The methods of market survey mainly include observation, experiment, interview and questionnaire survey.

(1) observation method

It is the most basic method of social investigation and market research. It is based on the object of investigation and research, and is investigated and collected by investigators in a direct way with eyes, ears and other senses. For example, market researchers go to the interviewee's sales place to observe the brand and packaging of goods.

(2) experimental methods

Investigators follow up the requirements of the investigation, control the investigated objects under specific environmental conditions through experiments, and observe them to obtain corresponding information. The control object can be price, quality, packaging, etc. Under controllable conditions, observe market phenomena and reveal market rules that are not easy to occur under natural conditions. This method is mainly used in marketing experiments and consumer use experiments.

(3) Interview

It can be divided into structured access, unstructured access and collective access.

Extended data:

There are four technical methods for market research:

First, qualitative marketing research qualitative marketing research: the most commonly used. Simply put, it is analyzed from the digital answers of respondents, not for the whole population, nor for large-scale statistics. Common examples are: focus groups, in-depth interviews, project progress, etc.

Second, quantitative marketing research: quantitative marketing research: using the form of hypothesis, using random sampling, inferring the results from the number of samples, this technology is often used in large-scale research such as population census and economic power survey. Common examples are: large-scale questionnaire, inquiry form system questionnaire, etc.

Third, observation technology: researchers observe social phenomena and set their own cross practices, that is, horizontal comparison (usually referring to temporal comparison) and vertical comparison (comparison with different societies or different phenomena at the same time); Common examples are: product usage analysis and browser cookie analysis.

Fourth, experimental technology: researchers create a semi-artificial environment to test users. This semi-artificial environment can control some influencing factors that researchers want to compare, such as purchasing laboratories and test sites.

References:

Baidu Encyclopedia-Market Research