In view of many netizens asking various questions about SEO optimization, today I will give you a unified reply with a clear answer. What is SEO optimization? "SEO" is also called "SEO optimization" and "search engine optimization", which mainly uses the rules similar to Baidu search engine to rank relevant information at the front. For example, optimize the website, optimize news information, and optimize questions and answers. Now we are talking about SEO optimization, which is basically the optimization in Baidu search engine. What knowledge does SEO optimization need to master: We need to master a lot of knowledge, first of all, we must master the relevant rules of search engines (such as Baidu), such as information-side rules, web-side rules, knowledge-side rules and so on. But also know some basic knowledge: website weight, internal chain, high-quality external chain and so on. If you want to optimize official website, you need to know the originality of website code, keywords, description information and ALT of website pictures. Of course, there will be many problems in the actual optimization, which need us to use flexibly. Which company does SEO optimization cooperate with: Now many online marketing companies have optimization services. Of course, the ability to optimize is different, so the price is different. But we should know that in the "optimization" industry, there are "white hat" and "black hat" technologies. "White hat" is a formal optimization, receiving the preferences of search engines; The "black hat" optimization is hit by search engines, and the serious situation will be directly hit by search engine K, so we'd better master some seo skills and skills ourselves, so that we won't be cheated in cooperation. What are the ways to learn SEO? If you want to learn SEO, you can learn according to the website of professional SEO teaching, or you can sign up for relevant training courses or courses and learn online and offline. Of course, you can also directly refer to the content of the article "Deep Decryption of Internet Marketing Promotion Skills and Techniques" written by "Internet Technology Experts". In short, there are still many ways to learn. Generally speaking, it is not difficult for a newcomer to learn SEO well. Finally, I sincerely hope that everyone will go further and further on the road of online marketing, and the better! ! !
SEO promotion is a technology that combines website optimization with network operation and media promotion, but now it happens that the media is the most popular. It's really because so many webmasters know how to use self-media to promote websites. As a result, the website has only been promoted for a few years, and the key to the harmony problem is that it has not been combined with other major technologies. Originally, network promotion was called SEM, but many new webmasters didn't know SEM, and many new webmasters misunderstood SEO, which led to a great decline in website promotion efficiency. Qian Jun Media summarized the following SEO promotion methods: when a new website is promoted by video tutorial, the first is that there is no weight, and the second is that there is no traffic, which means nothing, so you must let your website get traffic quickly and improve the weight. The most reliable thing is to record a video tutorial and post it on a video website. Generally, there will be a lot of people watching it when it is released, which will soon drive the traffic of the website and increase the weight immediately. Establishing a friendship link website is weighty. Many new webmasters just pay attention to the problems included in the website. Actually, it's not. It is naturally faster to find a website with faster weight collection as a friendship link and do a good job in the collection of friendship link websites. The articles on the website have been included. Before establishing a high-quality external chain, go to the high-weight webmaster website to contribute. After news promotion has certain resources, it is necessary to quickly improve the internet system, open up a group of well-known and well-connected authors and fans, and first attract attention with knowledge on the portal. The establishment of resources of search engine products means the establishment of network system, and their popularity in search engine websites is nothing more than their products. For example, the news reports published on the portal website are used as encyclopedia reference materials to build an encyclopedia. Q&A Promotion When you are a little popular, go to the Q&A platform to promote the keywords of the website, so as to build trust. After a period of promotion website keyword meeting, people around you are searching, or people around you are searching. This gives the website a high reputation. As long as someone looks at the ranking on the right of the search bar, they will see the website. Attracting authors with popularity, the development of the website is not done by one person, but looking for authors everywhere. Another is that article search engine ranking promotion can also help others to promote. Inviting authors A webmaster needs to introduce famous writers to the website and invite those famous writers to open columns on the website. Download software to increase visits. Organize some software, pack it and upload it to the website. Publish these sorted software to other people's websites, and just leave the websites in the software. Software with the same group number is arranged in a folder, so that everyone can download it and return home with a full load. The website of Guangsha. Com is not an independent link, but a complete circle. The webmaster came to this step in order to build a well-known domestic brand. I believe everyone will submit the website to some well-known navigation networks, but many webmasters failed to pass because of their lack of popularity and weight.
1. Off-site optimization 1, as one of the three cores of website optimization, the external chain has always been the basis of the core algorithm of search engines. But the external chain is quality rather than quantity, and high-quality external chain can play a very good role. The simple operation is to publish a large number of off-site articles and add on-site links. You can add a link to the home page or the inner page. Here are some common questions about building external chains: 1) How to calculate high-quality external chains? Means of publishing: avoid mass sending by machines. It is recommended to manually operate the publishing platform: site-related, large-scale portal, formal industry content value: readable, valuable to users, and update frequency in line with Baidu search specifications and requirements: avoid out-of-date and avoid excessive 2) Where to find high-quality external links? External link exchange platform: buy external links such as love links and external link exchange artifacts: refer to PR value, and pay attention to the overall website, site relevance and external link timeliness. In addition, don't buy in large quantities at once, you can do it in batches. Please click on the picture description. 2. The external promotion and drainage of SEO can't rely solely on natural ranking, because SEO optimization is a long-term strategy, which takes some time to produce results, which is also one of its disadvantages. If you want to see that the effect budget is also sufficient immediately, but you don't have much energy and technology, you can directly drain it from the outside through auxiliary bidding and ranking, so that SEM promotion and SEO promotion can be well combined, and they can complement each other in some aspects. 180 in front, 4627 in the middle and 9049 at last. Please click to enter the picture description. 3. Pay attention to the update of Baidu algorithm. The change of Baidu algorithm is directly related to the traffic and ranking of our website. Therefore, we should always pay attention to the update and dynamic consultation of Baidu algorithm, make corresponding adjustment and optimization in time, and let our website continue to survive better in the Internet environment. Following the official footsteps, although it may not guarantee much good results, at least it won't give birth to any moths easily! Second, the site optimization 1, website structure optimization The website design should be clear, the layout should be reasonable, the navigation level should be clear, and it should be as flat as possible. Therefore, we must be friendly to search engines and be conducive to the crawling and crawling of search engine spiders. Secondly, URL, 404 and other aspects should also be done well. Everything should be from the perspective of search engine and user experience. If it is a new website, SEO basic optimization should be done well. Please click to enter picture description 2. Keyword optimization keyword selection: distribution of main keywords, brand keywords and long tail keywords: pyramid structure, vertical expansion keyword density: generally about 2%~8%; accurate mining of suitable keywords: 5 1 18, love stand, Baidu drop-down box, etc. The key point of keyword optimization is to select suitable keywords first, try to improve the ranking, and the keyword layout must be expanded. 3. Content quality is now the era of "content is king", and the quality of content is improving, because in today's era of massive information, people will actually filter out those junk content quickly, and high-quality content is the best choice recommended by Baidu and users. If your content is of high quality and can really provide users with high value, it is still easy to explode traffic. On how to write high-quality content, you can refer to the following article: Please click on the input picture to describe the content of SEO, and share it here today, hoping to help everyone.
First of all, we should make a website, choose keywords for the website, and have a reasonable website layout and a reasonable keyword layout.