Who is he?
English teacher who speaks cross talk, MLM lecturer?
A madman who wants to build a mobile phone with 9 million?
Want to connect the headline of 15 days technology edition to prove that you are not a "machine player" playing tickets?
A man who left his wife for 9.6 million and almost died of a heart attack?
A speaker with social phobia?
Or a fat man who failed to lose weight?
In 2000, the end of the world did not come, and the new century came.
Luo Yonghao, 30, was on pins and needles.
In 20 17, 45-year-old Luo Yonghao talked for 9 hours with a sincere attitude that embarrassed Luo Zhenyu. Luo Yonghao said that the biggest change since he started his business is tolerance.
Sartre once described three levels of hell for everyone:
First of all, if you can't treat others correctly, then others are your hell.
Secondly, if you can't treat other people's judgment correctly, then other people's judgment is your hell.
Third, if you can't treat yourself correctly, then you are also your own hell.
Many people are used to living in the hell created by others and living according to the labels defined by others.
Luo Yonghao said that no matter whether many labels are true or not, they will always follow you.
People like Luo Yonghao are born with pain.
He said, I just like the genius attitude towards life that completely fails to live up to my talent.
Whether you are a genius, a genius or a fool, you have to prove it yourself.
First of all, we must get out of these three hells.
This is his mature way.
Luo Yonghao is like everyone who thinks highly of himself.
Always struggle with yourself and be isolated from the world until you change the world in your own way.
Genius is often extremely subjective.
In layman's terms, even geniuses can "make", and what they do often does not conform to the logic of ordinary people.
When Luo Yonghao was in junior high school, he gave up some subjects he was not good at: algebra, chemistry and English. ...
For example, he went to the best high school in his hometown of Yanbian.
But when I was a sophomore, I dropped out of school.
Later, he sifted the sand and set up an old bookstall.
Acting as an agent to attract investment and smuggle cars in the wholesale market,
I do futures and travel to South Korea for a short time.
Sales of China aphrodisiac and other supplements.
He didn't become a "little rich" like others (this is the dream of the middle class now).
But I'm glad I didn't lose money like others.
Luo Yonghao always compares himself with those partisans, much like Han Han:
Sometimes I think, in fact, I am far better than those who are confused.
People from primary school to masters and doctors are more eager to receive higher education.
As we all know, when Qian Zhongshu entered Tsinghua, his math score was zero.
(It turned out to be 15),
When Lu entered Southeast University, his math score was also zero.
When Cang Kejia went to Shandong National Qingdao University, the situation was similar.
Does the current university president have such a mind? of course，
It was many years before I found that my article was not as good as Qian Zhongshu's.
Fortunately, I finally found it.
However, when he finally changed from a pyramid seller to a new oriental English teacher, he was still not satisfied with Yu's evaluation of him.
Yu Hongmin said, "I admire your spirit."
What do you mean?
Although Luo Yonghao has only a second-year education, he has already classified himself as an "intellectual" in his heart.
Intellectuals have nothing to do with academic qualifications.
Does Liang Shuming have a degree? Does Qian Mu have a degree?
1in the summer of 994, Luo Yonghao found a Korean company in Tianjin and was sent to Korea to study spot welding technology of stainless steel metal.
In the summer of 1995, this job didn't go on.
The reason is that his sister became the deputy general manager of this company.
Now the highest level of boasting about a good population is: it's a pity that you don't do pyramid schemes.
At that time, Luo Yonghao really went to do pyramid schemes.
1August 1995 to1early 1996, invited by one of his old classmates (Shanghai Yating) who worked as a pyramid scheme company, he took a pyramid scheme class for about half a year, which was deeply loved by his classmates.
At that time, he didn't know that he would become a famous teacher in New Oriental, giving a big lesson to 300 people.
But he didn't expect that the difference between the 300 students who want to take GRE in Peking University Tsinghua and the 300 members of MLM is too big:
Whether the audience is 300 social idlers who come to listen to pyramid schemes or 300 college graduates who come to listen to GRE, it doesn't make much difference to a lecturer ... I just said that they lack interest, they are smart (at least they dare to take GRE math, which I can't even think about), but without aura, their personalities are not necessarily bad, but they just lack the ability to think independently.
Luo Yonghao began to practice English hard to prepare for becoming a teacher in New Oriental.
The reason is that after listening to thousands of English records, I don't know what I am singing.
Later, this "insight" became a series of copywriting of Lao Luo English at Midi Music Festival, which helped his Lao Luo English become famous at one fell swoop:
Listened to 3,000 rock records.
I don't know anything but "fuck"
Come and try.
Laoluo English training
It only took six months.
Take a rock musician who is unreliable at school.
