After listening to our faltering concerns, the leader patted me on the shoulder and said heroically, "Don't worry, I have handled everything, just carefully test it on the closed road." Do not drive home. After all, it is illegal for this thing to go on the road. " Looking at his honest face, my doubts were gradually dispelled and I began to laugh at his caution. "It must be illegal to go on the road. Do I still use it? " After all, this thing doesn't even have a place to hang a license plate. And the ground clearance is so low that we can't cross the speed bump ... "
After the above conversation, my heart has been occupied by "pure electric convertible lightweight single-seat performance supercar", and the only remaining part is full of respect for the brand and the leader. This not only made me absent-minded at work, but even the instant noodles at noon were unconsciously scalded by boiling water. But the day we saw the real car, we knew we had been cheated. If emotions have a shape, we should look like sheep, cloven-hoofed camels. Because the so-called "pure electric convertible lightweight single-seat performance supercar" is not the electric formula racing car we imagined at all, but a quite cool electric scooter-Kline 04 electric scooter |Ninebot No.9 joint model.
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If the electric scooters in the world are classified, they can be roughly divided into two types: one is an artifact for pupils in closed communities to show off their wealth, and the other is an electric toy that parents buy for their children under the guise of playing with themselves. The electric scooter that Kling launched this time belongs to the latter. It's just that the brand Ke Ling has nothing to do but study consumers, so it won't go to 2020? WTCR RV won the World Cup and didn't learn engine from Volvo. Why make such a big toy? Link 04 electric scooter, ok? How can I buy it? Let's find out.
★? Learn articles quickly in 30 seconds? 1, cool appearance, novel interaction mode, looks "leading"; ? 2, strong playability, enough battery life, but not very friendly to strong men? ; ? 3. Community/campus traffic has become the main purpose of this car; ? 4. Safety has become one of the biggest concerns in buying this car; ? 5.70% of the respondents would recommend this car to their friends/family.
◆? It looks attractive.
It is true that human beings are always immersed in anger and shame after learning that they have been cheated, but our negative emotions come and go quickly, for no other reason, because Lexus 04 is really beautiful and fun.
From the appearance, this product is extremely compact. The length, width and height after folding are 1024/202/223mm, the length after opening is 936mm, the height can reach 10 15mm, the holding width is 398 mm, and the net weight of the whole "cart" is about 10.5kg. And it can be dragged on the ground with the front wheel effortlessly when folded.
The new "car" consists of three colors: black, blue and orange, and its color matching style is the same as that of the blue-black Lake 06. The front panel is painted with blue metal, equipped with orange light strips and printed with "Lynk &; Co "sign. The top of the panel to the handle is treated with smoky black, which looks quite metallic. Headlights, blue paint and handles are distributed in steps, and the visual layering is sufficient.
This "car" uses 2.5W high-brightness lens headlights, and the lighting distance can reach 10m. Its simple shape and oval outer contour conform to the overall shape design of this product. In the unlit state, the headlights will be integrated with the black body, and the visual integrity is very strong. Its control panel adopts borderless design, which can display information such as vehicle speed, lighting, Bluetooth, gear position, power and so on, and it is full of scientific sense. Below the display panel are two function keys, distributed on the left and right, which are convenient for thumb control.
Like LEEK 06, LEEK 04 electric scooter also adopts "through taillight", which is quite fashionable in embracing shape and has excellent lighting effect at night. The front wheel of this car uses 7.5-inch inner support rubber tires, and the rear wheel uses 6-inch inner support rubber tires. A brake pedal is arranged above the rear wheel. In addition to braking, the pedal can also realize the functions of shifting, lighting, opening/closing, mud retaining and so on.
The bottom of the pedal is painted in black and white camouflage, which looks more personalized. One of the highlights of this car design is the use of a hidden tripod. When the tripod is closed, the visual integrity is strong, and the charging port is also protected by the tripod. You can see it when you open the tripod. This design not only takes care of the visual effect, but also realizes the function of protecting the charging port.
