Investigation report is a kind of investigation report, which is a written report written after in-depth and detailed investigation and study on the relationship between supply and demand, purchase and sale and consumption of the market by using scientific methods. The following is my market research report, which is welcome for your reference.

Article 1: Model essay on college students' investigation report

Tourism has gradually become an indispensable part of people's entertainment life. In addition to enjoying the comfort and relaxation in the process of traveling, people actually appreciate life more. However, with the gradual deepening of tourism, complaints about tourism are also frequently reported in newspapers. A recent survey shows that one fifth of the respondents are dissatisfied with group tours, and the main reasons for dissatisfaction are tour guides and travel agencies. For the respondents who did not travel with the group, the travel expenses and the reputation of the travel agency are still the main influencing factors.

The survey report of college students was implemented at the end of February 20 14. The survey report of college students was conducted by telephone interview, and 20 valid questionnaires were completed. Respondents are residents aged between 18-60 who have a telephone at home. It can be inferred from the survey results that dissatisfied tourism services have always been known for their constant disputes. Judging from the results of the survey report of college students, people's evaluation of group travel is really not high. Among the interviewees who have traveled with a group, one-fifth expressed dissatisfaction with the latest tour with a group, only one-third expressed satisfaction, and nearly half said the service was average.

What are the main reasons for respondents' dissatisfaction? The tour guide didn't do his duty? Travel agency? Lower the grade standard? . These two accounts for 30.8% respectively. What's next? Change the itinerary without authorization? 23. 1%, and? Incomplete supporting facilities? Accounting for 15.4%.

In the whole process of tourism, the contact between tourists and travel agencies is more in the early stage of tourism registration. On the other hand, tour guides act as representatives of travel agencies to a great extent. Tourists' dissatisfaction with travel agency services can easily turn into dissatisfaction with tour guides if they are not handled properly.

In the survey report of college students, it is also pointed out that the cost and reputation are the main obstacles to participating in group tours.

There are also many people who have never taken a group tour. Among them, some people are due to? No time? And some people are because? Higher cost? . A small number of respondents said that they did not travel with the group because? Don't trust travel agencies? . From this result, the cost and the reputation of travel agencies are important factors that hinder people from participating in group tours.

From the analysis, the higher the family income, the greater the proportion of people with group travel experience. When the family's monthly income is less than 2000 yuan, about 90% people have no experience of traveling with a group, while when the family's monthly income reaches more than 5000 yuan, more than half of them have the experience of traveling with a group. It seems that although there is little room for price adjustment by travel agencies, the ability of ordinary wage earners to support travel expenses is still limited.

Perhaps in the case of realizing benefits, the price can be adjusted appropriately. After all, at present, price reduction is still a magic weapon. According to the survey report of college students, it is not a short time to establish a good image and reverse the ideas that have been formed in people's minds, because people are more willing to accept opinions similar to their own ideas.

Part II: Model essay on enterprise research report

20 14 is an important year for our town to accelerate the process of urban-rural integration and realize the leap-forward development of library, arrangement, economy and society. The town party Committee and government take the overall situation into consideration, size up the situation and put forward? Strong town in industry and strong town in science and technology? Development strategy, and actively implement? Enterprise service year? And then what? Project construction promotion year? Activities, put the development of industrial economy in an unprecedented prominent position, requiring the whole town to go all out to do a good job and achieve results. In order to seriously implement the strategic deployment of the town party committee and government, and provide decision-making basis for the healthy and rapid development of the town's industrial economy, I conducted research on the town's industrial enterprises, and went deep into dozens of key enterprises such as Xiaolangdi Nonwoven Fabric Company and Zheng Ji Mining Company to discuss their business conditions. The model article of the plan, the library, for you, collects-arranges/,personnel structure, industry situation, development bottleneck and other issues, and makes a comprehensive investigation and understanding. Now the specific situation; Schema model essay, library. For you. Collect-collate/report as follows:

After the development in recent years, the enterprises in our town have accumulated a certain foundation and begun to take shape. At present, there are 23 enterprises in our town, including 3 enterprises above designated size, with fixed assets of 65.438+0.2 billion yuan. In 2065.438+04, the enterprises in the whole town * * * realized the plan-model document' warehousing, sorting, profit and tax of 6.5438+0.39 million yuan, including national tax of 665.438+0. As can be seen from the above data, the industrial economic foundation of our town is still very weak, and the situation it faces is extremely severe, which is highlighted by the small scale, small quantity, weak foundation, low contribution rate of finance and taxation, weak anti-risk ability and insufficient industry influence. The supporting role of industry in local economy has not been fully exerted. Moreover, as far as existing enterprises are concerned, there are also many weak links and deficiencies, which are embodied in:

First, the industrial structure is not reasonable enough, and redundant construction is common.