Be tortured into an English teacher
Take care of practical office workers.
We are very confident.
Zero-based English learning group
I can only take English classes with 26 letters.
This is Luo Yonghao's own voice.
Learning English, he showed a strong ability of self-study.
He took a basic English class in a local third-rate private English school for three months. Later, because they refused to pay the bonus they promised me under various excuses (he went to court to sue and the court refused to accept it under various excuses), I had to study by myself again.
Luo Yonghao once wanted to immigrate to Canada, so while looking for information, he went to an oral English class held by Tianjin University in the evening. There are more than 20 people in a class, and a foreign teacher chats with everyone in all directions except politics.
After four classes in this class, Luo Yonghao felt that his spoken English was almost enough.
In fact, during his four years in Tianjin, he has watched 600 English movies.
The latest research shows that only 0.68% obese people can really lose weight successfully. Once you become fat, you must accept your fate!
Luo Yonghao said: Unless you have Churchill's will.
In "An Appointment between Lu and Yu", Luo Yonghao tells the story that he lost 48 pounds in 50 days.
Someone asked, is his weight loss method scientific?
Eat only vegetables, tofu, whole wheat bread, fish, orange juice, skim milk and kindness every day;
It takes one hour to run 10 km every day, which is 25 laps of the standard runway.
The result: I lose a catty almost every day.
This is the achievement that Luo Yonghao relishes.
The driving force behind this is that Luo Yonghao is a painful fat man.
Growing up, because he was fat, he had to hide the more sensitive and melancholy side of my personality.
Because fat people shouldn't laugh, they should be happy, and they should be Xu Xiaoping.
Let me put it this way:
An optimistic fat man who laughs and laughs (everyone thinks it's good);
An unsociable, serious fat man (barely acceptable);
A melancholy fat man (oh, why! ? )
Luo Yonghao is not angry again: "So it is difficult to see a fat and influential poet, because the public can't accept it, and his poems are miserable."
Luo Yonghao said, of course, the pain of fat people never deserves sympathy (unless it is caused by pathology or genes), because they are usually fat because of lack of strength.
In the matter of losing weight, you are your own hell, either win or let go.
A sign of maturity is that it is no longer easy to have idols.
Yu was once the idol of Luo Yonghao.
His first trial lecture in New Oriental failed because he had to face his idol Yu and the headmaster of New Oriental who had hundreds of thousands of students alone.
Tear it down. It's unqualified. One reason for not being qualified is that "this person has no sense of humor".
He was very depressed in front of Yu: "I am almost 30 years old, and I was first told that I have no sense of humor."
Yu comforted him: "You should behave yourself. Go back and prepare, wait for the news. "
At that time, the so-called "waiting for news" was no different from the rhetoric of a personnel supervisor.
The second time, Luo Yonghao was still nervous.
This time in Yu's office. Luo Yonghao "took many deep breaths outside before going in".
"People who are not nervous are ignorant, slow and blind. Is there any reason why I'm not nervous when I see Lao Yu? Aren't you nervous about seeing your idol? My heart said, I'm nervous, aren't you good? Of course, I can't say. It seems to be flattering. " He said.
It is obvious that the small fans are entangled in the career.
It turned out to be worse. I screwed up again.
But Yu gave him a third chance.
In the third trial lecture a month later, students fill in the blanks with GRE. At the end of the trial, students do the questions, with a perfect score of 4.8 on average!
It is a miracle that people who attend classes, including doctors, masters, or at least college students, get such high scores under bad conditions.
In this way, Luo Yonghao entered New Oriental and filled in the blanks with GRE.
Five years later, he resigned from New Oriental.
These five years have made Luo Yonghao famous, and he no longer has idols.
Later, he said, "It's a pity that I later found out that Yu is one of the most unprincipled people I have ever met in my life."
"New Oriental is actually a 100% pure commercial organization". "There is nothing wrong with making money generously, but it is hypocritical to always wear the coat of idealism and portray yourself as noble and pure. I hate hypocrisy. "
Yu is still generous: "For me, I let him come to New Oriental just because I appreciate him. I won't stop appreciating him because he left New Oriental."
He went to New Oriental, and his other idol was Chen Shengyuan.
He once said: I only like Chen Shengyuan's class alone.
That's why I went to his class later,
Other times, I recite words alone in the dormitory.
Chen Shengyuan's idol aura is:
"In addition to the standards of nonsense and small talk, the attitude I have studied makes me feel good."
Chen Shengyuan's idol aura was shattered by the word Charter.
Chen Shengyuan said that in order to find the meaning of the fill-in-the-blank sentence, he searched all the dictionaries and couldn't find a satisfactory explanation. Finally, he spent 1000 yuan to buy a big and heavy Webster's dictionary, and finally found the answer in the last of the 25 explanations about charter listed in the dictionary.
