A. Self-study courses for marketing majors

Self-taught marketing college exam subjects:

Introduction to marketing:

This major trains senior business administration professionals with knowledge and ability in management, economy, law and marketing, who can engage in marketing and management, teaching and scientific research in enterprises, institutions and departments.

Marketing employment destination:

Graduates majoring in marketing can engage in market research, marketing planning, advertising planning, market development, marketing management, promotional services and teaching and scientific research. Marketing personnel are indispensable talents for all enterprises, especially large enterprises.

B. Marketing of self-study exams for college students and undergraduates

If you want to do business in the future, you can find useful books yourself, without having to take the self-study exam. If you are looking for a job, the undergraduate diploma is higher than that of a junior college. If you want to graduate from the self-taught undergraduate course, you must have a college diploma.

C. What courses do you need for the self-taught undergraduate marketing major?

Self-taught undergraduate marketing major must be tested.

1, international trade theory and practice, international marketing and international negotiation can help students understand the marketing system in the international environment;

2. The majors of introduction to commodity circulation, enterprise accounting, consumer economics, marketing planning, and the application of management system in computers can enable students to study marketing in depth;

3. Introduction to the Basic Principles of Marxism, Outline of Modern History of China, College English (II), Probability Theory and Statistics, Linear Algebra, Basic Computer Knowledge, Introduction to Commodity Circulation, Organizational Behavior, etc. Can make students have the basic knowledge of undergraduate study.

Taking the marketing undergraduate course refers to obtaining the marketing undergraduate degree through the national higher education self-study exam. This major trains senior business administration professionals with knowledge and ability in management, economy, law and marketing, who can engage in marketing and management, teaching and scientific research in enterprises, institutions and departments. Marketers are indispensable talents for all enterprises, especially large enterprises, but the number of graduates has not kept up, so the demand for graduates is in short supply.

D. self-study marketing, which are professional courses and which are public courses.

Course B020208

Serial Number Course Code Course Name Credit Remarks

1 0004 * * Introduction to Thought 2 does not count as credits.

English (2) 14

3 002 1 Advanced Mathematics (2) 9

4 005 1 Computer Application Management System 3

0052 Computer Application in Management System (Internship) 1

5 0055 Enterprise Accounting 6

International marketing 5

7 0 149 Theory and Practice of International Trade 6

8 0 150 Financial Theory and Practice 6

9 0 183 consumer economics 4

10 0 184 marketing planning 5

1 1 0 185 introduction to commodity circulation 5

12 0 186 international business negotiation

Graduation thesis (design)

The total academic score is 7 1 credit.

1 0058 additional courses in marketing

2 0 178 market survey and forecast

3 0 179 negotiation and sales skills

explain

1. Economic management graduates can apply for this major directly without additional courses.

2. Non-economic management college degree or above requires three additional courses: marketing (0058), market research and forecast (0 178) and negotiation and sales skills (0 179).

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The situation in Shanghai is for your reference.

Among them, 1 0004 *** Thought Introduction 2 is not counted as credits.

English (2) 14

It's a public course, and the rest are professional courses.

E. What are the self-taught marketing courses?

Marxist philosophy principle

Computer Application Fundamentals

* * Introduction to Theory

Advanced Mathematics (1)

College Chinese (junior college)

marketing

Negotiation and promotion skills

Legal basis and ideological and moral cultivation

Political economy (finance and economics)

Market research and forecast

basis of accounting

Consumer psychology

Introduction to enterprise management

Enterprise pricing

Introduction to national economic statistics

Advertising (1)

public relations

Introduction to economic law

* * * 17 course.

F. What are the subjects of marketing self-taught undergraduate course?

Self-taught marketing college exam subjects:

Ideological and moral cultivation and legal basis

Introduction to Deng Xiaoping Thought and Socialism with Chinese characteristics's Theoretical System

College Chinese

Advanced Mathematics (1)

Political economy (finance and economics)

basis of accounting

Consumer psychology

Introduction to national economic statistics

marketing

Market research and forecast

Introduction to Economic Law (Finance and Economics)

Negotiation and promotion skills

Introduction to enterprise management

World market quotation

Advertising (1)

Computer Application Fundamentals

Basic Computer Application (Practical Examination)

Self-taught marketing undergraduate examination subjects:

Outline of modern Chinese history

Basic principles of Marxism

English (2)

Probability Theory and Mathematical Statistics (Economics and Management)

Linear Algebra (Economics and Management)

Application of computer in management system

Application of Computer in Management System (Practical Assessment)

Financial theory and practice

economics of consumption

enterprise accounting

International market sales

sales planning

Introduction to commodity circulation

Theory and Practice of International Trade

International Business Negotiation

thesis

Want to know more about self-taught marketing information, you can leave a message for consultation at any time.

G. What courses do the marketing majors in the self-taught colleges take?

Self-taught college examination subjects:

Unified examination subjects: computer application foundation, political economy (finance and economics), basic accounting, marketing, introduction to economic law (finance and economics) and consumer psychology.

School examination courses: ideological and moral cultivation and legal basis, introduction to Socialism with Chinese characteristics thought and theoretical system, English (1), introduction to enterprise management, market research and prediction, negotiation and sales skills, public relations, contract law and college Chinese.

1. Graduates majoring in marketing should have the following knowledge and abilities.

Master the basic theories and knowledge of management, economics and modern marketing;

Master the qualitative and quantitative analysis methods of marketing;

Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical marketing problems;

Familiar with Chinese marketing principles, policies and regulations, and understand the practices and rules of international marketing;

Understand the theoretical frontier and development trend of this discipline;

Master the basic methods of literature retrieval and data query, and have certain scientific research and practical work ability.

Second, the marketing employment direction

Graduates majoring in marketing can engage in market research, marketing planning, advertising planning, market development, marketing management, promotional services and teaching and scientific research.

