Marketing subjects: economic mathematics, economics, management, statistics, marketing, public relations, advertising, marketing planning, business negotiation, promotion, consumer psychology, market research and prediction, basic accounting, financial accounting, financial management, economic law, international finance and trade, computer culture foundation, C language programming, etc.

Marketing is an undergraduate major in colleges and universities, which belongs to the business administration major. The basic study period is four years, with a bachelor's degree in management. It is an interdisciplinary major based on economics, management and modern information technology.

Starting from meeting customers' needs, this major explores how enterprises can adapt to the market demand, seek market rules such as business methods and business model innovation, and cultivate applied and compound professionals who meet the needs of modern market economy, have humanistic spirit, scientific literacy and integrity, and master the basic theoretical methods of management, economics and marketing and professional skills of marketing.

After graduation, students can engage in marketing and management, teaching and scientific research in enterprises, institutions and government departments, and can engage in marketing management such as market research, marketing planning, advertising planning, marketing promotion and sales management in for-profit and non-profit institutions or start their own businesses.

The concept and definition of marketing are not in the standard form like mathematical formulas, but are usually based on the understanding and experience of the viewpoint. Even people who do marketing management will always update their own definition of marketing, and any so-called definition needs to be carefully selected.

Marketing stage:

1, marketing planning. It is necessary to formulate a long-term strategic plan, determine the development direction and objectives of the enterprise, and have a specific marketing plan to implement the strategic plan.

2. Marketing organization. The marketing plan needs a strong marketing organization to implement. According to the planning objectives, it is necessary to establish an efficient marketing organizational structure, and conduct a series of management activities such as screening, training, motivation and assessment of organizational personnel.

3. Marketing control. In the process of marketing plan implementation, control system is needed to ensure the realization of marketing objectives. Marketing control mainly includes enterprise annual plan control, enterprise profit control and marketing strategy control.