Source: China Paper Download Center [03-05-26 18:03:00] Author: Editor: Ling Yuexian's advertisement is provided by Google.
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Flowers are a symbol of social civilization and progress. The development of flower industry reflects the cultural living standard of a country. As China, which has just joined the WTO, and as Beijing, which is about to meet the 2008 Olympic Games, how to develop the flower industry and how to improve the flower market has become a major issue that many flower industries need to solve.
As an enterprise, profit should be the first. Being a flower enterprise is no exception. How to gain a firm foothold in today's market economy, reduce costs, and then improve corporate profits has become the focus of corporate attention.
With the concept of e-commerce entering the China market. As entrepreneurs in China, they began to care about the development of e-commerce. How to use e-commerce to reform the traditional trading mode of enterprises has become the hottest topic today. In China, flowers are an ancient and emerging industry, and e-commerce is of special significance to it. In today's e-commerce tide, where is the flower industry going? Can the flower industry be an e-commerce? How does the flower industry become an e-commerce? On this issue, we will analyze it in many ways.
1 flower industry analysis
As a commodity, flowers have their special properties. Before understanding the flower industry, we must first understand the particularity of flowers.
1 region
Flowers are greatly influenced by environmental factors. The environmental factors here are mainly: climatic conditions, soil conditions and so on. Therefore, it is very regional.
2. Temporary
As a fresh product, flowers are greatly influenced by time. Especially fresh cut flowers.
3. Not resistant to storage and transportation:
Different from ordinary fresh products, the storage and transportation of flower products require high technical level. This invisibly increases the cost of flower products.
4. Others
Flower products have many attributes besides the above three points. But the performance is not outstanding. For example, the product cultivation time is long and the product renewal cycle is long.
Knowing the nature of flower products, let's analyze the present situation of flower industry at home and abroad.
No matter from the international market or domestic market, the flower industry has a very bright development prospect, which provides a broad development space for the flower industry. At the same time, it also provides a good development opportunity for the flower industry in our province. Hebei Province, located around Beijing and Tianjin, has a long history of flower cultivation and has developed rapidly in recent years. With the rapid development of socialist market economy, the flower industry in Hebei Province should develop faster and become an important pillar industry of rural economy. To this end, I will talk about the strategies and countermeasures for the development of flower industry in Hebei Province.
First, the importance and urgency of the development of Hebei flower industry
(1) Importance
1, the importance of developing flower industry from the international and domestic market situation. In the international market, there are three flower consumption centers in Europe, North America and Japan. The number of flowers imported by these three centers accounts for about 99% of the total world flower trade. In the world flower industrialization, developed countries still dominate, controlling 80% of the international market, while developing countries only account for 20%. China only accounts for 0.6%, and our province's share is even lower. In the domestic market, potted flowers are basically covered by products from Guangdong and other provinces. The output of fresh cut flowers in Yunnan and Shanghai alone accounts for more than half of the country, and several major bonsai schools in the country are in the south. Relevant information shows that 70% of the flowers sold in Beijing market are imported from other places. From the above analysis, it is not difficult to see that Hebei Province, which is located in an important position around Beijing and Tianjin and has a good flower planting tradition, has huge flower production potential and market space.
2. See the importance of developing flower industry from the market demand in Hebei. Judging from the market situation in recent years, both potted flowers and fresh cut flowers often have seasonal schedules, especially during the Spring Festival. 1998 During the Spring Festival, 70% of potted flowers and 80% of fresh cut flowers still need to be imported from the south and abroad, and a considerable number of high-grade flowers are monopolized by foreign products. Other cities in the province have similar situations. The fact that foreign flowers occupy the Hebei market fully shows that the flower consumption market in Hebei is very large, and this phenomenon will not change if the flower industry in this province is not developed to a certain extent. This fact also proves the importance of developing flower industry in Hebei.
3. See the importance of flower industry from the development of Hebei national economy. With the progress of society and the adjustment of industrial structure, the proportion of the tertiary industry in the national economy is increasing. Flower industry involves both the primary industry and the tertiary industry, which can not only promote national economic growth, but also increase social employment opportunities and benefit the country and the people. Before 1996, the output value of flower industry in our province was very small and was not included in the national economic statistics. Since 1997, our province has taken the development of flower industry as a new growth point of national economy, and governments at all levels have attached great importance to it. The forestry system is seriously grasped, and the Provincial Flower Association actively takes measures to guide the development of the flower industry, which has made certain contributions to the development of Hebei's national economy. By the end of 1998, the output value of flower industry reached 450 million yuan, an increase of 80% compared with 1996, with an average annual growth rate of 40%, while the national economic growth rate of our province was 107%, which was roughly four times that of the national economy. So I think the flower industry is really a sunrise industry, and I can't emphasize it too much.
