1. Basic courses:
Computer basics: including the basic use of computer hardware, operating system and office software, providing students with basic knowledge of using computers for e-commerce operations.
Fundamentals of information technology: mainly including basic knowledge of network, basic knowledge of database, web page design, etc. Learn network technology and database operation to lay the foundation for the construction and maintenance of e-commerce websites.
Mathematical Basis: The application of mathematical knowledge in e-commerce, including statistics and mathematical modeling, helps students to conduct market analysis and data processing.
English: The field of e-commerce is highly internationalized, and students usually need to learn basic business English terms in order to conduct international trade and cooperation.
2. Core courses of e-commerce:
Introduction to e-commerce: Introduce the basic concept, development course, types and application fields of e-commerce to help students understand the basic framework and development trend of e-commerce.
E-commerce laws and regulations: study the laws and regulations in the field of e-commerce, including contract law, consumer protection law, network security law, etc. , and understand the legal responsibilities and regulations that should be followed in the e-commerce environment.
E-commerce operation management: mainly includes the construction and maintenance of e-commerce website, online payment system, logistics distribution management, customer relationship management (CRM) and so on. To cultivate students' practical skills in e-commerce operation and management.
E-commerce marketing: learn e-commerce marketing strategy, market analysis, online advertising, social media marketing, etc. To cultivate students' marketing ability and help enterprises improve their online sales performance.
3. Practical courses:
E-commerce training: Students will operate on the actual e-commerce platform, including building online stores, putting goods on shelves and processing orders. To improve students' practical operation ability.
Internship: Students usually need to practice in enterprises and institutions related to e-commerce, experience the work in the field of e-commerce, and apply classroom knowledge to practical work.
Course projects: Students may need to participate in some projects, such as e-commerce website planning, market research, business plan, etc. To cultivate students' teamwork ability and practical problem-solving ability.