1. product knowledge: know the features, functions, advantages and uses of the products you want to sell, so as to introduce and demonstrate them to the audience in detail in the live broadcast.
2. Live broadcast skills: Learn how to attract audience in live broadcast, keep the topic and guide consumers to place orders. Including live broadcast skills, speech skills, interactive skills and so on.
3. Social media: Be familiar with the operating rules and characteristics of social media platforms, establish your own social media accounts, and increase the number of fans and exposure.
4. Data analysis: master data analysis skills, understand audience needs and behaviors, optimize live broadcast content and effects, and improve live broadcast conversion rate and sales.
5. Marketing strategy: formulate appropriate marketing strategies, including the planning of live broadcast content, the setting of interactive links and the design of reward mechanism. , thus attracting the interest of the audience and improving the purchase conversion rate.
6. Brand management: Establish a good brand image, including brand positioning, brand word-of-mouth management and brand promotion. And improve brand influence and loyalty.
7. Teamwork: Cooperate with team members, rationally divide the work, and improve the efficiency of teamwork.
In short, e-commerce live broadcast needs comprehensive capabilities such as product knowledge, live broadcast skills, social media, data analysis, marketing strategy, brand management and teamwork.