First, the industrial structure is low. Most of the enterprises in our town are concentrated in the traditional labor-intensive industries such as processing and manufacturing, and most of the products stay at the level of simple production. A considerable number of enterprises have low technical equipment level and low product quality and added value. Second, redundant construction and investment. Due to the immaturity of China's consumer goods market and capital market, it is easy to form consumption hotspots in a short time, and short-term profits prompt a large influx of funds. In this process, the government also lacks macroeconomic guidance, and then with the expansion of production capacity, demand tends to be saturated. Schema model essay, library. For you. Collecting-sorting/downward, enterprises have to launch low-level competition. Third, the industrial relevance is low. In vertical cooperation, that is, between related enterprises, there is no cooperative relationship and no unified technical and quality standards; In horizontal cooperation, that is, enterprises that produce the same or similar products lack a clear market division of labor and do not enjoy social resources in information and personnel training. For example, a certain number of brick factories in our town have problems such as low manufacturing level, repeated construction and low correlation.

The reasons are as follows: First, most enterprises are mainly concentrated in industries that produce basic products. These industries have low requirements on the scale, technology, capital and labor quality of enterprises, low entry threshold and low production and operation level. Low quality running? Mainly in short-term consumption hotspots, it is easy to cause continuous projects and form vicious competition in the industry. Second, from the point of product value chain, our town is still in the manufacturing link with low profit, while the lucrative R&D, design, marketing and brand promotion are basically not involved. Third, because a large number of enterprises are in a state of highly specialized division of labor, their fixed assets are highly specialized. Once the whole industry declines or enterprises lose money, it is difficult for operators to convert or resell equipment. Therefore, in order to reduce costs, enterprises can only struggle to maintain operations or cut corners, so that the quality of products on the market continues to deteriorate. This is limited to the middle and low-grade manufacturing links, which is at the low end of the product value chain, lacking independent brands and market influence, and the low added value and profit obtained by enterprises is the inevitable result.

Second, the ability of scientific and technological innovation is insufficient, and product upgrading is slow.

Most enterprises in our town don't have their own core technology and intellectual property rights, but only take the extremely common or even backward technology in the market as the production process, and their brand awareness is not strong. Due to the lack of independent innovation ability, insufficient investment in technological innovation and slow product upgrading, we can only win by low prices. This is a very common phenomenon in enterprises in our town. Most of these surveyed enterprises only have 1-2 technicians, and some even have no technicians, which leads to the lack of development potential and core competitiveness of enterprises. After a short period of glory, they lack development motivation and even die out.

The reasons are as follows: first, enterprises have a low starting point and weak strength, and most of them lack the ability of independent innovation. Most enterprises don't have their own technicians, let alone R&D personnel. As far as the economic environment is concerned, high-tech enterprises with inverted triangle of talents with technology research and development as the main body often have stronger vitality and potential. Second, there are too few high-quality professional technicians and managers, and the quality of employees is generally low. Most of them have only junior high school education or below. Third, there is a lack of public technology innovation platform, which can not directly connect enterprises with scientific research units such as universities and directly transform the latest technological achievements into productive forces. Fourth, in order to maintain their technological advantages, large companies generally strictly control their core technologies and key processes internally, and it is difficult for enterprises in our town to obtain relevant information. For example, it is difficult for Zhendeli Coal Chemical Co., Ltd. to obtain needle coke production technology with high added value.

Third, the development concept is not advanced enough, and the management methods are generally backward.

Most enterprises in our town still follow the family management mode, which has made great contributions to the survival and development of enterprises at the beginning of their establishment. However, in the current situation, especially in the middle period of enterprise development, this management method is often easy to turn into a negative block, which easily leads to low operating efficiency and biased incentive mechanism. At the same time, most business owners have a serious awareness of small farmers. Small wealth means security, and small progress means full? This mentality restricts the further development of enterprises. The survey found that it is entirely possible for some enterprises to further expand through financing, but because of fear? Outsiders? In order to share the cake and avoid risks, enterprises are only willing to maintain the status quo and do not want to develop further.

