Advantages: The business threshold is low, and it is suitable for mass entrepreneurship to do cross-border e-commerce. Backed by Yiwu small commodity spot market, supported by postal parcels or E-mail, AliExpress, Amazon, wish, ebay and other platforms, the threshold from account opening to product selection to delivery is relatively low, which is very suitable for the start of cross-border e-commerce business, short and fast, and high efficiency.

Disadvantages: products tend to take the low-cost route, the quality is difficult to be guaranteed, and there is a lack of sufficient brand awareness. Quality control, after-sales, intellectual property rights and other issues that should be considered in the retail industry cannot be fully considered, and the later development will be greatly restricted.

Personal point of view: The future development of Yiwu model must shift from selling goods to making products, and from making quick money to making brands, so as to have a broader development space in the future.