The brand positioning of Ai Jiao Ya's women's shoes is oriented to mass consumers, with comfort, fashion and health as the theme, and paying attention to quality and user experience. The goal of the brand is to let more people enjoy comfortable, fashionable and healthy footwear products, so the price of its products is relatively close to the people, which is in line with the positioning of middle and low grade.

The insole of women's shoes with love for feet is usually made of memory cotton material, which has good cushioning and supporting effects and can effectively relieve foot fatigue. The vamp is made of breathable material to keep feet dry.