The reason is the dislocation of values. Managers regard the value of enterprise existence as the goal of maximizing family interests, rather than rising to a higher level of social value. Egoism? Utility? Confusion leads to closed mind and refuses to change &; Fang Case Mode% Library-Arrangement &; , leading to rigid enterprise management. The second is rigid thinking. Influenced by the small-scale peasant culture for a long time, the one-sidedness and complacency and the one-sidedness of the problem determine that we can't make changes in time in the rapidly changing economic tide & square case model% library-finishing &; .

Fourth, the ability to resist risks is insufficient and financing is difficult.

At present, in order to reduce the credit risk, banks have strict conditions for enterprises to apply for loans, and generally require loan enterprises to provide joint guarantee or property mortgage. Due to risk factors such as the difficulty in realizing mortgaged property, banks generally do not accept property mortgage. In order to avoid asset risks, most enterprises with high credibility are reluctant to provide loan guarantees. In addition, due to small scale, weak strength and low credit rating, it is generally difficult for enterprises in our town to find stable and smooth financing channels, which makes it difficult to borrow, finance and guarantee. For example, both Deli Coal Chemical Co., Ltd. and Tai Ding Fine Chemical Co., Ltd. in our town have financing problems to varying degrees.

Firstly, the strict financing conditions stipulated by the financial system and the inherent deficiency of enterprise financing conditions objectively determine that enterprise financing is at a disadvantage. Due to the lack of a multi-level capital market that can serve the financing of enterprises in China, the high threshold of the existing capital market makes it difficult for most enterprises to cross. Second, enterprises have a single means of financing and lack confidence. Broadly speaking, financing is also called finance, that is, the financing of monetary funds and the behavior of the parties to raise or lend funds in the financial market in various ways. Financing methods should be varied, such as actively using private capital, seeking venture capital and absorbing shares. At present, the financing of enterprises in our town is often based on loans from commercial banks, which leads to a single financing method and difficulties in financing. Third, the town party Committee and government have insufficient understanding of the financing dilemma of enterprises. Lack of funds is a prominent problem faced by enterprises in our town. The town party committee and government should attach great importance to the financing problem of enterprises, introduce policies, broaden channels and effectively solve the financing problem of enterprise development.

In view of the various gaps and deficiencies existing in enterprises in our town, it is necessary for the town party committee, government and enterprises to work together to overcome difficulties, take unconventional measures, break away from convention, actively innovate, solve problems, seek breakthroughs and achieve rapid development. As the town party committee and government, we should do well in the following three aspects:

First, play a policy-oriented role and integrate the characteristics of resource cultivation.

Give full play to the guiding role of policies, actively guide enterprises to join trade associations and chambers of commerce, and give full play to their service functions such as communication and coordination, market information transmission and technology introduction for enterprises. Help enterprises adjust their investment structure and combine the actual situation of this town; Schema model essay, library, here you are. Collecting-sorting/,we should not only actively launch labor-intensive industries, but also form the agglomeration effect of enterprises on population in a short time; We should also vigorously guide them to transfer to science and technology, knowledge-intensive and export-oriented to enhance the market competitiveness of enterprises; We should actively encourage and guide enterprises to make bold mergers and acquisitions, participate in the reorganization of state-owned enterprises and assets, support joint ventures and cooperative operations between enterprises and foreign-invested enterprises, and promote more enterprises to scale up! This paper collects, sorts out and develops for you, especially for those enterprises with good market prospects. It is also necessary to guide enterprises in our town to adjust measures to local conditions, make full use of the location advantages adjacent to Luoyang Petrochemical Refinery, select industries with large scale and strong regional characteristics, aggregate production factors, focus on cultivation, give key support from policies, funds and technical service platform construction, lengthen the industrial chain, and form a group of enterprises with high market share as soon as possible.

Second, change ideas, enhance service awareness, and form a national entrepreneurship mechanism.

