E-commerce mainly studies knowledge and basic skills in management, economy, law and network technology, e-commerce technology and e-commerce management.

There are six main learning directions for e-commerce majors:

1, website design and program direction;

2. The direction of network marketing;

3. The planning direction of network products;

4. The direction of enterprise informatization;

5, personal network entrepreneurship and bank card research and development;

6.seo optimization and online store operation direction.

E-commerce majors require different courses in different universities, mainly offering the following courses:

Computer network principle, introduction to e-commerce, network marketing practice, introduction to e-commerce, international trade, e-commerce letter writing, e-commerce marketing writing practice, marketing planning, webpage color matching, webpage design, data structure, Photoshop, Adobe Dreamweaver, html, Java language, web standards and website reconstruction, FlashAction script animation design, UI design, E-commerce website construction, e-commerce management practice, ERP and customer relationship management, e-commerce logistics management, consumer psychology, e-commerce experiment, online entrepreneurship, e-commerce English, news gathering, basic skills of writing and editing, mobile commerce, enterprise informatization, e-commerce system design, advertising planning, e-commerce and logistics, Photoshop image processing technology, Access database, marketing, enterprise operation and management, Network consumer psychology, Illustrator, illustration creation skill foundation, Web development technology, RIA application development, data warehouse and mining, Workeflow, server management, database application, e-commerce and international trade, network marketing foundation and practice, exhibition marketing, e-mail marketing, telemarketing, telephone English, oral foreign trade, international trade course design in e-commerce, network marketing course design, Publishing and proofreading, introduction to e-commerce (professional basis), XML, NLP super success, information resource retrieval, network information security, network economics, network law and other training.

The content of e-commerce learning includes the following aspects:

1. E-commerce is a comprehensive subject, and its main learning contents include: computer network technology, webpage design and website production, network database, technical basis of e-commerce, programming language, website promotion, website optimization, website operation, PS, DW, management, economics, introduction to e-commerce, and network marketing.

2. E-commerce has developed rapidly in recent ten years, and the rise of e-commerce has given physical stores a great impact. One of the advantages of e-commerce is that you don't have to worry about biological hoarding and capital problems.

3. E-commerce majors cultivate high-quality compound talents who have a solid theoretical foundation of economic management, master information science and technology and means, have the ability to use modern information technology to carry out business activities, and engage in modern e-commerce management. Students are required to systematically master modern information technology, economic management theories and methods.

4. E-commerce service enterprises include hardware (R&D, production, sales and integration), software (R&D, sales and implementation) and consulting. With the popularization of e-commerce applications, there is a certain demand for professionals who develop and sell related software and hardware, but this demand may be explicit or implicit.