To grasp the characteristics and development trend of tourism diversification, we need to highlight the locality and diversity of tourism resources, the uniqueness and combination of tourism products, the pertinence and comprehensiveness of tourism marketing, and the unity and dynamics of tourism management. On the basis of fully integrating tourism resources, give full play to the advantages of regional tourism and promote the rapid and coordinated development of tourism.
2. What does it mean to integrate tourism resources?
Tourism resources refer to all kinds of things and factors in nature and human society that can attract tourists, develop and utilize for the development of tourism, and produce economic, social and environmental benefits, including natural and historical landscapes that have been developed and yet to be developed.
Through the optimization and redistribution of tourism resources, the greatest economic, social and ecological benefits can be obtained.
In the process of regional tourism cooperation, all localities have developed superior tourism products according to tourism resources and participated in international competition, and achieved remarkable results of112.
3. What are the integration forms of tourism resources?
Tourism informatization is the most remarkable feature of tourism development in the future.
Modern information technology has been widely used in resources integration, facilities construction, project development, market development, enterprise management, marketing model, consulting services, electronic transactions and other fields in developed countries. It has triggered changes in tourism development strategy, business philosophy and industrial structure, industrial system innovation, management innovation and product market innovation, and changed the development mode of tourism.
Characteristics of tourism reception industry:
(1) The organizational form is large-scale, forming a chain format. Show the chain expansion of major small and medium-sized tourism enterprises; Group development of large-scale tourism enterprises; The emergence of strategic alliance and transnational operation of super-large tourism groups (consortia).
(2) The specialization of management forms a professional format. Mainly manifested in the rapid development of service outsourcing and the emergence of professional tourism service companies.
(3) Intensive resources are integrated to form an intensive format. Mainly manifested in the optimization and integration of tourism resources and production factors, such as the development of tourism supermarkets represented by tourism distribution centers.
(4) The technical means of informatization form a virtual format. Mainly manifested in the vigorous development of tourism e-commerce and the application of digital virtual tourism.
(5) Agglomeration of spatial form forms agglomeration form. Different tourism organizations, such as hotels (or scenic spots, travel agencies, etc.). ).), gathered in the area to form a spatial format.
4. The concept of tourism resource integration
At present, with the development of China and American tourism, the competition in the tourism market has developed from scenic spot competition, urban competition and route competition to the joint competition stage of regional tourism economic integration. Innovation and regional alliance have become two major themes in China. 2 1 the development of American tourism in the century.
Tourism resources refer to all kinds of things and factors in nature and human society that can attract tourists, develop and utilize tourism and produce economic, social and environmental benefits, including natural and historical landscapes that have been developed and yet to be developed. Through the optimization and redistribution of tourism resources, the greatest economic, social and ecological benefits can be obtained. In the process of regional tourism cooperation, all localities have developed superior tourism products according to tourism resources and participated in international competition, and achieved remarkable results of112.
Therefore, it is not only the inherent requirement of regional tourism development, but also the inevitable choice for all localities to seek common ground while reserving differences and win-win.
5. What does the regional combination of tourism resources mean?
Divided by tourist areas: domestic tourism and international tourism.
According to the purpose of tourism: sightseeing, holiday tourism and official tourism.
1. Domestic tourism: refers to the residents of one country traveling to another country. Its characteristic is that there is no restriction on the nationality of people engaged in such tourism activities, and tourists can be their own citizens or foreigners who have lived in the country for a long time.
Local tourism: generally speaking, it refers to the same-day tourism of local residents in this district, county and city.
Regional tourism: refers to T.
2. International tourism: refers to cross-border tourism activities. Including inbound tourism and situational tourism.
Transnational tourism: Generally speaking, it refers to travel and sightseeing activities that leave a permanent country for another country or countries. Don't cross the continental border.
Intercontinental tourism: refers to the tourism activities across the intercontinental boundary.
Global tourism: refers to tourism activities aimed at ports and scenic cities in major countries (regions) on all continents.
3. Sightseeing: Sightseeing is not only an early form of human tourism, but also the most common and main type of tourism activity at present.