The government of the Party Committee of our town should change its functions, from a management-oriented government to a service-oriented government, focusing on enterprise services. Hold regular symposiums attended by enterprises and private owners to listen to their voices and understand their situation; Plan' model essay, library, collect-organize/for you, actively find ways to solve the difficulties and problems encountered in the development of enterprises, and do everything possible to create a more relaxed development environment to retain them? Operator? , encourage? Investors? , attract? See? ; By organizing meetings between universities, research institutes and other scientific research units and enterprises, we can transform scientific research achievements, enhance the scientific and technological content of enterprises and improve efficiency; By holding management training courses regularly, we can improve the management experience of enterprise operators, broaden our horizons and connect with the international advanced management level; Through development? Create double excellence? 、? Six new? Emancipate the mind and discuss activities, and strive to create a good government environment for the development of enterprises; By strengthening the education of the people around the enterprise, we will crack down on acts that undermine the normal production order of the enterprise and create a good surrounding environment for the development of the enterprise. At the same time, the town party Committee and government should create a good entrepreneurial environment and form a national entrepreneurial mechanism. It is necessary to create a relaxed institutional and policy environment, help guide people to actively invest and start businesses, and set up individual, micro and enterprises. Through small investment, practical technology, management and labor input, we will create a large number of individual and small and medium-sized owners and accumulate assets, thus forming a good atmosphere of entrepreneurial glory in the town.

Third, broaden financing channels and improve the financial environment.

First, our town should seize the opportunity of Jiyuan to strengthen financing, optimize services, strengthen security and reduce taxes and fees in response to the financial crisis, list it as a pilot city for provincial state-owned banks to support the development of small enterprises, actively expand financing channels for enterprises in our town, and establish and improve the financial support system for enterprises in combination with the actual situation in our town. On the basis of enterprise asset mortgage, enterprises are encouraged to implement interconnection and mutual insurance, reduce examination and approval links, and reduce insurance premiums and business charges for loan mortgage. It is necessary to establish and improve the risk compensation mechanism of enterprise credit guarantee, improve the enterprise credit guarantee system guided by the government and assisted by enterprises, and take effective measures to improve the guarantee ability and anti-risk ability. We should actively create conditions and support qualified enterprises to broaden direct and indirect financing channels. The second is to enhance the financing ability of enterprises themselves. Enterprises should have a sense of credit, stress honesty and establish a standardized corporate governance structure. It is necessary to strengthen communication with banks, timely feed back information on the production, operation and financial status of enterprises to banks, enhance mutual understanding, and realize the cooperative relationship of mutual trust between banks and enterprises.

Part III: Model essay on company research report

With the continuous development of the world economy and the continuous improvement of the socialist market economy, the competition among enterprises is becoming increasingly fierce. How to preserve strength and seek development in such fierce competition has been included in the development plans of more and more enterprises. Corporate culture, like the spirit of saving enterprises, has become more and more prominent. So, what is corporate culture? Many enterprise cadres and employees still have a vague concept of corporate culture. They generally believe that the wall newspaper, broadcasting and amateur cultural life of enterprises are all corporate cultures. In fact, the scope of corporate culture is very wide, far from simple. So what is corporate culture?

In order to better understand the essence and function of corporate culture, I conducted a survey on XXXX Technology Co., Ltd. from X to X. Generally speaking, corporate culture puts forward ideas for the development of enterprises in many aspects and has unique opinions on the requirements of talents. However, there are also some problems in corporate culture management. This paper analyzes these problems and puts forward some suggestions for improvement.

I. Overview of XX Technology Co., Ltd. in XX City

Xxxx Technology Co., Ltd. was established in 1, located in Yitian Road, Futian District, XX City. The legal representative is Liu Moumou, with a registered capital of (ten thousand yuan) 1. Business scope of the company: setting up industries (specific projects shall be declared separately); Clothing design, domestic commercial and material supply and marketing industries (excluding franchised, monopolized and specially controlled goods); Computer system integration; Weak current engineering design; Development and design of computer software and hardware products; Technical development and sales of microwave products and electronic products (excluding restricted items).

Second, the company's corporate culture introduction

Based on quality

The company gradually improves the implementation of the quality assurance system and insists on "excellent talents, excellent quality and excellent service" in management. The quality of products is our integrity. Realization: Zero defect service to satisfy users.

(b) Creativity for development

Dare to innovate, innovation is the soul of high-tech companies, the basis for enterprises to maintain vigorous vitality, and the magic weapon to gain competitive advantage and be invincible. Every employee has the responsibility to learn with an open mind and innovate boldly.

(c) Share the results as the same goal.

