First, the writing principles of the title description:

1, precise and standardized, with clear theme; Concise, concise;

2. Highlight the relevance with keywords, such as directly using keywords as the title or including keywords in the title;

3. Emphasize the advantages, uniqueness and professionalism of the products or services provided.

Second, the title optimization principle:

1, as the saying goes, a good topic is half the battle, and a high topic is deep. People who read the title are five times as likely to read the text;

2, each title should bring out the product's commitment to the potential buyers' own interests.

3. Highlight the advantages and characteristics of products or services in the title, and well-known brands should appear in the title;

4. Always pay attention to adding new information in the title. Advertising headlines with information are usually remembered by more than 25% people;

5. Avoid using negative words in the title and use the complete company name;

6. The title must contain keywords;

7. Keywords appear in different places and have different functions. The ranking of attraction is as follows: a title+web page description b title c web page description d no keywords appear.

Third, describe the optimization principle:

1. Introduce products and services around keywords in easy-to-understand language;

2. Introduce the products and services first, which can closely follow the company's characteristics and advantages;

3. The first 20 words must contain keywords, and the keywords must be repeated at least twice in the whole description;

4. Don't repeat the company name, URL and special punctuation in the description, don't put contact information at the beginning of the sentence, and don't list other irrelevant products and services.