◆? "Test drive" experience: Overall, it was fun.
After the static experience session, we immediately asked several colleagues to drag the folded Lectra 04 electric scooter downstairs to experience it. While waiting for the elevator, the heart cooled by the "electric equation" warmed up again, and my brain began to figure out how to bend it for a while.
A few years ago, when I was driving in Dali, I rented an electric bicycle to go around Erhai Lake. I have never ridden an electric bicycle before, but I turned the handle a little too much, and the huge torque of the motor instantly overturned me. Since then, I have been very careful when trying similar electrical products to avoid making a fool of myself.
However, the design of Kelin 04 electric scooter is still very humanized in this respect. Before the motor intervenes, the operator needs to give an initial speed by pedaling, and then press the "switch" after the scooter starts, and the motor will intervene, thus avoiding the danger caused by sudden acceleration.
This product has a motor power of 250W(0.34 HP) and is placed at the rear wheel position. It is a veritable "rear drive". Usually, if you look at the car parameters, you will feel that this power is slightly weak, but it is actually enough for an electric scooter with a weight of only 10.5kg. Through continuous acceleration, the top speed of this car can reach 20 km/h.
Kelin 04 electric scooter is divided into three gears, namely S gear, D gear and ECO gear. It is very convenient to shift gears by pressing the rear brake pedal. In fact, it is a little pale to talk about the driving experience of these three gears in a product with a speed of 20 km/h. After all, there is no overtaking demand.
However, according to the start-up mode of this car (the human pedal gives acceleration, and then the motor will intervene), in ECO mode, after the motor intervenes, its speed is not as fast as the initial speed of the pedal, and the whole scooter will gradually slow down until it is maintained at around 7km/h, and then it will maintain a uniform speed; In the D gear, after the motor is involved, it will keep the normal force consistent with the initial pedal speed and slowly accelerate to12 km/h. It is worth noting that in the D mode, if the "switch" is released, the sudden disappearance of the power will make the experiencer feel a little frustrated, but it is not obvious.
Under the S gear, the motor will feel accelerated after intervention, and the "lifting feeling" from the handle is very obvious, and its maximum speed can reach 20 km/h, but if the "switch" is released during driving, it will feel quite obvious frustration, and if the experiencer is not prepared for it, he will feel guilty for a while.
It is worthy of recognition that this product is very convenient to store, basically 1 second can be completely opened from the folded state, and it takes up less space, so it can be stored in the trunk of the vehicle more freely, or it can be charged vertically at home through the storage box. However, for the convenience of storage, Lexus 04 electric scooter also made some concessions.
For example, after the handle is unfolded, the length is still very small, which is more suitable for female colleagues with exquisite figure to control, but after I wait for the "big man" to go up, it seems a bit cramped, resulting in a decline in mobility; The two wheels of this product are not big, which is also a common problem of electric scooters. If you want to further reduce the turning radius, you have to "bend" appropriately. For men with long arm spans, a smaller handle will greatly reduce your confidence in "bending over". The venue is small, so you can only stop the car first and make a "foot turn" with your feet on the ground.
When climbing uphill, the Kelin 04 scooter has great requirements for the operator's weight. Although the product says that the load capacity is 100kg, the performance of operators with different weights is very different in the uphill process. Slim and beautiful colleagues are still walking on the ground when the slope is gentle, while squatting male colleagues are a little laborious. "I have a friend (believe it or not, I'm not talking about myself)." It's a sad thing that you can't even drive this product uphill.
"Image from Rick official website"
However, it is still not recommended to use this product in the case of large slope, because the motor of the Linke 04 electric scooter is at the rear wheel, and the center of gravity of the human body will also be backward when going uphill. At this time, if the gear is too radical, it may offend people.