A successful enterprise should not only share constantly, but also accept criticism constantly in the process, and try to improve itself and benefit customers with excellent results. Serve customers and society.

Corporate culture is embodied in management. For the analysis of the above corporate culture, it is found that there are some problems in corporate culture management:

Iii. Problems in Corporate Culture Management of XXxx Technology Co., Ltd. and Their Causes

(A) the enterprise management system is not perfect.

As can be seen from the corporate culture, there are many guarantees for corporate interests and quality, but relatively speaking, there is a lack of protection for employees' interests. There is too much imbalance in the proportion, so it is obvious that the existing system can only be implemented and cannot be handled flexibly. The scope involved is too large. Now the market is developing rapidly, enterprises can not keep up with the times, and the system can be improved accordingly. The old system led to the lack of motivation for employees' work, and also made many employees work with a mixed mind. Many employees think that they have little room for development in the company and can't reflect their values well, which is also mentioned in the corporate culture? Excellent talents? However, according to the survey, many people have not received any professional training from enterprises. This also exposes the shortcomings that the system cannot be implemented well.

(B) the company's employees lack understanding of corporate culture

Many company employees think that corporate culture is the business of the company's top management and have little interest in themselves. I don't want to spend time on it. More is to consider things related to your own interests. The company's promotion of corporate culture is very lacking. In the survey, some senior executives also said: Now that I am busy with work, it is difficult to have time to do the propaganda and cooperation work of cultural construction, and I feel very helpless about how to publicize corporate culture. Some people think that corporate culture will be formed naturally if it is efficient. This is also the idea of most companies at this stage.

(C) there is no good communication platform in the construction of corporate culture

The company's own understanding of corporate culture is very lacking, putting interests first, employees lack specific understanding of corporate goals, fail to form corporate values, lack a sense of belonging due to the crisis, and have a weak sense of belonging to the company. Often show arrogance and unreasonable division of labor in the work, which often leads to mutual promotion. Busy? Refusing to participate in recreational activities in the hospital, colleagues often only have a working relationship and lack lubrication. The middle-level leadership team has outstanding management ability. Most members of the middle-level leadership team in the hospital are top-notch employees with professional skills. Their common characteristics are increasing work pressure and responsibility, busy management tasks, and no systematic study and research on management knowledge. Therefore, there are many contradictions between enterprises and employees.

Four. Suggestions on improving the corporate culture management of XX Technology Co., Ltd.

(A) the improvement of enterprise management system

The management system should be diversified and flexible without losing its prestige. It involves the interests of the enterprise itself and employees. Pay attention to the improvement of management level, implement various rules and regulations, gain the unanimous approval of all employees, and keep abreast of the latest technology and management concepts in the world. Give employees continuous training and further study opportunities, and stimulate work enthusiasm and innovation vitality. Adhere to the people-oriented principle, widely accept and reserve scientific and technological talents with advanced management experience and technical expertise, form a good talent knowledge structure, and create more wealth for enterprises.

(C) to strengthen the publicity of corporate culture

First of all, make clear the objectives of the enterprise, call employees to learn corporate culture, and let them have a deep understanding of corporate culture. Ask employees' opinions from time to time, and start a business with cultural characteristics such as humanistic culture, overall cultural characteristics, innovative cultural characteristics, realistic cultural characteristics and service cultural characteristics. , so that employees can participate. Find your own cultural characteristics. Let the corporate culture be deeply rooted in the hearts of the people.

(3) Establish a two-way communication mode, so that employees and enterprises can form good communication.

Enterprises should have a deep understanding of their own culture. Humanized management should be given to employees, and employees' views on enterprises should always be understood and seriously considered or accepted. Let employees have a strong sense of belonging to the enterprise, and the enterprise will give employees more positive attention, publicly encourage employees and tap their potential abilities. Appropriate greetings on holidays. Carry out various activities to bring employees closer to the enterprise. Good communication and cooperation make the enterprise run smoothly and improve efficiency.

The above is my feeling after investigating the corporate culture of XXxx Technology Co., Ltd. ... Through this investigation process, I realized that the essence of corporate culture is a humanistic management theory with enterprise management philosophy and enterprise spirit as the core, which embodies the sense of belonging of employees and improves their enthusiasm and creativity. Excellent corporate culture should be people-oriented and value-oriented cultural management, which is an organic combination of human management and material management. An enterprise with a good corporate culture can be in an invincible position in the current business field.

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