(7) Extended reading of self-taught university marketing courses.

1. The purpose of marketing is to cultivate talents with knowledge and ability in management, economy and marketing, who can engage in marketing and management, teaching and scientific research in major enterprises or departments.

2. Self-study marketing has a good employment prospect. Marketing personnel are indispensable talents for all enterprises, especially large enterprises. However, due to the lack of training, the demand for marketers is in short supply. Marketing has a wide range of employment, and can engage in market research, advertising planning, marketing planning, marketing management, market development, teaching and scientific research.

H. What courses are there for the marketing self-taught undergraduate course?

Introduction of Marketing (Undergraduate) Specialty

Professional code: 020208

I. Examination Courses and Credits

Serial Number Course Code Course Name Credit Remarks

1 0004 *** Introduction to Thought II

English (2) 14

3 4 183 Probability Theory and Mathematical Statistics (Economics and Management) 5

4 4 184 Linear Algebra (Economics and Management) 4

5 005 1 computer application management system 4 includes practice 1 credit (0052)

6 0 150 Financial Theory and Practice 6

7 0 183 consumer economics 4

8 0055 Enterprise Accounting 6

9 0098 International Marketing 5

10 0 184 marketing planning 5

1 1 0 185 introduction to commodity circulation 5

Theory and Practice of International Trade 6

13 0 186 international business negotiation

You must do the graduation thesis of 6999, and there is no credit.

Total score 7 1

Second, explain

1. Candidates can apply for the course "Probability Theory and Mathematical Statistics (Economics and Management)", and all of them must be changed to "360 1 Service Marketing (5 credits)".

2. Candidates can apply for exemption from the course of "Linear Algebra (Economics and Management)", but they must change to the course of "5963 Performance Management (4 credits)".

3. Candidates can apply for exemption from English (II) course, but they must take two additional courses: 66 10 Financial Application Writing (7 credits) and 99 1 1 Entrepreneurship Theory and Practice (7 credits).

Third, the study bibliography

1 Introduction * * *

Introduction to * * * Thought, edited by Luo, Wuhan University Press.

2. English (2)

A Course of College English Self-taught Examination (Volume I and Volume II), edited by Gao Yuan, Higher Education Press.

3. Probability Theory and Mathematical Statistics (Economics and Management)

Probability Theory and Mathematical Statistics (Economics and Management), edited by Liu, and Wuhan University Press (2006).

4. The application of computer in management system

Application of Computer in Management System, edited by Wang Xingming, Wuhan University Press.

5. Financial theory and practice

Financial theory and practice, edited by Zhou Sheng, China Financial and Economic Publishing House.

6. Consumer economics

Consumer Economics, edited by Yi Zhihong, Renmin University of China Press.

7. Enterprise accounting

Enterprise Accounting, edited by founder Sheng, China Financial and Economic Publishing House (2006 edition).

8. International market sales

International Marketing, edited by Wu Shijing and Guoan Zeng, Renmin University of China Press.

9. Sales plan

Marketing Planning, edited by Yang Yuequan, Renmin University of China Press (2006).

10. Introduction to commodity circulation

Introduction to Commodity Circulation, edited by He Minglun, China Financial and Economic Publishing House.

1 1. Theory and Practice of International Trade

Theory and Practice of International Trade, edited by Leng Baijun, China Financial and Economic Press.

65438+

International Business Negotiation, edited by Liu Yuan, Renmin University of China Press.

13. Financial Application Writing

Financial application writing, edited by Fu Jiabai, Jiangxi People's Publishing House.

14. Entrepreneurship theory and practice

Theory and Practice of Entrepreneurship, edited by Chi Yingqing, Jiangxi People's Publishing House.

15. Linear Algebra (Economics and Management)

Linear Algebra (Economics and Management), edited by Xu, Wuhan University Press (2006).

16 service marketing

Service Marketing Course, edited by Li Huaibin, Dongbei University of Finance and Economics Press.

17. Performance management

Performance Management, edited by Gu Qinxuan, Shanghai Jiaotong University Press.

18 training management

Training and development, edited by Shi Jintao, Renmin University of China Press.

1. What courses do you need to take for the self-taught marketing major?

1 0,0001Principles of Marxist Philosophy

2.0002 Introduction * * *

3. 0003 Legal basis and ideological and moral cultivation

4.00 10 college Chinese (junior college)

5.0009 Political Economy (Finance and Economics)

6,0020 Advanced Mathematics (1)

7,0043 Introduction to Economic Law (Finance and Economics)

8, 00 18 computer application foundation

9,0144 introduction to enterprise management

10,0041basic accounting

1 1, 0058 Marketing

12,0178 market research and forecast

13,0179 negotiation and sales skills

14,0065 introduction to national economic statistics

15,0177 consumer psychology

1 6,0181advertisement (1)

1 7,0012 English (1)

18,0182 public relations

(9) Extended reading of self-taught university marketing course:

1. Marketing majors train senior business administration professionals with knowledge and ability in management, economy, law and marketing, who can engage in marketing and management, teaching and scientific research in enterprises and institutions and * * * departments.

2. Marketing is divided into macro and micro levels. Macro-marketing is an economic activity that reflects society, and its purpose is to meet social needs and achieve social goals. Micro-marketing is an economic activity process of enterprises. It is to produce marketable products according to the requirements of target customers and transfer them from manufacturers to target customers. Its purpose is to meet the needs of target customers and achieve the goals of enterprises.

3. Marketing is a complete system. Enterprises should plan marketing plans from the overall perspective and strategic height, and make marketing plans on the basis of in-depth market analysis and accurate market positioning. Marketing strategies should cooperate with each other and optimize the overall effect through the combination of marketing strategies.