These two have nothing to do with each other

Excerpt from Wikipedia

MLM (including single-level MLM and multi-level MLM) is a marketing strategy to achieve sales through interpersonal communication. This is a vast place with low population density.

This place is particularly effective. Therefore, MLM is very popular in North America and Oceania. The word "MLM" has different meanings in different Chinese-speaking areas. MLM refers to MLM (multi-level)

Marketing), whether it is single-level marketing or multi-level marketing, in People's Republic of China (PRC), the official definition of the word marketing is the combination of multi-level direct selling and hierarchical marketing, which belongs to an economic crime.

The crime is.

In People's Republic of China (PRC), because pyramid selling is illegal, some companies engage in pyramid selling activities in the name of "direct selling" companies. There are mainly the following differences between them:

Is there an admission fee?

Whether to rely on high-quality products.

Whether the product is sold in the market.

Whether there is a return guarantee mechanism.

Has the sales staff structure surpassed?

Of course, the above is only a big difference, but with the suppression of pyramid selling activities, pyramid selling activities are constantly seeking new varieties, which will involve some direct selling content to cover up the essence of pyramid selling, such as selling a small number of goods and concealing the transcendence of the sales staff structure.

What MLM means is

The "orman Incident" in Chongqing, which was hyped by the media, is very representative. Thousands of college students turned to the MLM network. The main deception means are:

The principle of picking up people at the station. When the introduced object (victim) goes to the MLM area, the introducer and its organizer will select capable people, many of whom are similar to thugs, and meet at the station. Follow the exhibition of "two principles" in the meeting.

Start work, first, the principle of "picking people up at the station" (the railway station is the main means of long-distance transportation), and try to be warm and thoughtful; The second is the "28 law", which requires that 80% of the "salesmen" who pull people talk about feelings.

Love, 20% talk about career, never talk about pyramid schemes.

Take direct sales as a cover.

Create the illusion of "sharpening the will." Mobilize and organize learning, first of all, reading and endorsement; Read some books about success and marketing loudly; Then standing for 5 minutes; After a happy moment, everyone will tell a joke; Finally, impromptu speech, exercise eloquence. Women usually sleep in bed, while men sleep on the floor. Men and women live separately or together. 10 square meter room can accommodate more than 10 people.

Carry out ideological education with "ABC rule", that is, after A brings B, A can't do B's ideological work, and C does B's ideological work. Actively create a grateful situation on large occasions, that is, implement the "three branches" rule, support the company, support the line, and support the company's ideas.

After the above mobilization, brainwashing and indoctrination procedures, newcomers need to pay membership fees to the organizers.

Cultivate and instill "success". MLM organizers or institutions instill "brainwashing" training into newcomers. The venue and organization of the big scene are heavily guarded, and ordinary people can't enter the venue without references. Mobilization and indoctrination are similar to fanatical religious ceremonies, including shouting slogans and calling the names of the main organizers.