Business Plan of Psychological Counseling Room 1 1. Corporate Summary
Social value of the company
With the rapid development of society, people, especially women, are under great pressure when they make their own contributions to society. In addition to the pressure of work, they also have to bear the pressure of family. Therefore, most women are physically and mentally exhausted, depressed and bored, in a sub-health state for a long time, and need psychological comfort. The establishment of psychological service center can just become the spiritual home of women, helping these people get rid of personal depression, family confusion and work troubles and restore their old smiles. I hope the Women's Federation will support the construction of women's spiritual home.
Basic information on the establishment of the company
Company name: Huiyang Psychological Service Center
Company nature: individual industrial and commercial households
Main industry: psychological services
Second, the company description
total strategy
Business strategy: psychological service consultation enters the community and life.
Value-added: good mood, mental health, high quality and good life.
development strategy
Start-up period (1-2 years): within one year, the enterprise can initially operate, and within one to two years, the enterprise can basically operate normally with low profit and a certain market.
Mid-term (3-5 years): further enhance the brand image, occupy the Beichen market, and begin to penetrate around Beichen.
Long-term (5- 10 year): the brand is deeply rooted in people's hearts, occupying the market in Beichen and its nearby areas and having certain influence.
Three. Projects and services
Project: qualification certification
Price: 1800 yuan
Service: Training and certification of registered psychological counselors in China, which is divided into three levels: level 1, level 2 and level 3. Popularize psychological knowledge to meet the needs of enthusiasts. At the same time improve vocational skills and help others.
Project: psychological counseling
Price: 100? 500 yuan/hour; 2000 yuan/unit (less than 30 people)
Service: establish counseling relationship, formulate targeted programs, debug counseling psychological problems, and restore old smiles; Debugging employees' psychology, unblocking psychological barriers, bringing the care of enterprises to the hearts of every employee and building a harmonious enterprise.
Fourth, market analysis.
Target market analysis
Location: The market is mainly located in Beichen District, radiating to Hebei District, Hongqiao District, wuqing district and other nearby areas. In these regional markets, psychological services are still blank, with active management and great market potential.
Demand motivation: the market is dominated by psychology lovers and psychological demanders.
Customer Group: The market is mainly composed of developing problem of juvenile, men and women who have been anxious and depressed for a long time due to family confusion, life troubles and work pressure, and middle-aged and elderly people who are lonely, helpless and unhappy.
Related market analysis
At present, the quality of psychological service in the market is not high, and the specialization is not strong, which misleads customers, especially for the psychological service industry in Beichen area. The region where our company is located has a very broad market prospect, and the market is still vacant. Will occupy the market with its own high-quality service.
Estimated market share
At present, there are three or four psychological service companies in Tianjin market, most of which are concentrated in urban areas. Our company is located in Beichen District. As long as the market is actively promoted and the market prospect is optimistic, it can occupy one market. It is expected that we can share the market with several other companies.
Forecast the market development trend
With the acceleration of economic globalization and the increasingly fierce market competition in China, it has brought people great psychological pressure and even serious psychological obstacles. According to the authoritative news of the World Health Organization, the biggest enemy threatening mankind in the 2 1 century is not famine and earthquake, but their own psychological problems that are more serious than natural disasters. According to the statistics of psychological science, 80% of people of different ages have different psychological barriers, personality defects and habitual bad behaviors. How to maintain healthy psychology, sound personality and mature mentality directly affects people's quality of work and life, which is a life and social problem that modern people must face.
According to the data of the International Health Organization, there are 1 psychological counselors for every 1 person in the United States, while there were only 4.6 psychological counselors for every 1 person in China in 2005. There is a serious shortage of professional psychological counselors in China. China has a population of 654.38+0.3 billion, and authoritative organizations at home and abroad predict that China will need at least 654.38+0 million psychological counselors in the future. Therefore, psychological counseling is the profession with the greatest development potential and broad development space in China in the new century.
Due to the accelerated investment attraction in Beichen District in recent years, the economy is developing rapidly, talents are constantly flowing in, and competition is inevitable. As a result, the contradiction between society and people, people and families has emerged, and psychological problems and even psychological obstacles have emerged. Moreover, the Beichen market is blank, and the prospect of our company's psychological service market is very optimistic.
Analysis of verb (Verb's abbreviation) Competition
The advantages and disadvantages of our company.
Advantages of the company
1, our company is located in Beichen area, which is far from the urban area, and the competition with peers is not very fierce.
2. Our company is located in Beichen, with huge demand, blank market, active marketing and optimistic prospects.
3. Our company is a Tianjin agent of a registered psychological counselor in China, with qualifications and technical advantages.
The company's shortcomings
1. Our company is in the immature Beichen market and needs a long time to open up the market.
Our company has just been established, and the brand image has not been established in the market, so it needs active marketing.