From the point of view of battery life, this car is equipped with 2 1700 lithium battery, and its comprehensive cruising range can reach 12km. The above comprehensive cruising range refers to the average speed of 12km/h when the ambient temperature is 25℃, the load is 75kg, and when driving on a flat road. From a sufficient point of view, it is definitely enough. After all, under the traffic regulations, this car is not allowed to go on the road, mainly in parks, homes and yards. Few people will use more than 10km at a time.
◆? What do random passers-by think of the "car" with link 04?
☆? Age, gender and occupation of the interviewee.
From the above we can see that after experiencing the scooter, we feel a "different" scooter. However, after the car arrived in our office area, it attracted the attention of colleagues, taking photos, invoicing and test driving in one go. Many people stopped to watch the test drive in the square under the office building. Electric scooter, with less than 3,000 yuan, can still be the talk of many people after dinner. Therefore, we visited business districts, residential areas and schools near Zhongguancun in Beijing, interviewed about 50 passers-by randomly, and collected data for your reference.
As can be seen from the above age distribution data chart, respondents with 18-20, 2 1-30, 3 1-40 and 4 1 or above account for 40%, 36%, 20% and 4% respectively. The total male-female ratio is 40% and 60% respectively.
We also recorded the occupations of the interviewees. As can be seen from the above data, the highest proportion of students is 40%, company employees account for 18%, full-time wives/husbands, institutions/institutions and self-employed households account for 10%, and freelancers, retirees and others account for less, accounting for 2%, 4% and 6% respectively. It is worth mentioning that many young students and young people who just graduated from society asked me about this car when I interviewed around the campus and parks. It can be seen that the excellent design and strong scientific and technological attributes of electric scooters are easily concerned by young people.
☆? What percentage of the respondents are interested in buying? What are you going to do after you buy it?
To our surprise, in Zhongguancun, where the pace of life is fast, everyone has a high acceptance of this kind of electric toy. In fact, 80% of the respondents expressed their willingness to buy, and even most people did not ask the price before expressing their willingness to buy.
Judging from the main uses after purchase, the residential areas/small parks that replace walking and solve the last 1 km trip account for a relatively high proportion, accounting for 40% and 30% respectively. At the same time, the proportion of people who use this car as a large toy is 20%, while the proportion of people who use this car as a collection/souvenir is 10%.
In the interview, several young college students said while playing, "It's not bad to buy an electric skateboard for 3 thousand yuan, so it's much easier to help your girlfriend buy food and get a courier." Another student said, "It's hard to buy an electric skateboard at the price of a mobile phone. Going to classes in various teaching buildings can save a lot of energy. The important thing is that it can be folded and carried easily. I don't know if I can charge the dormitory. " Through a short interview, we can see that electric scooters with reasonable pricing and fashionable appearance can become trend leaders in the eyes of young people.
☆? What are the noteworthy aspects of this electric scooter?
Because of the special properties of electric scooters, they can't enjoy the "right of way" in China. Judging from the classification of electric vehicles in the new national standard. Electric cars can be divided into electric motorcycles, electric mopeds and electric bicycles, while electric scooters and balance cars do not belong to these three categories, which means they will be classified as non-standard cars, so they can't go on the road. Judging from the local regulations. It has been made clear in many places that the electric skateboard (balance) car is only a sports and entertainment tool and does not enjoy the right of way. As early as 20 16, both Shanghai and Beijing made clear regulations. Shanghai clearly stipulates in the Road Traffic Safety Law that anyone who uses taxiing tools in motor vehicle lanes will be fined 50 yuan according to the upper limit; 20 yuan will be fined for using taxiing tools on non-motor vehicle lanes. Beijing standard is: Anyone who uses an electric scooter or an electric balance car to drive on public roads will be fined in 200 yuan.
Among the respondents who have already experienced Link 04, they are more worried about safety and whether it is legal to go on the road, accounting for 27.6% and 34.5% respectively. At the same time, it also pays high attention to cruising range and cruising ability, accounting for 13.85 and 24. 1% respectively.
