Before releasing the product, don't use the identity of the seller, but think from the perspective of the consumer. What are they looking for? How will you look for it? More than half of consumers' product search started from Amazon, which is almost twice that of Google. Amazon is the main way for consumers to find goods, so the closer you upload goods to their search preferences, the greater your chances of success.

Amazon sellers can provide up to five search terms for products, so it takes some time and energy to determine the ideal keyword combination. The following best practices may help you:

1) survey

Search for similar products to see popular content in search results and find effective keywords that you haven't used yet.

2) Use words instead of phrases

Using phrases means that consumers have to search for accurate long phrases to find your products.

3) Search for keywords and don't repeat the content in the product title.

Amazon has included these contents in the search category.

4) Use only words that describe specific products.

Amazon does not allow the use of third-party brands or trademarks as search terms.

5) Try to use hidden keywords.

The optional "Hidden Keyword" field gives consumers the opportunity to use synonyms, acronyms, abbreviations and other alternatives to find your product.

Second, participate in the Prime plan and use overseas warehouses.

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Prime members are a large consumer group. It is estimated that these 80 million consumers can enjoy Prime privileges such as free two-day delivery, photo storage and streaming video and music, which leads to their spending on Amazon twice as much as that of non-members. Amazon has created a consumption relationship of buying more and getting more through the Prime program. In order to make full use of the annual membership fee of $99, members find that the number and frequency of their orders are increasing gradually. When you find yourself surrounded by overwhelming competitors on the Amazon platform, it is a decisive factor to help you win sales by participating in the Prime program to improve the ordering opportunities of your products. In addition, it can also be operated in combination with overseas warehouses (and bundled American warehouses). From domestic stocking to overseas warehouse, it will be transferred to FBA warehouse one after another according to Amazon's demand (which can solve the problem of high rent in Amazon warehouse) and can also be sent to buyers.

Third, choose the appropriate reply option.

Both options allow sellers to use Amazon Prime's gold shelves: FBA and seller Fulifilled.

The best. This service can help retailers increase sales without worrying about the increase in the transportation burden of packaging boxes. You can store the goods in FBA warehouse until someone buys them, and then Amazon will package them and send them directly to consumers. In addition to packaging and distribution, FBA is also responsible for managing customer support and returns, keeping inventory safe and purchasing insurance for any possible loss or damage. But the biggest selling point of this service is that you don't have to worry about the shortage of warehouse space. As long as there is demand in the market, product sales can be greatly increased. If you like to manage your own inventory, you can choose the seller.

FulfilledPrime uses its own warehouse or distribution network to deliver goods, while still making full use of the huge profits brought by Amazon Prime member network.

Fourth, seize the gold shopping cart (purchase box)

Every item on Amazon is only equipped with a gold shopping cart, which leads to fierce looting. The gold shopping cart is located on the product page, where the consumer's shopping trip begins, and it is most easily noticed by consumers.

If you want to grab the gold shopping cart, you must meet Amazon's standards in many aspects. Although Amazon is tight-lipped about the exact calculation formula of the gold shopping cart, it should be nothing more than the following:

1. Competitive price

2. Positive customer feedback indicators

3. Fast and efficient delivery

4. Inventory

5. Low refund rate and return rate

Although it will take some time for new sellers to create sales history to help them win the gold shopping cart, the key point is that these efforts can bring them commercial benefits, because the gold shopping cart can not only help you increase sales, but also help you improve the overall satisfaction of customers.

Verbs (short for verb) cover the whole world.

Shoppers all over the world turn to Amazon to meet their various shopping needs. Facing the rising e-commerce market in Britain, France, Germany, Italy, Spain, Canada, Japan and China, and the global retail e-commerce sales that are expected to exceed the $4 trillion mark by 2020, cross-border electronic commerce can greatly expand your consumer groups and increase sales. Amazonas

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Sales is your ideal entry point. The plan will open the list of goods you put on the Amazon market to international consumers who have already had shopping experience on the Amazon website, which is an excellent way for you to "test the water" in cross-border trade. You can know in depth which regions have the strongest demand, and you can see which countries your company's consumers are mainly distributed in, and then use this knowledge to decide whether it is economical to expand these markets.

In addition, because your products are sold through Amazon, you can save the trouble of translating or localizing your products when you sell them in other regions. If you are considering cross-border sales, sign up for Amazon.

Member of the British society

Export plan is also a good choice. This program will help you ship products purchased by international consumers on Amazon's website from Amazon's distribution centers around the world. Like FBA, the plan is also applicable to domestic orders, which can save you precious time and avoid the trouble of overseas distribution.

Six, to maintain the competitiveness of the price

When you sell goods on Amazon, you usually compete with hundreds of other sellers who offer similar goods. At this time, one of the best ways to stand out and stay ahead is to always provide competitive prices, but at the same time, you need to keep enough profits.

Seven, improve customer indicators

A positive customer satisfaction score is important not only to retain existing customers, but also to win new customers, who are currently checking product reviews before buying. According to the survey, 84% of consumers trust online comments as much as private recommendations. For sellers, customer evaluation is very important, but your response to customer evaluation is equally important. In fact, Amazon's research shows that even products with negative comments are more popular than products without any comments.

Amazon account health reports can provide a wealth of customer satisfaction performance information, and these reports cover a large number of performance indicators, including:

. Order Missing Rate (ODR) indicates the percentage of orders that received negative feedback.

The return dissatisfaction rate (RDR) represents the customer's satisfaction with the return processing.

Late delivery rate indicates the percentage of orders that the seller starts to deliver after the expected delivery date expires.