3. Our company has just started, needs support from many parties, is short of funds, and has weak ability to resist risks.
Advantages and disadvantages of peer companies
Advantages of peer companies
1. The peer company is located in the urban area, with smooth information and long operation time, which has certain market advantages.
2. The brands of peer companies have a certain influence and have initially formed a brand image.
3. Peer companies have relatively sufficient funds and strong ability to resist market risks.
Disadvantages of peer companies
1. Peer companies are mostly concentrated in urban areas, and the market competition among them is fierce.
2. The high operating cost of peer companies leads to poor service quality and low cost performance.
3. Peer companies have no new qualification advantages and stay in developing existing projects for a period of time.
Six, marketing strategy
Overall strategy: Considering the actual situation of our company in all aspects, the order of our company's project services entering the market adopts the strategy of "near first and then far", which is introduced to the schools and communities in Beichen District, and then extended to nearby areas such as Hebei, Hongqiao District and wuqing district.
Project presentation: Go into communities and schools, actively publicize psychological knowledge, and introduce the development prospect of China's psychological counseling industry and the career prospect of registered psychological counselors. Introduce some common cases of psychological problems, debug and coach people's psychology and help people solve depression.
Marketing channels: Distribute leaflets in streets and communities, carry out activities to popularize psychological knowledge, supplemented by newspapers, online announcements and other advertising media and information publicity.
Seven. financial analysis
Need capital investment to balance winning and losing?
When the company breaks even, it needs to invest at least 20,000 yuan to realize the basic operation of the enterprise.
Business plan of psychological counseling room 2. Introduction to the website
1, Introduction of College Students' Psychological Counseling Public Welfare Website
This website is dedicated to the research and solution of college students' mental health problems, and has set up a professional team of psychologists to provide them with free and long-term online psychological consultation. Its purpose is to make many enterprises and individuals who are enthusiastic about public welfare interact, pay attention to college students' psychological problems and help them get out of their psychological predicament.
2. The characteristics of college students' psychological counseling public welfare websites.
(1) Free service, a platform to provide free psychological services for college students, so that college students can have a healthy psychology. ② Improve the forum and provide a platform for netizens to publish original works about psychological problems with the latest information provided by the homepage.
③ Promote cooperation, establish contact with universities, enterprises, individuals and charities, exchange information and provide cooperation space for future activities.
④ Divide college students into different genders, majors, regions and grades, and subdivide their psychological problems into six aspects.
Second, the initial allocation of website construction.
1, distribution of basic plates on home page
This home page provides a brief introduction and links to all parts of the website.
The first part of 1 (located at the top left of the website) includes the website logo, public services, passes and fixed navigation.
The second part (located at the top of the website) includes public welfare trends, emergency help channels, donation channels and rolling advertisements.
The third section (located in the middle of the website) includes the classified evaluation of college students' mental health, public welfare modules and various psychological problems activities.
Planning.
The fourth part (located on the left side of the website) includes partners, soul forum, public welfare product mall and professional psychologists.
The fifth area (located at the lower right of the website) includes psychological knowledge, theme activities and public welfare knowledge in the activity library.
Part 6 (located at the bottom of the website) includes the basic content and necessary knowledge of the website.
Step 2 pagination
① Public welfare trends: psychologically important public welfare news and media reports on public welfare activities. ② Public welfare cooperation includes cooperation between public welfare organizations, psychological institutions, enterprises and individuals.
③ The public welfare module is divided into:
? Freshmen don't adapt. Especially in the first month, many students are homesick, crying and have various problems that they don't know how to solve. Emotional problems. For example, communication with parents, emotional frustration and so on. Social activities. For example, getting along with teachers and classmates and dealing with interpersonal relationships. Learning problems. Some people encounter problems in their studies, which will cause psychological obstacles. The behavior of unhealthy networks. Some college students are addicted to online virtual worlds. Problems in life orientation and job hunting. This is one of the features of this website.
④ The commonweal module is divided into counseling and solving psychological problems of different genders, different majors, different regions and different grades, which is also one of the characteristics of this website.
⑤ Activity planning includes public welfare activity planning, latest activities and highlights.
⑥ Spiritual forum includes rescue platform, psychological research works, personal psychological counseling experience, etc.
Third, team building.
Team members should have the following skills: technical skills, problem-solving and decision-making skills, good interpersonal skills such as listening, feedback and conflict resolution, and activity planning skills. The specific division of labor is as follows:
Person in charge: make team plans, motivate team members, make external contacts, and organize and coordinate.
Project Department: Research and explore the ways and methods of psychological counseling at home and abroad, collect all kinds of information and integrate resources, discuss with professional psychologists for college students with different problems and formulate reasonable solutions, constantly supplement, update and improve the operation mode of the whole project, and be responsible for planning all kinds of activities related to psychological help and related charitable activities.
