If you don't get into the subject quickly, you can't catch them, so I usually start with the fierce contradiction between the hero and heroine, such as quarreling;

In fact, the topic is not well done and the effect is not good. Fortunately, there are more loyal readers now, and everyone recognizes my name but not the title.

Otherwise, it will really lose a lot of powder; You must write your own introduction and find a very cute point. I just like to capture some small emotions and complexities. "

What's so special about Ye's works that he can stand out from the romantic Wang Yang? She thought about this question for a long time and then answered "I don't know".

Another period of thinking, she continued: "Maybe the novel has a soul, which is related to my own state, and readers can directly see my shadow.

My novel even has its own story, but it is more imaginative. Often immersed in an idea, I can't get out for more than a week.

I am willing to create more beautiful love stories with readers, but I know it is false. Sometimes that's the case. Things that don't exist may be better.

Most of my readers are junior high school students and senior high school students. To them, my work is like a dream, just like I watched Qiong Yao's things when I was a child.

Of course, I have written so many books, and it is inevitable that my creativity is low. For example, my current book, Proud People Live in My Home, I will have a good rest for a month or two after the update, although I have a general idea.

But I still want to let myself go and start my new job in August. Now I usually chat with my friends before writing a new book to see how they react, but before that, I have to go shopping. These months are too busy! "

Many romance writers live a "sweet pet" life outside the book, and Ye also belongs to this category. "My parents are teachers, so there is no pressure in my childhood. According to the Internet, I can update a villa bathroom one day and buy a villa one month.

This is a joke. I don't even have to buy my own house. Money is just a number to me now. I will save the rest after giving it to my parents. My father often says that I keep most of my money in the bank.

In fact, my daily expenses are not large, and I am not keen on luxury goods, except that sometimes I lose my mind when I see beautiful clothes. I bought them to hang, and most of them are Taobao pieces of one or two hundred.

I'm really a face control. I can't make up, but I buy cosmetics because they look good. I can't help it "At this moment, Ye is a little girl next door.

Ye's works.

What are the characteristics of mature online writers?

Is it reproducible for such a post-90 s girl to become a female local tyrant?

The concept of beauty writer is no stranger to the public. Many times, as long as they are female writers, they can be called "beauty writers" happily and politely.

What distinguishes Ye from his predecessors is the label trace of "network manufacturing". The publishing process of traditional writers is to be tested by the market after writing, while online writers "broadcast" their own creative process online, creating synchronously with readers' reading. This accompanying experience will greatly increase readers' reading habits and consumption impulses.

Compared with the distribution of traditional books, the traffic of the platform where online novels are located is the key, and the rich platform enriches the authors. This interdependence can be seen from the common growth of Ye and the Academy.

For newcomers, after building a strong platform, the next step is to try to attract editors to sign contracts. In this process, eye-catching topics, the quality of words and the frequency of updates are all important, and then they will be promoted step by step: five-star writers, exclusive writers and platinum writers.

Many successful online writers are well versed in readers' psychology. Once the model is determined, they are diligent and constantly updated. Their physical and mental efforts are not as simple as "Internet addiction teenagers have nothing to type" at first glance. A writer who sets up a personal style rarely dares to "innovate".

Because the author is massive, once a chess game is lost, it is difficult for readers to return blood. Therefore, mature online writers generally have the following characteristics: fixed style, stable update frequency and good interaction with readers, all of which are the results of reader-oriented.

Yang Chen, general manager of Wen Yue Group, believes that it is not difficult to copy Ye's achievements, but it is difficult to copy writers. "Now that we have such a big platform and so many users, it is actually very easy to cultivate authors, especially since we have such a large author base, it is not difficult to cultivate new gods.

But people are different. Two different authors can't write exactly the same thing. Literary creation and assembly line production are completely two concepts. We can hold out the second leaf, anyone can have the same good grades, but she can't replace Ye.

"It is worth noting that Ye Ye Fei, the author of a single work with a copyright value of more than 10 million, still has a huge room for improvement. So far, her ip adaptation is not sufficient. At present, there is only the cartoon "National Husband Brought Home" (animation and film and television are in preparation, and the cartoon "Cold Man Next Door" is in progress).

