The training of commodity basic knowledge can be completed by accumulation, rote memorization and strict examination. Many shopping guides know little about the basic knowledge of goods, and customers need to look for information again when they ask, so the delay in time will miss the sales opportunity. The basic knowledge of goods includes the care and characteristics of various fabrics, the characteristics of clothing pattern, price, size selection and so on.

(1) Service skill training. The training goal is to help employees provide various services to customers according to standardized and unified service standards and improve the interpersonal interaction ability between employees and customers. The content of training is mainly the service norms or guidelines of retail stores, such as welcoming customers, observing customers, talking with customers, and responding to customer complaints.

(2) commodity knowledge and management training. The goal of training is to help employees understand the characteristics of product portfolio, the basic attributes of various products, main selling points, usage methods, precautions, etc. This is a routine training work. Through the training of commodity knowledge, the clerk's commodity knowledge is updated, and the salesman's promotion ability and service level are improved.

(3) store operation skills training. The training goal is to help employees operate the store according to standardized and unified actions and create a vibrant store atmosphere. The content of the training is mainly the store operation standard. Such as commodity display, sorting, packaging, bill processing, etc.

(4) Ideological training. The training goal is to help employees establish correct work attitude and life values, and cultivate their sense of responsibility and team consciousness. The training content is usually carried out in line with some professional ethics and social ethics of corporate culture and entrepreneurial spirit.

(5) comprehensive quality training objectives. The training goal is to improve the comprehensive quality of employees, provide them with development opportunities and enrich their lives. Training covers a wide range, such as all-round training for employees, not just for the job itself.