First of all, from the perspective of keywords, keywords are the entrance to SEO optimization, and good keywords have a great influence on optimization. Keywords should follow the characteristics of large search volume and low competition. For example, if you are engaged in SEO training, if you position your core keywords as "SEO" and "SEO training", it will be difficult for you to do these words, because thousands of China compatriots all over the country are also doing these words. If you position your core keywords as "Beijing SEO Training" and "Shanghai SEO Training", your competition will be much smaller. There are two kinds of keywords: core keywords and long tail keywords. Store core keywords, home page columns page or content page long tail keywords.

The theme of the website should be clear. To put it bluntly, it is necessary to make clear what your website does. If your website is dedicated to selling books, you shouldn't sell medicine on it.

Links: There is a saying in SEO industry that "content is king, links are king", which shows that links have a great influence on website optimization. Link optimization is divided into: outer chain optimization, inner chain optimization and anchor text optimization. Of course, the anchor text can be an outer chain or an inner chain.

There are various platforms for you to send links, such as blogs, forums and so on. Sometimes you can use group software to send the outer chain. When using group software to send external links, we should pay attention to: send a certain number of different articles at a certain time. When doing external links, it is mainly aimed at the target keywords to make external links point to the home page and increase the weight of the home page. For the core keywords with greater competition, we also make certain links for them. When making internal links, we should make anchor text for keywords, increase the internal access of the website, and realize the three-dimensional link. When making anchor text, it is necessary to realize the diversification of anchor text. Pay attention to the diversity of platforms, the diversity of pr values and the redundancy of themes.

The structure is mainly to realize the flat and three-dimensional structure of the website. The flattening of website structure mainly means that URL paths should not exceed three layers, usually home page, columns page and content page. The three-dimensional structure of the website is the three-dimensional link, such as: increasing the access between the home page and the content page, increasing the website directory, increasing the access between columns page and columns page, making anchor text for keywords and so on.

Tags are mostly tag tags, which is similar to setting keywords.

Typesetting: the structure and layout of the website also have an impact on optimization. Users look at the web page in an "F" shape, while spiders look at the web page in an "E" shape. Therefore, we need to set keywords for some parts of the web page and make layout, so that spiders can easily find your website and think that your website is highly relevant.

We optimize the website from the above aspects.

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