At that time, naive Luo Yonghao soon discovered:
All the third-rate dictionaries, including the English-Chinese dictionary, explain the answer that Chatter claimed to find in the last of the 25 definitions in the Third Edition Unabridged New International Dictionary.
He also bought the third edition of Webster's dictionary, weighing more than ten kilograms, and found that there were only 13 definitions, and the problem was explained in the second article.
It turns out that vocabulary teachers can talk nonsense.
Niu Bo. Com, Lao Luo English, hammer mobile phone ... Luo Yonghao's entrepreneurship has been "erratic".
At that time, Niu Bo. Com, Han Han, Huang,,, Chai Jing ... There are also many excellent independent blogs, such as Boss Wang and Tearing Down the Berlin Wall. ...
How hot Weibo is today and how awesome Niubo.com was then.
At that time, JD.COM was just a small counter in Zhongguancun.
Ali has just completed the biggest financing in history.
Xiaomi is still buried in Lei Jun's heart.
Lao Luo and Niubo.com experienced the blood shed of the Internet.
Escaped the pursuit again and again.
If Lao Luo is deeply involved in the Internet, what else does Zhihu have?
A Zhihu user wrote:
Niubo.com was founded by Luo Yonghao, which made Sina eat pickles for several years.
But when he founded Lao Luo English, Luo Yonghao said that he was "unhappy" from the first day.
Have to be responsible to investors, have to be responsible to investors.
"After two years of embarrassment, one day I learned from the finance that we made money and didn't want to do it on the spot."
The loss in the first year was more than 3 million, the loss in the second year was 6.5438+0 million, and the profit finally began in the third year.
Despite his good reputation, Lao Luo English soon went bankrupt.
Before Niu Bo. Fang, Luo Yonghao's former friend, quarreled with him and quit.
The reason for the falling out is Chai Jing.
At the beginning of Niu Bo. Luo Yonghao was introduced to Fang, and they are still friends.
A year later, Chai Jing wrote an article about stem cells on Niubo. Fang thinks it is pseudoscience.
Fang Zhouzi said: Luo Yonghao said that one sentence was too sharp to change in order to please Chai Jing, and I refused.
Fang was blocked in Niubo. Fang thought he thought I was useless and wanted to kick me out.
The picture after that is simply not beautiful:
Luo Yonghao called his wife "academic fraud" and "plagiarism of master's thesis";
Fang began to investigate English training schools in Luo Yonghao, accusing them of running schools illegally, operating beyond the scope, making false advertisements and evading taxes.
Luo Yonghao reported to the civil affairs, public security and taxation departments that the anti-counterfeiting fund was suspected of fraud, tax evasion and black-box operation;
March 20 13, hammer ROM was released. Fang Zhouzi said that the hammer ROM may be the inspiration that Luo Yonghao got when he went to the toilet to collect excrement.
The training school in Luo Yonghao closed down, and Fang Zhouzi could not escape Lao Luo because of basic problems.
This is the same as Wang Ziru's appointment with Luo Yonghao Youku. Wang Ziru thought he really wanted to discuss the problem of mobile phones, but the result was revealed that the financing interests behind it and the inside story of mobile phone maintenance.
"Others are hell" has another explanation here in Luo Yonghao: Luo Yonghao is also hell for many people.
Who can stop Luo Yonghao from quarreling with others?
Qian Chen, the second person of Hammer Technology, can't.
Lei Jun spent several months trying to invite Qian Chen and was finally moved by Lao Luo.
Qian Chen strongly opposes the appointment of Luo Yonghao and Wang Ziru Youku.
He believes that everything should be based on products. Luo Yonghao wouldn't listen.
When Luo Yonghao wanted to fight another war with Li Zhongqiu,
People once again hoped that Qian Chen would stop him, but he had resigned.
Some people say that at an internal meeting last year, Qian Chen and other senior executives opposed some of Luo Yonghao's ideas. Luo Yonghao held an open bottle of mineral water in his hand and threw it out directly.
Water spilled on Qian Chen.
But Ronaldinho can torture Ronaldinho.
Luo Xiao and Luo Zixiong, former design directors of Hammer Technology,
Once boarded TEDx to give a talk on how to be an excellent designer.
A talented teenager, an idol with talent, handsomeness and youth, married his "perfect" wife.
How did Ronaldinho and Ronaldinho torture each other? Luo Zixiong said in an interview:
"I was particularly angry that he didn't listen to me at first."
I wonder if I listened later.
"He can convince me every time. After persuading me, he thought,
I want to work here for ten thousand fucking years. "
I wonder if this is torture. This torture is fantastic.