4. The importance of developing flower industry from the perspective of poverty alleviation of farmers in the whole province. Recently, we selected 50 townships and 150 villages from 10 counties where flowers developed rapidly in recent two years, and conducted a special investigation on the situation of farmers in the province relying on the development of flowers to get rid of poverty and become rich. Statistics show that 150 villages have 1380 farmers who have made a fortune by raising flowers, and the average annual flower income of each household is about 17000 yuan. In February this year, I personally went to Nanwang Qiying Village in Gu 'an County to make an investigation. The whole village 134 households with 560 people and 2000 mu of cultivated land. 1998, 4,000 mu of flowers are planted in the whole village, including 2,000 mu of land rented from neighboring villages, and the total income of flowers is 8.2 million yuan, with per capita exceeding 1 10,000 yuan.
5. See the importance of developing flower industry from the aspects of spiritual civilization construction and improving people's quality of life. Flowers can not only beautify the environment, improve people's quality of life, but also cultivate people's sentiments. In this sense, it is also an important part of spiritual civilization construction. Hebei province is a big agricultural province in the north. Long-term farming has caused people to be narrow-minded, conservative and backward, and not adapt to the new situation of reform and opening up. We have noticed that a good ecological environment is an important foundation for a good investment environment, and developing flower industry is an important content of ecological environment construction. In people's social interaction, with the improvement of living standards, the original "one pack of snacks and two bottles of wine" is becoming less and less fashionable, and people begin to advocate sending flowers. This spring, the daily sales of flower shops in Lv Fang Village, Shijiazhuang City, with an area of only tens of square meters, reached nearly 20,000 yuan, an increase of 83% over the same period last year.
(2) Urgency
I feel that the flower industry, as a new industry, has fierce market competition. In the case of a certain market capacity, if you don't go up, someone will go up and you will be eliminated by the market. From the analysis of the national flower market, Hebei must seize the opportunity and meet the challenge.
First of all, the horizontal proportion is very different. From 65438 to 0997, the planting area and total output value of flowers in our province were only equivalent to the level of a Yanling county in Henan Province. Secondly, the vertical ratio has made progress but has great potential. A large part of the flower market in our province has been occupied by others. If we don't develop ourselves and take the initiative to expand the market, others will develop and occupy the market in our province for a long time, which is what we don't want to see. Therefore, to seize the opportunity and meet the challenge is not only the requirement of the market, but also the need of the situation, so we must speed up development.
Second, the strategic objectives and countermeasures
The development of flower industry is so important and the situation is so urgent. According to Secretary Ye's instructions on "making flowers bigger", we should overcome the shortcomings, give full play to our advantages, speed up development, and constantly create a new situation in the development of flower industry.
strategic goals
In my opinion, the current guiding ideology of the development of flower industry in our province should be market-oriented, with excellent varieties and methods as the breakthrough, with scientific and technological progress and opening up as the strategic measures, to promote two fundamental changes, give full play to regional advantages, highlight local characteristics, comprehensively develop flower, bird, fish, cordyceps root carving and enjoy stones, give priority to potted flowers and fresh cut flowers, gradually narrow the gap with the advanced level at home and abroad, and strive to make the flower industry in our province reach a new level.
The production target should be: in 20 10, the flower planting area in the whole province will be stable at150,000 mu, with an annual output of 300 million fresh cut flowers, potted plants 1000 million pots and 500 million ornamental seedlings, with an annual output value of1500 million yuan. Among them, by 2005, the province's flower planting area has grown to 65.438+0.2 million mu, with an annual output of 250 million fresh cut flowers, 80 million potted plants and 300 million ornamental seedlings, with an annual output value of 65.438+0.1100 million yuan.
The focus of development should be on potted flowers and fresh cut flowers with high added value. Among them, potted flowers mainly develop cyclamen, dahlia, impatiens, early willow flowers and begonia series products, and fresh cut flowers mainly develop lily, gladiolus, rose and carnation series products, and strive to build the cyclamen world in the suburbs of Kunshi in one or two years.
(2) Development countermeasures
1, update ideas and raise awareness.
