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Xi an wine training
Xi 'an's wine market mainly has the following types:

1, mass consumer supermarkets, such as CR Vanguard, Trust-Mart and Metro. Residents can buy from the supermarket. This kind of red wine is generally cheaper, and it is intelligent from single price to sales volume. If you want to enter as a wine producer and operator, its admission fee is relatively high. You can consider advertising yourself and then enter this store;

2. All kinds of wine cellars and wineries, such as many 4S shops, have their own wine cellars and wineries. The characteristics of these wine cellars and wineries are mainly combined with their own operating characteristics. On the one hand, they can organize customer activities and increase the customer experience. On the other hand, they sell high-end red wine to high-end customers through activities. This kind of wine cellar has a certain clubhouse nature, so it sells to a specific high-end crowd. Under the trend of anti-corruption this year, this kind of consumption has dropped sharply;

3. High-end clubs, where red wine is generally a place where high-priced red wine is sold, of course, there is a high return, but it is impossible for ordinary manufacturers to enter this red wine, because such places generally have specific consumption habits. To put it bluntly, it is another class. If ordinary products do not have luxury, preciousness and other attributes, it is impossible to enter this class;

Due to the economic recession and anti-corruption problems in recent years, red wine has lost its popularity as a high-end consumption. Many wine cellars and clubs even began to take over small companies outside to survive. Some foreign wine manufacturers, such as Shandong, have begun to seek other products to replace the sales of red wine. As far as I know, the sales of high-end red wine all over the country are facing a narrowing market, and so is Xi 'an:)

I hope it helps you!