Although it has accumulated a considerable fan base, there is still a gap in the public image of online writers in the field of public culture, and the exposure of page recommendations and occasional variety shows is limited. "Yang Chen said.

How to manage the author's personal ip and help network writers move from the Internet to a broader space from the ip of their works may be an urgent problem for the platform.

Network literature is a cultural product with China characteristics. Over the past 20 years, it has not only accompanied the growth of a generation, but also become an important content resource of China cultural industry, affecting the development of cultural industries such as movies, games and animation.

Some early net writers also became star writers. With the maturity of the online text industry, ghostwriters have emerged from generation to generation. Let's look at how these young people become online writers and pay attention to the birth process of these writers.

When it comes to online texts, people always like to add the word Jianghu at the back. Take Yuewen Group as an example. At present, the number of registered online authors is nearly 7 million, and the total number of works exceeds 6,543,800+million. Its starting point, Yun Qi Academy, Xiaoxiang Academy, Chaxiang and other online literature websites publish a large number of texts every day.

Among them, Ye, a platinum writer of the college, and her romantic net articles are the representatives. The total online hits of all her works have exceeded 65.438+0 billion, and she is known as the "romantic queen" of online literature. The work "I liked you at that time" once created an industry record of 240,000 yuan in electronic daily sales of a single work.

The influence of Queen of Love is not only in the network field: the TV series National Husband, which was adapted from Ye's online article National Husband Brought Home, created a record of 654.38 billion hits only four hours after its release.

The reporter of this newspaper chatted with the "Queen of Love" about the writing rhythm, material collection and the meta-proposition of online literature.

Ye Ye Fei

An indulgent dreamer

Thesis:

As an online writer, a dreamer or a recorder of the times, how do you describe yourself?

Ye Dao:

When I was chatting with readers, I said I was a storyteller. I just want to tell you the good story I can think of at present. If one day I can't remember them, forget it.

I think everyone may really have a tired day. Just like when I finished "Billions of stars are not as good as you" last year, I felt that I couldn't write anything. I told the readers that I would take a four-month break. I really stopped writing for four months and thought nothing.

Throw away the whole environment around me, and I will feel much more relaxed when I come back to think about the story, so if I stay in the same environment for a long time, I think I will be exhausted.

Thesis:

You studied computer. How did you start writing online? Especially writing romance.

Ye Dao:

There is a boy in our class. It was a boy at first. He writes novels there every day in class, so I asked him. He told me that he was writing a novel, and I said I would, so I did. Finally, I continued to write, but he stopped writing.

Thesis:

When did you think you might be popular?

Ye Dao:

In fact, I never felt particularly angry. It wasn't until two days ago that I found that many people actually pulled out the "conversations" in my QQ spaces 20 1 1 and 20 12. I thought, am I that angry?

Why did you pick out the "conversation" so many years ago? Because I was young and a little confused, I couldn't stand anything I sent at that time.

Thesis:

Now that you are a famous online writer, what is the pace of your writing and life at this stage?

Ye Dao:

I've been sleeping until noon almost every day recently. Actually, the alarm clock was set to get up at 1 1: 20 today, but I got a phone call this morning, which made me sleep for two hours.

Then I went back to lie on 10 and slept until 12. I sleep very late at night now. I have tried to write a manuscript in the afternoon or morning before, but I always feel that the state of writing a manuscript is particularly wrong, and then I am not satisfied with what I have written.

Thesis:

Can you write all night?

Ye Dao:

You don't have to stay up late, so you will want to write at night. You may write at 8 pm now, and sometimes you can't finish it until you write 12. If you don't get stuck, you will write until 2 o'clock, but you will be particularly excited when you finish writing the manuscript. In fact, you may have been in bed 12, but it was three or four o'clock when you fell asleep.

Tear off the label and walk in the direction of grounding gas.

Thesis:

What role does online editing play in your writing?

Ye Dao:

If I have nothing to do, I will never bother the editor. I'm always like this: for example, I'm going to send a book called "Time and You are Beautiful", and I've finished the introduction. I wrote down the names, personalities and the first few thousand words of the characters, and then I sent a file to the editor's mailbox.