In our interview, a parent took a keen interest in it. He said it would be very good to give it to their children during the New Year. However, when a friend in the same trade reminded the child that the car was safe and the road was legal, it made the parent think for a long time and muttered, "Indeed, the child fell and touched it, which was quite dangerous without insurance."
☆? Will you recommend this new thing to others?
Through the above data, we can intuitively see that as many as 70% of the respondents are willing to recommend Lake 04 electric skateboard to their families and friends around them. From their communication, we know that most people have long paid attention to the field of electric scooters and think it is very fashionable and fun. With the joint name of the brand, we will feel that the overall quality of this electric scooter is more secure.
Of course, 10% and 20% people don't recommend it and are uncertain. One of the students at school said that although he likes this product very much and the price is acceptable, both himself and his classmates/friends around him are asking their parents for financial support. You can't blindly recommend it just because you think it's fun, which will cause trouble to your friends around you. Moreover, other brands have gradually introduced electric skateboards like this in recent years, and there are more choices in the future. I still hope my classmates/friends/family can choose for themselves.
◆? Full text abstract
Strictly speaking, the Lectra 04 electric scooter is not a product of Lectra, Geely and Volvo, but a joint product with No.9 Company. The launch of this product is also a concrete manifestation of Ke Ling's brand attributes of pursuing youth, fashion and individuality.
In terms of sales volume, Link is the most successful high-end brand in China, and the key to its success lies in its positioning. This company chose a more niche and personalized brand positioning when the market still maintained dividends. At the beginning, the brand positioning may be slightly inferior, and it seems that it has voluntarily given up the mass market.
However, in the long run, such a precise positioning method allows brands to target users in time and conduct precise marketing, and the effect is visible to the naked eye. In the horizontal comparison, Link's sales volume is higher and more stable than other high-end brands of Friends. By vertical comparison, even in 2020, when the market fluctuated greatly, the brand still achieved 1- 10 in October, with a year-on-year increase of 23.9%.
Recently, "stock price surge" has become the most prominent label of China's new car-making forces. In addition to the different concepts of intelligence and car building, the strength of new forces in user operation is also one of the important factors for investors to be optimistic about them. In user operation, the introduction of peripheral products is often a weapon for these new forces to increase user stickiness and enhance brand tonality. These means have been used by Link for a long time.
Lectra's shopping mall is full of various products, such as sweaters, shoes, stereos, watches and so on. The recently launched Linke 04 electric scooter is only a supplement to the above products. However, it is not to make money, but to strengthen brand attributes. If you look closely, it is not difficult to find that every product of Co Mall is inseparable from the labels of "tide", "personality", "youth" and "sports".
"the' neat' style of shopping centers"
For example, shoes only sell trendy shoes, sweaters and coats are filled with a large number of co-branded trendy styles, and there are even outdoor sleeping bags and tents. For some personalized groups, they may not have experienced Lectra's automobile products before, but if someone is found in the circle gathering around Lectra with related products, the personalized image that conforms to his Lectra brand will be strongly input into their minds, so as to achieve the effect of brand communication and brand image promotion.
In the long run, the brand tonality of Lectra will become more and more mature. One day, when consumers come to buy Lectra brand models again, perhaps they are no longer interested in the same engine and architecture as Volvo, but the personalized temperament that Lectra brand can provide them that other brands can't. When this day comes, the lectra brand is really successful.
The LECK 04 electric scooter launched this time is not only a joint name, but also included in the LECK brand's naming system for cars, which is tantamount to sublimating the "tide" attribute in the core of the brand. In fact, not only this scooter, the electric balance car of Ninebot No.9 and the electric kart that can be assembled by the electric balance car are all sold in Link Mall. However, it is a pity that the Lexus 04 electric scooter is limited to 200 sets, and now it has all been sold out. Friends who want to start can only go to the major second-hand apps. (Text/car home? Zhouyi/Chen Can)