Ideas are also productive forces. The practice of flower development in our province proves that the flower industry will develop rapidly in places with high knowledge and excellent work. Gaoyi county is a plain county in our province, and there was no history of developing flowers in the past. During the period of 1996, the main leaders of the county party Committee and the government found that the Gaoyi Flower and Wood Farm, which covers an area of only 70 mu, can make a profit of 800,000 yuan a year. This model has aroused their great concern. The county government instructed the Forestry Bureau to conduct a market survey, and saw that the flower industry was promising, and decided to take flowers as an important task in the county. In order to form economies of scale as soon as possible and promote the development of flower industry, the county party committee and government decided to take the construction of "Northern Flower Trading Market" in Gaoyi County as the first-class project of 1998, and two flower trading markets of 10000 square meters and 24000 square meters were built in just three months. The practice of Gaoyi shows that to make the flower industry in our province develop greatly, the first problem is to solve the problem of ideological understanding. I think the flower industry in Hebei has many advantages and favorable conditions. First, the location advantage around Beijing and Tianjin, second, the convenient transportation, and third, the good natural conditions make it unique to develop the flower industry. In addition, we realize that to vigorously develop the flower industry, we must educate cadres and the masses with typical examples. In the past two years, in order to improve people's ideological understanding, we have widely publicized the importance of developing flower industry through typical cases, organized various types of exhibitions and trade fairs, invited leaders to participate on the one hand, and took this opportunity to publicize leaders. At the same time, it also publicized the masses. In addition, by going out and inviting in, we can learn the advanced experience of foreign countries and provinces, renew our concepts and emancipate our minds. 1997, the provincial government also held a provincial flower work conference, at which 1 1 units introduced their experiences and practices, and invited the leaders of China Flower Association to make a flower development report. This meeting raised the awareness of all walks of life and departments, especially relevant leaders, on the importance and urgency of developing the flower industry, thus forming a * * * understanding and promoting development. After the meeting, the province's flower area increased by 6.5438+0.5 million mu, the best level in the history of won.
2. Scientific planning and unified layout
It is very important for the flower industry to develop healthily, with unified layout and scientific planning. To achieve a unified layout, it is necessary to do a good job in macro-control and select cultivated varieties suitable for local development according to geographical and climatic conditions. On the basis of full investigation and demonstration, four major flower producing areas, namely, Rizo, central Hebei, central provincial capital and southern Hebei, were planned. Rizo focuses on Huailai and Luanping, focusing on the development of off-season flower production; Jizhong focuses on Sanhe and Zhuozhou, focusing on the production of seasonal fresh cut flowers that meet the needs of Beijing and Tianjin markets; Focus on the suburbs around the provincial capital and Gaoyi, and focus on the development of fresh cut flowers and potted flowers that meet the needs of the provincial capital market; Taking Handan as the center, the southern part of Hebei Province focuses on the development of flowering shrubs. Practice has proved that a good plan can also promote the development of production. At present, Huamu Group has emerged in southern Hebei, with Guantao County as the center and radiating to Hebei, Shandong and Henan provinces, with 6 cities and 18 counties participating. The main products of this group are woody flowers.
3. Formulate policies and increase investment.
Formulating preferential policies and increasing capital investment are the fundamental guarantee to realize the sustainable development of the flower industry in the whole province. Yanling County, Henan Province, a famous flower county in the north, has specially made a full-time deputy magistrate to attach importance to flower work, and formulated preferential policies to support flower production, such as keeping flower land as agricultural land, exempting agricultural specialty taxes, and reducing grain ordering tasks. The county finance provides 2 million yuan of free funds every year, and the Agricultural Bank and the Agricultural Development Bank are also inclined in terms of funds, ranging from 22 million to 30 million yuan per year, which makes the flower production develop rapidly in the past two years and increase every year. The large-scale development of flowers in Zhuozhou city is late. In order to vigorously develop the flower industry, the municipal party committee and the municipal government have formulated that enterprises and farmers engaged in flower production shall be exempted from taxes on special agricultural and forestry products within three years. Encourage party and government organs, enterprises and institutions to participate in the development of flower industry; Encourage party and government cadres to leave their posts to lead flower enterprises. They stipulate that cadres and workers who apply for the establishment of flower enterprises with the consent of the organization will be paid within two years, and those who are willing to continue working after two years will have the same original treatment. In terms of funds, the municipal finance gives 2 million yuan of free funds every year, the Agricultural Bank and credit cooperatives give150,000 yuan every year, and other financial departments give100,000 yuan every year for the development of flower industry. With the support of preferential policies and abundant funds, Zhuozhou's flowers have developed very rapidly, with more than 3,000 mu newly developed in the first half of this year alone.