I told him directly that I had thought about everything from the beginning and sent it to your email. Please have a look when you have time. After reading it, I'll talk to you if you have anything to talk about. I never talk nonsense with him. After he has dealt with his own affairs, he will deal with yours.

In fact, the editor does not interfere with the author's opinion, but if you get stuck or your framework is particularly poor, you can listen to the editor's opinion. Because they have been a team for many years, the best thing about them is that they do teach some authors to write books.

They really care about you all the time. Now they basically don't have that much time, but for some new authors, if they think you are diligent, plastic and have the potential to be a god, they will make great efforts to train you.

As far as I know, some authors' new books are revised at the beginning under the guidance of editors, and their works are still in the top ten of our platform, but you really don't have to talk too much nonsense when looking for an editor.

Thesis:

Do you usually watch TV dramas and brush some videos to collect materials?

Ye Dao:

Brush Weibo and watch the video. I've been chasing comics recently, and I seldom watch TV series. Because it takes too long to write a story, I know what to play at first sight after reading the story. At that time, when they all said "Top 3" was very good-looking, I sat in the cinema and saw the hostess say to her friend at the beginning:

I told him before that if one day we broke up, he would dress up as the Monkey King and shout a thousand words of I love you, and I would eat mangoes.

I said at that time, believe it or not, there must be two people at the end, one is shouting I love you and the other is eating mango. Because we have buried too many similar things in our writing, when you see something, you will easily know that it is a foreshadowing.

Thesis:

How do you define your work without the label of the big net text?

Ye Dao:

In the early years, I was more inclined to the popular online style at that time. Now I may be more inclined to write something that is more acceptable to everyone, or something that people dare not try, such as youth, campus, or adding some other elements.

At the end of 20 15 and the beginning of 20 16, I will also write something about modern fantasy and modern power. Now this new book will add a little theme of e-sports, and write something new for everyone, so that everyone can have a bright feeling at the moment.

The net text has passed the previous era of unconstrained style and is gradually developing in the direction of grounding gas.

It is not accurate to evaluate the whole net text by catching the fish that escaped from the net.

Thesis:

What do you think of the quality of the net text? What are the main criteria?

Ye Dao:

Online writing style is relatively easy to understand. If you simply spell the style of writing, the style of writing is not easy to spell. I think it is more important to establish people and tell stories.

I found that many people write novels, and when they write them, they disperse. I may have studied science, and I was particularly good at math since I was a child. When I write a story, there will be a main line there. I will never let myself go astray. I only extend the branch line on this main line.

Thesis:

What are the main aspects of the comments you have heard about online literature?

Ye Dao:

Criticizing online literature is unhealthy and vulgar, but I don't think so. Just like reading a text, there is a content censorship system and an artificial mechanism. There are a few bad content, but I don't think it can represent the whole network environment.

Thesis:

You also talked about your readers' youth. Do you adjust the content to suit the reading group when writing?

Ye Dao:

Yes, I didn't think so much when I was young. At that time, I was only 19, 20 years old and influenced by many things from outside.

I certainly don't think I have the ability to influence others. I will pay more attention to it in recent years.

For example, when writing mature men and women stories, we have to write that there will be some ambiguity or such a plot between them. I try not to write, just stop writing.

When writing about campus, I will try to set people as a man and a woman without a boyfriend or girlfriend. It will be easier and easier, and it will bring me back to a state when I was at school. There are still many bad places to pay attention to. I won't write about gang bosses in the articles of overbearing presidents.

Thesis:

In your opinion, is there a clear line between online literature and pure literature?

Ye Dao:

Actually, I didn't. I have also seen many traditional literary works. Of course, if I go to see them, I'd rather read stories. Online literature also tells stories, and everyone is telling stories.

I just tell stories in different ways. Network literature is often a form that is easily accepted by the public, so I personally think that a dream of red mansions and some novels about house fighting are connected in some ways.

As for the evaluation of online literature, I think the biggest difference between online literature and traditional paper literature is that one is published to the public in written form, and the other is spread on the Internet in digital form.

Many people will catch some fish that slip through the net in online literature, which is inaccurate.

give up

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