4. Vacation tourism: it is a tourism activity that integrates beach, sunshine, sea bath and other vacations.
5. Business tourism: refers to tourism with a certain business as its main purpose.
The integration of sports tourism resources belongs to sports tourism specialty. Its professional definition is as follows:
Tourism is based on comprehensive tourism services and characterized by leisure sports. It mainly studies sports tourism industry management, leisure sports technical guidance, project planning and marketing, training and consulting. Cultivate high-quality applied compound talents with comprehensive practical ability in sports tourism industry. For example, the Great Wall, the Yellow River, Wuyue and other corresponding sports tourism products include mountaineering, rafting and forest hiking.
6. The significance and function of tourism resource integration.
A: The significance of the integration of transportation and tourism lies in the combination of transportation and tourism to strengthen and expand the tourism industry. This integration of tourism and transportation is of great significance, and it is the direction to adapt to the present and future development. Their integration and marriage not only enlivened the transportation industry, but also promoted the development of tourism, which not only facilitated tourists, but also enriched their own resources. In the new era, it is of great significance to strengthen and expand tourism.
7. The significance of tourism resources integration
Guo Moruo has a famous saying that he wants to go to Xuchang every time he listens to the story of the Three Kingdoms, and he wants to visit Xuchang every time ~ ~
Guo Moruo famously said that after hearing about the Three Kingdoms, he wanted to go to Xuchang every time, which made me look forward to Xuchang for a long time. Xuchang, a famous cultural city in the Three Kingdoms, is the place where Cao Cao completed the expansion of power and narrowed the vassals. Leave countless historical allusions. Stepping into Xuchang is like rippling in the historical stories of the Three Kingdoms. What do you know, I don't know; The familiar and unfamiliar story of the Three Kingdoms is coming to us. Take out your notes and open the door to memory. Come to Xuchang to study and review the allusions and history of the Three Kingdoms.
Baling Bridge, formerly known as Bali Bridge, is located on the Liang Shi River in the western suburbs of Xuchang. Baling Bridge Scenic Area consists of Baling Bridge and Guandi Temple. It is an important landscape of historical tourism in the Three Kingdoms. Beside the bridge, there is a stone tablet. Zuo Liangyu, the company commander in the late Ming Dynasty, wrote about the place where Emperor Guan took off his robe. During the reign of Emperor Qianlong of Qing Dynasty, Zhen Ruzhou, a famous person in Xuzhou, wrote a poem: Wicker dipped in wild water and returned to water, and the roadside recalled the past dynasties. Bearded horse and horizontal knife on Bali Bridge facing the wind in Wan Valley. Unfortunately, this ancient bridge has disappeared-it was destroyed by the flood in the summer of 1962. The arch bridge across the Liang Shi River was built later.
Walking into Baling Bridge: Stories of the Three Kingdoms, such as Cao Ying's heart and body in Han Dynasty, Guan Gong's robes, pictures of stone tablets, Cao Chong's elephant image, and stories of childhood heroes who cooked wine. Come to us. Some people describe Baling Bridge as the starting point of Guan Yu. After that, Guan Yu went through five customs and killed six generals, and walked thousands of miles alone to achieve Cao Huihuang, which is another story.
The story of Guan Gong's robe selection took place in 200 AD. Cao Cao beat Xuzhou, defeated Liu Bei and surrendered to Guan Yu in the battle of Pi. Cao Cao respects Guan Yu very much and treats him well. Guan Yu knew that Sinny had not forgotten the fiend.
The story of Cao Chong, the elephant, entered Beijing primary school textbooks in 1960s, and it is still catchy today. It was recently verified that Cao Chong's elephant office is not in Xuchang, Henan, but in Linzhang, Hebei. In fact, the image of Cao Chong is an allusion. Whether it really happened or not is unknown to people today. We just need to remember the wisdom of the ancients. As for where it happened, it is of little significance except for the competition for historical archaeology and tourism resources. The world-famous Trojan horse in Turkey is just an epic of a story in Homer's epic. People would rather believe it, but let Trojan movies and ancient city ruins travel all over the world?
Cooking wine in childhood is a story told in chapter 2 1 of our famous historical novel Romance of the Three Kingdoms. At the end of the Eastern Han Dynasty, in order to make the people in the world wait, Cao Cao held the emperor to make the princes. Although Liu Bei is an uncle, he is weak.
