1, the opening remarks are very important. The opening remarks must be affirmative and slightly flattering in order to make you take the initiative.
2. Use open questions instead of closed questions. Avoid closed-ended questions so that guests can answer them with "yes" or "no". Instead, ask questions with open statements, such as "How often do you get horny?" Questioning method said, "Have you ever done keratin care?" Questioning method is much smarter. After getting the answers to these questions, we can suggest which products customers can use to meet their own needs, and all this depends on the beautician's comparative analysis of various products and his mastery of professional knowledge.
3, the product is really suitable for customers, and the attitude when talking with customers should be sincere, cordial and friendly, and don't give people a sense of oppression and conflict like a salesman. Customers buy products because they trust beauticians, so you must try your best to recommend products that really suit you.
Step 4 provide gifts. Most customers like unexpected surprises. Giving them samples or trying on clothes can not only increase the affinity of customers to beauty salons, but also make her a repeat customer. Gifts can also be used as a way to thank customers, especially old customers, and let them know that only regular customers in the store can get this gift. Gifts will become a sharp weapon for sales promotion and bring you greater profit returns.
5. Supporting products promote sales. When a customer has decided to buy a product, you might as well encourage her to buy its supporting products. If there are matching promotional products, such as holidays, beauticians can encourage customers to give them as gifts to increase their desire to buy.
6. Establish detailed customer files. Including name, age, work unit, consumption date, consumption brand and amount, whether to accept gifts, etc. , and record the use effect and other products that need to be recommended.
7. Grasp the sales discretion. Once customers show an intention not to continue buying, they should immediately stop pushing products, otherwise they will be disgusted. However, you can use your conversation skills to set aside a foreshadowing for her to be interested in listening to your introduction next time. For example, you can tell the customer that there is a promotion exhibition in the store recently, and she will get a big discount when buying products, and ask her if she would like to participate; Or tell the store that there will be a batch of new products in the near future, which are more suitable for her skin, and ask her if she is willing to know the specific situation.
9. Sincerely invite customers to come again. As long as the way is correct, generally speaking, customers are likely to come again. The following methods are worth a try, such as:
"I will check the nursing effect for you within a week. Do you think Wednesday or Friday? "
"Next month, there will be a new product exhibition in our store, and the beds are limited. Do you want me to reserve a bed for you? "
Good service attitude and professional technical level will definitely increase sales performance, and you may find that you and your customers may have become trustworthy friends.
Second, let the products deepen the impression of customers.
Selling products in beauty salons is an important part of business. Only by making products constantly stimulate customers and deepen customers' impression in customers' minds can sales be increased. Here are some specific ways to impress customers:
1. Use sales AIDS provided by product suppliers, such as wall newspapers, posters and leaflets. , increase the visual impact.
2, the use of promotional activities, strengthen customer interest and desire to buy, and provide information about related products in a timely manner.
3. It is sometimes embarrassing to sell products directly, but it will be more natural and more acceptable to introduce the characteristics, advantages and effects of products to customers by using service processes.
4. The product showcase is very important. A container containing various commodities will attract customers' attention and arouse their desire to buy, but don't forget that the cleanliness and neatness of the container is very important, otherwise it will only backfire and make people distrust the product.
The process of communicating with customers is very important for beauticians to produce high performance.