Flagship store is a large-scale business model, which requires higher product lines. Flagship stores are sometimes used as a means to prove their strength, or as a way to display a series of brand products. If there are not enough product models and types, it is difficult to achieve the effect of promoting brands, and even bring negative effects to brands and businesses. It is unwise for many businesses to follow suit and open flagship stores without considering the capacity of their product lines.

The confusion of flagship store is the result of many economic factors. The first confusion is the transparency of commodity information, the second confusion is the diversification of channels, and the third confusion is the length of product lines. Therefore, it is more appropriate for brands or merchants who effectively solve or do not have the above three factors to establish flagship stores, or brand manufacturers or sellers with low price comparability, single sales channel and more products can consider building flagship stores.