It is no stranger to people in today's clothing industry to do training and invite teachers. Facing the ever-changing society, market and training objects, how to do a good job in the training of clothing industry is a major project. Know yourself and know yourself, and you will win every battle. This principle applies to any industry, and any occupation has its philosophy. The training industry, which is a shopping guide in clothing industry, must have a clear understanding of its current industry environment and training objects, so as to do a better job in education and training, which is also based on this idea. At present, most of the shopping guides in the clothing industry are girls, accounting for 90%, and their education level is basically in junior high school. According to age, it can be divided into married and unmarried, and according to work experience, it can be divided into experienced and inexperienced. However, it is not difficult to find that some newcomers are a little enthusiastic about training, and the general "old fritters" are basically not interested in training. Especially now, the first-line employees of the post-80s and post-90s have made their debut. These people are very different from those of the post-70s in terms of employment values and life values. This group of people don't have much life planning, and they advocate interest, freedom and "if you don't leave a grandfather here, leave a grandfather here". They value money more than people who are not in the 1970s, and they don't concentrate on their work like people in the 1970s. For the post-80s and post-90s generation, training and education are definitely necessary and crucial. No matter how good the brand, product and marketing strategy are, the terminal shopping guide has not been promoted, and the result can be imagined. According to the present situation of clothing industry, how to do well the education and training of clothing shopping guide? There are four aspects to preparation. (1) Terminal clothing stores should establish a systematic training concept: 1. Make an annual training plan and earnestly implement the formulation of assessment objectives. Our terminal stores must establish an annual store training plan, which is divided into monthly training plan and weekly training plan according to the year. This form is executed by the direct manager, the store manager (the store without manager) and the boss (the store without manager and the store without manager). Conduct a thorough inspection. Before the implementation, the relevant executors should investigate or find out the training objects to understand the knowledge structure level and training needs of the existing shopping guide team, which can be used as a reference for later planning. Relevant teachers who choose assessment teachers can be old employees, store managers, managers, branch directors (provincial agents), head office directors and external teachers. For a good training plan, our designers should consider the course content, lecturer selection, implementation time, participants, teaching methods and other basic contents. In addition to planning in advance, it is also necessary to establish an assessment system (assessment recommendations are linked to wages and benefits). Training does not take exams, and employees have no pressure. Actually, it's just a formality. I don't know how many employees have mastered the training without taking exams. Front-line employees must undergo repeated training and tests, which is what we often say: training, training and retraining! 2. Establish a training system and courseware for new shopping guides, and constantly update and upgrade the boss with systematic training concepts. The new shopping guide must have a perfect training system and assessment system. Every clothing store should also be divided into two types for new shopping guides, one is experienced and the other is inexperienced. How to conduct training? Terminal stores should set up "xxx clothing shopping guide interview paper", from which we can know what new employees have and what they lack. Training is like doing an examination in a hospital, and then adding something to the examination. The premise is to know what the training guide is missing. According to the test paper and communication, then the next training will definitely be different. If we directly hire new employees without training and assessment to receive guests, it is actually equivalent to driving "RMB" out of the door. There is not much high technology in the clothing industry. The key is whether the store manager is aware of the problem, whether he has implemented it seriously, whether he is implementing the general revision, and whether he is looking for new ideas. 3. In order to establish a shopping guide training system and understand the clothing industry, the shop assistants are basically chatting. Everyone is either helpless (why no one comes), bored (I don't know what I do or don't want to do), or sad (I can't finish the task, I get less commission, how can I live, why didn't the guy in front buy it), or stunned, texting or thinking about how to quit. In fact, slack field is the best learning and training opportunity for front-line employees. Frankly speaking, many employees take up the rest time of shopping guide and let employees participate in training frequently, which is disgusting. Our store manager should seize the slack time and carry out targeted training and education. In fact, there are not many really busy hours in a day, and most of them are idle. How much free time do we have in a day? I want you to calculate how much time there is in a month, and what year is it? Is the calculated figure a surprise for yourself? There are many concrete things to do in the field of light. As long as a shopping guide has a grasp, he must be familiar with and improve his breakthrough and innovation. For example, is the product familiar? The selling point of each product has been refined. Have the different selling points been made clear to anyone? How to retain guests? How to make a deal? How to increase sales? How to match the combined products ... in short, it revolves around one sentence: do more light field preparation and less single visitors. The responsibility for training employees in the lighting field shall be borne by the cabinet leader, team leader and manager. 4. It's better to establish a foreign guide teacher who is suitable for your own store to plan the store's shopping guide training, which is mainly carried out by the personnel of brand companies. Because the history, products, selling points and store display of different brands have their own differences and uniqueness, it's best to train the first-line shopping guide personnel directly by the personnel of our company. Of course, the relevant training leaders and leaders of various brands should participate in more activities and communicate with professional trainers. They can learn from the vocational training market about course design, training institution scheme design, how to match games and theories, classroom atmosphere, music, film and television teaching and so on.