Who tortured who? After 10 thousand years of torture, it's beautiful to think about it.
Luo Zixiong now founded another company with a VR team together with Hammer, and Hammer Technology is one of the shareholders.
Just like I wanted to make a mobile phone, Luo Yonghao thought.
VR is the ultimate form of human screen.
The establishment of hammer mobile phone is the beginning of Luo Yonghao's gradual maturity.
I can see Lao Luo and Luo Zixiong better than others.
"He is not an excellent entrepreneur, but a very good friend.
If he had been an excellent entrepreneur, we should be very rich now. "
A genius is becoming a mature entrepreneur.
Some people say that Luo Yonghao has made great progress in the last year and is more and more willing to listen to people's opinions, especially during internal meetings.
"In the past, meetings were always interesting and sometimes serious, but now they are more like the way entrepreneurs hold meetings and become more efficient and organized."
The first generation hammer mobile phone, Luo Yonghao sells feelings. Some fans spontaneously bought several sets as gifts.
Because of various problems, the first generation of mobile phones only sold 250 thousand units.
Not as good as Xiaomi, OPPO, one percent of their mobile phones.
The most negative comment at that time was that,
You'd better talk about cross talk,
You'd better go to education and training,
How much do you know about mobile phones?
Now there are three generations of hammer mobile phones, Luo Yonghao said.
The goal this year is to sell 4 million to 6 million units.
Where is the maturity of Luo Yonghao?
Because he knows products.
"I hope that the success of a company is due to the success of its products."
Speaking of these consumer electronics giants, the bosses who know the products can count them at a glance:
The Braun brothers know about products,
Akio Morita knows products,
Jobs knew about products,
Which of the remaining companies, such as Samsung, is the product manager?
Luo Yonghao also admitted that often the most successful enterprise is not because its products are the best.
For example, marketing is well done,
Good publicity,
Good advertising,
Then the sales channel did a good job.
Or something, and so on. These things are well done.
But it is the boss's choice to decide to be a successful product-dependent company.
This is a kind of maturity.
Another maturity of Luo Yonghao is that he can force out another self.
He called this process desensitization.
As a boss, it is nothing more than finding money, looking for someone and setting a strategic direction.
This eloquent man has a slight social fear,
Looking for someone needs socializing, eating,
Exchange money for dinner with investors.
Luo Yonghao said that eating out is desensitization.
He yearns for omnipotent people, but he couldn't do it before.
Now, he finds that he can do it, too.
Just like a lady who lives in a big house has a rash in the sun,
But it's okay to go to the countryside now.
Genius is good at fighting alone, but the ability to dispatch troops is the test of enterprise.
Do a good job in the ability of 12 that an enterprise needs, which is beyond the reach of a powerful person.
Feng Tang told him that you only need to do six or seven things that you are good at.
Just find someone to do the rest.
By reducing some anxiety, his temper is much better than when he was doing Lao Luo English.
You won't be Kai-Fu Lee, at least you will respect people.
In ancient times, Liu Bei went to the cottage and invited Zhuge Liang.
There is a chartered plane from Luo Yonghao to dig Wu Dezhou today.
First, Luo Yonghao talked with him for more than seven months.
Secondly, Luo Yonghao talked about going to Shanghai on business.
The third time, five or six brothers formed a persuasion group.
Luo Yonghao wants 1.6 million private jet.
Finally won the head of this hammer technology product line.
In his past understanding, rich people bought private jets just to show off in an ostentatious manner.
How much carbon dioxide a plane emits,
And global warming,
But after that, he felt that private jet was really a necessity and an office supply.
From offending people everywhere to making good use of them, this is also Luo Yonghao's mature way.
Luo Yonghao said that it is impossible to sell affection with technicians.
Wages and options are not the most useful,
You must convince him that the product you want to make will grow from small to large.
These truths are simple, but Luo Yonghao didn't want to understand them before.
For example, enterprise groups rely on drinking,
Luo Yonghao used to hate it, but now he supports it.
A group of executives come from large manufacturing companies. They are in their old company.
Engineers and technicians are often overworked,
In order to achieve a goal, everyone drinks a lot.
Luo Yonghao hated drinking and didn't go before.
But the staff said it was a waste for the league not to drink.
Now let's have a group building, sit together and say something about understanding and apology.
Say something that will enhance mutual understanding,
Once there is such a group building, an atmosphere of mutual understanding will be formed.
This team can relatively continue to build.
Every time I drink it, the effect is far beyond imagination.
Basically, male colleagues drink it.
Unless you have fatty liver, drink it after losing weight.
This drinking group is called "Komba", which is the secret of enterprise management put forward by kazuo inamori.
This is a transformation of genius, and his relationship with the world is no longer distorted.