4s shop test drive process:
1, test drive is very important, because the purpose of test drive is different for customers and businesses. For the customer, he may be collecting product information and making decisions for the later car purchase, so he tried to test drive. For merchants, it is to let customers experience the advantages of products in the test drive, and at the same time avoid the shortcomings of products through targeted measures or present the shortcomings of products with the purpose of promoting sales transactions.
2. When driving, from the point of view of sales staff, there are two main purposes.
First of all, show customers the advantages of the product.
The second is to avoid product shortage. Before the test drive, the salesman should fully understand the advantages and disadvantages of the product. Through the selection of test drive sections, the advantages are fully displayed, and the disadvantages are skillfully transformed into characteristics acceptable to customers, or even into advantages that can be avoided.
3. Eight qualities that a test drive escort specialist in an automobile 4S shop should possess:
1), high brand loyalty;
2) Familiar with the history of manufacturers and brands;
3) Understand the advantages and disadvantages of vehicle performance;
4), highly caring for the test drive vehicle;
5) Familiar with the advantages and disadvantages of competitors' models;
6), excellent product demonstration ability;
7) Good language skills;
8) Appropriate business etiquette introduction;
4. Seven keys to successful invitation for test drive:
1), providing test drive invitation;
2) Explain the purpose of the test drive;
3) Relieve customers' psychological worries;
4) Ask the customer about the original car;
5), understand the customer's evaluation of the original car;
6) Restrain the expectation that the original car is a high-end car;
7) Guide the original car to become the focus of low-end car customers.