One day, Cao Cao invited Liu Bei to drink, and the green plums in the trees around the green plum pavilion gave off a fragrance. They put their green plums in a jar to make wine, and they sat opposite each other and drank heartily. Halfway through the drink, suddenly dark clouds are gathering and heavy rain is coming. Cao Cao asked Liu Bei, who is today's hero? Liu Bei pretended to have no ambition and said a few words, which Cao Cao denied.
Yuan Shu and Huainan have enough food to be heroes? Cao Cao smiled and said: I will catch the bones in the burial sooner or later! Liu Bei said: Yuan Shao, a native of Hebei Province, lived under one roof for four generations, and was an official of the three fairs; Now that the tiger lives in Jizhou, he has enough talents to be a hero. Cao Caoxiao said: Yuan Shao is timid and aggressive, and always scheming. Do great things but cherish your life, but forget your life when you see small profits: you are not a hero. Liu Bei said: There was a man named Ba Jun, who was a great hero of Jiuzhou. Is Liu Canjing a hero? Cao Cao said that Liu Biao existed in name only, not a hero. Liu Bei said: Is this man, Sun Bofu, the leader of Jiangdong, a hero? Cao Cao said that Sun Ce was not a hero in the name of his father. Liu Bei said: Is Liu Yizhou a hero? Cao Cao said that although Liu Zhang was an imperial clan, he was the ear of a dog housekeeper. Liu Bei said, what about Zhang Xiu, Zhang Lu and Han Sui? Cao Cao clapped his hands and laughed and said, what are these mediocre people worried about? Liu Bei said: I really don't know anything else. Cao Cao said that heroes have ambitions, good plans in their bellies, opportunities to hide the universe and ambitions to swallow the world. Liu Bei asked: Who can meet the requirements? Cao Cao first pointed to Liu Bei with his finger, and then pointed to himself, saying that today's heroes in the world are only monarchs, scratching their ears!
Hearing this, Liu Bei was startled and really scared. The chopsticks in my hand were also scared to the ground. Just then, it thundered in the sky and Liu Bei had a brainwave. He bent down calmly, picked up the chopsticks and said it was because of the thunder that he dropped them. Cao Cao asked: Are gentlemen also afraid of thunder? Liu Bei explained: saints are also rude to the thunderous wind. But I'm still afraid of subtly hiding the power of a strong man's ambition. Later generations described this story as: Plum Blossoms Boil Wine and Talk about Heroes. The protagonist Tang should not show his talents everywhere, but should praise Liu Bei's art of struggle.
Traffic information of Baling Bridge: It takes 20 minutes by bus No.5 from Xuchang Railway Station to 1 yuan.
Baling Bridge Ticket Information: Tickets to 30 yuan
Spring and Autumn Pavilion-Enjoy Guan Yu's feelings, sit still, cut candles with swords, light candles to read the Spring and Autumn Period, and don't cross the line.
Guan Yu After he surrendered to Cao Cao, Cao Cao gave him preferential treatment and gave him a house to live in. Guan Yu divided the house into two courtyards, the outer court lived by himself, and the house in the inner court invited two ladies Liu Beiyou to live. Here, Guan Yu lit candles and read from 0755 to 79000 every day until late at night. This is an allusion to Guan Yu's candle reading in the Spring and Autumn Period. Cao Cao specially approved candles.
In order to avoid suspicion, Guan Yu will never cross this small pool every day. Ask Anting Bai Yuan. Later generations regard this story as a gentleman. Don't cross the line. There is another poem that says so. Light candles at night to avoid suspicion, and the house is split in two. I soon returned to Han and left the breeze in Yingchuan.
Guan Yu was in Cao Ying's heart and studied in the Spring and Autumn Period, and did not cross the line. Baling took a robe and rode thousands of miles alone. Five customs and six generals, the ancient city of Cai Yang. Huarong Road reinterprets Cao Cao. Guan Yu's life has achieved the word loyalty, and his life is immortal and magnificent because of loyalty. According to statistics, Guandi Temple is the largest number of folk temples in China.
Traffic information of Chunqiulou:
Take bus No.5 at Xuchang Railway Station, 10 minutes, get off at Hongbao Department Store, 1 yuan, go north along Chunqiu Square, and walk for 5 minutes to Chunqiu Building in front of Miao Wen Street.
Spring and Autumn Museum Ticket Information: Tickets to 25 yuan
Xiahou, the prime minister of Cao Cao-on Cao Cao's thought of seeking, loving and using talents.