It is suggested that the provincial party committee and government should learn and popularize their experience and give key support in policy and investment. The annual investment of flower industry in the whole province should reach 3-5 times that of Yanling County, Henan Province. In the near future, we will cultivate several counties (cities) that can rank in the country, occupy the commanding heights of the flower market economy as soon as possible, and promote the vigorous and healthy development of the flower industry in our province.
4. Science and technology flourish flowers and brands lead.
Science and technology is the key to the development of flower industry. To this end, we actively carry out academic exchanges of going out and inviting in. In recent years, we send researchers to Holland, Japan and other countries to learn advanced production technology every year. Invite foreign experts and scholars to give lectures in our province. At the same time, we also introduced more than 200 fine varieties of flowers, such as Oriental Lily, Liuchu Flower and Tulip, and successfully propagated bulbous flowers by taking advantage of the cold microclimate in the mountainous areas of our province. Last year, the annual output reached 1 10,000, which supplied the provincial market. In the future, the Forestry Department of our province and the Flower Association will hold at least one high-level technical training class every year, and invite foreign experts and scholars to give lectures. At the same time, cities and counties held different levels of training courses, and gradually formed a training system.
The practice of flower production in our province proves that only by implementing famous brand strategy and cultivating high-grade products can we have market competitiveness. In recent years, famous brand flowers such as cut rose and cyclamen have been cultivated, and 23 famous flower products such as chrysanthemum and dahlia have been cultivated. In mid-May this year, Cyclamen cyclamen in our province won 6 awards at the 99' Kunming World Expo, accounting for 75% of the total awards (including 1 gold award, 3 silver awards and 2 bronze awards). Famous brand flower products have played a vital role in the development of flower industry in our province. We should continue to implement the famous brand strategy, actively build famous flower brands and cultivate unique wild flower products in Hebei. By 2005, another 30 kinds of famous flowers will be cultivated.
5. Build the market and cultivate leading enterprises.
In order to make the flower industry in our province better adapt to the market demand, gradually organize and guide flower farmers to adjust their structure, promote the flower industry to develop in the direction of high grade, high quality, multi-specification and multi-variety, and realize the development and coordinated development of seedlings, cut flowers, potted flowers, bonsai and dried flowers, and determine their respective development directions and goals according to their respective advantages and potentials to avoid repeated construction. In my opinion, the goal of flower market construction in our province should be: to establish a three-level flower market and a comprehensive trading market with complete functions and sound network; Every city should build a certain scale flower market and a certain number of reasonably distributed flower shops. Minimize intermediate links in operation and improve market competitiveness. Actively support the existing flower enterprises with a certain scale, such as Flower Center of Provincial Academy of Forestry, Provincial Flower Company, sanhe city Flower Company, West Triangle Flower Market and Jinan Flower Group, and cultivate them into leading enterprises. In accordance with the requirements of industrialized operation, organically combine with decentralized operation of one household and complement each other, and gradually form a number of large-scale flower groups across industries, regions and departments to truly realize large-scale operation. Let leading enterprises in provinces, cities and counties drive the development of flower production.
6. Do a good job in publicity and guide consumption.
Flower consumption is directly related to the degree of economic development and is also influenced by consumption habits. At present, the overall consumption level of flowers in China is still very low, and the per capita consumption of fresh cut flowers in our province is insufficient 1. If the flower consumption level of the urban population in this province reaches half that of the United States, the province will need 200 million flowers. Therefore, expanding the demand of this province is one of our important tasks. The western triangle on the outskirts of Shijiazhuang used to be a flower production village. During the Spring Festival, flowers are exported about 1 0,000 yuan, 1 0,998 every day. This village pays attention to market construction and theoretical propaganda at the same time, which improves its popularity. By the Spring Festival of 1999, the daily market sales reached 50,000 yuan, a fourfold increase. This model fully shows that it is very important to develop the flower industry, do a good job of publicity and guide consumption. In the future development and management, it is very important to play the role of radio, television, newspapers and other news media to promote development through publicity. In the future, we will continue to hold exhibitions such as the Spring Festival Flower Expo and Flower Appreciation Fair and some flower arranging competitions. The Provincial Forestry Department and the Provincial Flower Association hold 1-2 fairs, expositions and other activities every year, and the cities and key counties of flowers also hold some corresponding activities every year to let people get in touch with flowers, make flowers close to people's lives, and guide people to consume flowers to become a new fashion.