Marketing Department: Plan and publicize, formulate and implement the promotion strategies of media, websites and newspapers at all stages of the project; Responsible for the preparation of publicity activities and communication with customer groups; Responsible for communication with major sponsors; Timely handle the psychological problem information fed back by major universities.
Finance Department: Formulate a sound and reasonable financial schedule, and be responsible for the financial turnover operation of the whole project, activity and sponsorship. Personnel Department: In addition to recruiting professional psychologists for the team, it also assists the person in charge in information communication and organization and coordination among various departments, supervises and regularly evaluates the work of various departments, and participates in the assessment and supervision of volunteers.
With team spirit as the core, constantly optimize the composition of personnel in various departments to maximize work efficiency. With one heart and one mind, * * * will certainly achieve the set goals.
Fourth, the website profit model.
Profit model 1: provide brand services for enterprises and individuals and collect fees. Mobilize enterprises and individuals to establish public welfare brands. For it.
Provide propaganda positions, provide relevant help and help them set up public welfare funds.
Profit model 2: make symbolic public service advertisements for enterprises and charge advertising fees. Provide relevant public welfare photos and publicity for enterprises.
Good news, publicity, charge a certain advertising fee.
Profit model 3: selling public welfare products online.
Profit model 4: provide psychological public welfare activities planning for individuals, enterprises and charities, and charge planning fees.
Market analysis of verb (verb's abbreviation)
1, target market analysis
Demand motivation: the website is mainly composed of psychology enthusiasts, enthusiastic public welfare undertakings and college students.
Mainly for the crowd: this website provides professional psychological consultation and counseling for college students.
2. Relevant market analysis
At present, there are many psychological counseling websites, but they are not targeted and professional, and most of them are more expensive. This website is mainly aimed at college students and provides jobs for professional psychologists. It can meet the needs of people who are enthusiastic about public welfare undertakings. The market prospect is optimistic and it is expected to become a public welfare network for college students.
3. Forecast the market development trend
College students are in the late stage of puberty, and often have more negative emotional experiences. However, their self-regulation and self-control ability is not strong, which often causes various psychological obstacles. Whether at home or abroad, the incidence of college students' psychological disorders is between 10%-30%. As a special group, college students' mental health is related to the success or failure of national construction. Therefore, it is necessary to carry out a lot of research work and professional counseling and treatment for college students' psychological disorders.
The research shows that students in China are under the greatest pressure, and the types of psychological barriers of college students in China vary with gender, grade, major, region and nationality. How to maintain healthy psychology, sound personality and mature mentality directly affects the quality of study and life of college students, which is a problem that college students must face and people from all walks of life should pay attention to.
An analysis of the competition of intransitive verbs
Advantages of this website.
? This website solves the psychological problems of college students in modules, with clear thinking, the right medicine and long-term contact with students.
And keep their files to ensure the later service of psychotherapy.
? This website is connected with major universities, which can keep abreast of the psychological trends of college students and discover their existing psychology.
Problems, do a good job of communication with teachers, and explore the best way to solve various psychological problems.
? This website does not charge any fees for college students' psychotherapy. Help college students to conduct psychological tests and conduct psychological treatment in time.
Treatment, as well as future planning as a professional test, and give reasonable suggestions.
? This website provides a platform for professional psychologists to work and serve and solve the employment problem of psychologists.
2. Disadvantages of this website
1, this website has just been created, and its brand image in major websites has not been established, so it needs active marketing.
2. This website has just started, which needs support from many parties and is short of funds.
Some college students may not pay much attention to their mental health. We need to actively promote and publicize the importance of mental health.
3. Advantages of peer websites
? Peer websites will earn more money by doing psychological counseling, and the sources of funds are relatively wide, and the website operation is also better.
? Peer website brands have a certain influence and have formed a brand image.
? Peer websites operate for a long time and have certain market advantages.
4. Disadvantages of peer websites
? The pertinence is not strong, and the scope is too large.
? Professionalism is not strong enough and counseling is not long-term.
? Peer websites have no advantage in new project activities and stay in developing existing projects.
Seven. Post-construction maintenance of website
1, website promotion
Let more people know about this website.
2. Update the website content regularly.
Adjust the website structure according to the psychological problems of college students and the cooperation with other units.
3. Do a good job in the safety management of the website.
Prevent hackers from invading, and check the functions and links of the website for errors. There are a group of maintenance personnel who modify the desired page structure according to the needs, beautify the website at any time according to the website activities, and there are website operators who act as agents for online customer service. Only in this way can the website be dynamic, promote the faster development of the website and make better contributions to public welfare undertakings.
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