The Prime Minister's Mansion of Cao Cao is an antique building newly built in recent years, which is currently used to show Cao Cao's achievements in employing troops.
Cao Cao loves talents. He wants to keep talents, stay and leave. He knows how to exchange talents and let them flow freely. He is willing to go and stay, but he doesn't insist on two things. How broad is his tolerance and mind? In order to get more talents, Cao Cao was thirsty for talents three times in seven years. In his view, selecting talents and appointing people should be the most important thing. As long as you have the ability to govern the country and use the army, you can reuse it even if there are shortcomings in some aspects. Cao Cao has absolute confidence in his analysis, control and application. Really attach importance to selecting talents from the bottom of society.
Third, seeking the virtuous gathered around Cao Cao Xun Yu, Jia Xu, Xu You, Guo Jia, Chen Lin, Yu Jin, Zhang Liao, Le Jin, Xiahou _, Sima Yi, Dian Wei, Cao Hong and other officials and military commanders. In the battle of Guandu, Xun Yu played many tricks to save Cao Cao. Xu You let Yuan Shao surrender without fighting; Pacify Wu Huan, Guo Jia tried his best; D, Han Sui, pacify the Guanzhong, thanks to Jia Xu. Everyone advised Cao Cao to unify the great cause, fight separately and jointly to ensure Cao Zhi's stable governance.
Traffic information of Cao Chengfu: Go straight northbound along the road on the west side of Chunqiulou, and walk 10 minutes.
Cao Chengfu Ticket Information: Tickets for 60 yuan.
Cao Cao's greatness lies in his courage and courage in knowing and employing people, choosing good strategies and employing people. From a distance, Xuchang is history; Seen from a distance, Xuchang is a city. Walk into Xuchang to see the scenery, and walk out of Xuchang to experience the feelings of great men. Looking back on Xuchang's trip to the Three Kingdoms, I feel a lot.
8. The meaning of tourism resources
Global tourism refers to the comprehensive and systematic optimization and upgrading of regional economic and social resources, especially tourism resources, related industries, ecological environment, public services, institutional mechanisms, policies and regulations, and civilized quality. Tourism is the leading industry in a region.
Global tourism is a new concept and model of regional coordinated development, which realizes the organic integration of regional resources, industrial integration and social enjoyment through tourism, and promotes the coordinated development of economy and society. In the global tourism, all industries actively participate, all departments cooperate with each other, and the residents of the whole city participate together, making full use of all scenic spots in the destination, providing tourists with full-process and full-time experience products, and fully meeting the all-round experience needs of tourists.
9. The concept of tourism destination resource integration
The integration of culture and tourism refers to the phenomenon and process that culture, tourism industry and related elements penetrate, cross-fuse and recombine with each other, gradually break through the original industrial boundaries or factor fields, and blend with each other to form a new life.
There is a natural internal connection with cultural tourism. As an old saying in China said. Reading test
2. The integration of culture and tourism is a complementary industrial value innovation: the advantages of culture and tourism are complementary. In the process of integration, through functional reorganization and value innovation, a new value chain covering the core value of cultural tourism industry is formed, resulting in11gt; Industrial superposition effect has formed a good pattern of enriching tourism connotation, upgrading tourism level, enhancing tourism charm, inheriting and exchanging culture, promoting cultural industry and promoting cultural prosperity, which is conducive to building a new cultural tourism industry system.
3. The integration of culture and tourism is a dynamic optimization process of understanding: there are contradictions and conflicts in values, institutional mechanisms, business areas, operation modes and so on. In the process of integration of culture and tourism, we will experience the integration of culture and tourism-; Integration of culture and tourism. It is necessary to adjust their respective roles, strengthen communication, enhance mutual understanding, cultivate cultural self-confidence, strengthen cooperation and interaction, and dynamically optimize adjustment.
4. The integration of culture and tourism is a multi-faceted system integration: the relationship between culture and tourism has multiple cross-attributes, and the integration of culture and tourism is also a multi-faceted system integration. Including the integration of ideas, systems and mechanisms, planning and technology, resources and products, industrial formats, functions and utility, space carriers and service management. It also includes the wide-angle integration of cultural tourism industry internal integration, inter-industry integration and cross-border integration outside the industry.