(A), the responsibilities of the marketing department

1, the main responsibilities of the marketing department have fifteen aspects.

1), make the annual marketing target plan.

2) Establish and improve the collection, processing, communication and confidentiality system of marketing information.

3) Investigation on consumers' purchasing psychology and behavior.

4) Collect, sort out and analyze the performance, price and promotion means of competitive brand products.

5) Analysis of advertising strategies and competitive means of competitive brands.

6) Make a sales forecast and put forward the analysis, development direction and planning of the future market.

7), formulate product planning strategy.

8) Set product prices.

9), new product listing planning.

10), formulate the access plan and implement the objectives of each stage.

1 1), the planning and organization of promotional activities.

12), reasonably select and manage advertising media and advertising agents.

13), formulate and implement marketing advertising promotion activities and public relations activities.

14), implement brand planning and brand image building.

15), responsible for the coordination of production and sales.

(2) Department responsibilities of the Planning Department

1, responsible for the overall control of the company's project planning. Including organizing, participating in and guiding the formulation of the planning scheme, examining and approving the media activity scheme, completing the overall planning creativity, design and submission of the company's marketing promotion project, guiding the project planning and design, and assisting in the daily promotion and publicity work.

2. Complete the integration, planning and design of all identification systems of the company, and organize and plan large-scale activities within the company.

3. Be responsible for brand promotion and planning, and establish and develop corporate culture, product culture, market culture and management culture.

4. Be responsible for formulating and improving the overall marketing plan and specific implementation plan of all kinds of products of the company, and completing the development, liaison and coordination of relevant organizations of product marketing planning.

5. Be responsible for establishing the management system of franchise chain, branding the visual effects of franchisees, operating and managing franchisees, developing media distribution channels, and organizing and planning media activities.

6. Improve the business process of department planning, and do a good job in business division and daily supervision and implementation.

(3), the main responsibilities of the planning department

The planning department is mainly responsible for the planning of large-scale activities and coordinating the relationship between various departments. When the association wants to organize some large-scale collective activities, the planning department shows its vitality because of the limited functions of other departments. How to successfully combine everyone into a collective and how to successfully hold activities in a better way is the responsibility of the planning department.

Second, the function is different.

(1) The main functions of the Planning Department are as follows:

1, creatively optimize enterprise resources.

2. Conduct market research, collect industry market information, study the development trend of the industry, and provide strategic data and information for high-level decision-making of enterprises.

3. Assist the senior management to set long-term goals and plan long-term goals systematically in stages.

4, formulate various rules and regulations and workflow, standardize employee behavior.

5. Shaping and spreading corporate culture.

6. Formulate sales macro policies and marketing plans, submit them for approval and supervise their implementation.

7. Develop and integrate products, make price and promotion plans, track and review product promotion.

8, product life cycle, brand building, research and management.

9. Track, feedback and audit the use of promotion expenses and advertising expenses.

10, cooperate with sales to achieve marketing objectives and improve enterprise effect.

1 1. Provide the company's public relations activity planning scheme, submit it for approval and organize its implementation.

12, responsible for collecting, analyzing, summarizing, sorting and archiving sales data.

(B) the functions of the marketing department

1, product marketing department: responsible for the company's new product development strategy, that is, what valuable new products we will provide to the market in the next few years, focusing on finding the source of innovation and completing the definition of new products.

2. Market development department: responsible for the positioning and marketing strategy of existing products, including product positioning and price strategy. It is necessary for the market to clearly understand the value of our products compared with our competitors. Its "home" is the product marketing department, because a lot of materials and information come from the product marketing department.

3. Marketing Propaganda Department: responsible for specific activities of new and old products, such as advertising, promotion, activities, product introduction, etc. Its role is to stimulate market demand and communicate effectively with the market, with emphasis on propaganda means and methods.

4. Sales support department: provide support for sales channels, such as our own team, agents and retailers. Including product training, competitive analysis, sales skills, sales tools, etc.

(3), planning department functions

It is difficult to describe what the planning department does in one sentence. Describe how the planning department deals with historical figures. We can choose Zhuge Liang of the Three Kingdoms.

For decision makers, the planning department plays the role of strategist; For the sales department, the planning department plays the role of operator. Describe what the planning department is doing in a modern position. Our first thought is the secretary of the Party Committee-the maker of long-term goals, the maker of directions and routes, and the supervisor of the implementation of the plan.

Third, the marketing department focuses on different stages of products.

1. During the product introduction period, the responsibilities of the marketing department mainly include: investigating consumers' purchasing psychology and behavior; Formulate product listing plan, channel plan and implementation objectives, product price and product planning strategy at each stage.

2. In the product growth period, the responsibilities of the marketing department mainly include: establishing and improving the collection, processing, communication and confidentiality system of marketing information; Make the annual marketing target plan; Responsible for production and marketing coordination.

3. In the product maturity, the responsibilities of the marketing department focus on: analyzing the advertising strategies and competitive means of competitive brands. For the sales forecast, the future market analysis, development direction and planning are put forward. Make product planning strategy. Formulate advertising strategies. Implement brand planning

Extended data:

I. Responsibilities of the business planner of the Marketing Department.

1. Make various path configuration plans.

2. Responsible for sorting and classifying competitive product information.

3. Make a sales plan for the product.

4. Formulate training, incentive and control policies for access.

5. Regularly analyze and evaluate visits.

6. Communicate with the sales department monthly sales plan in time and arrange production reasonably.

7. Control finished products, packaging style and inventory quantity.

8. Control logistics.

9. Cooperate with the promotion plan.

2. What are the responsibilities of the product planner in the marketing department?

1, determine the product life and new product development cycle according to the enterprise development plan.

2, responsible for product development, and with R&D, production, procurement, finance and other departments to plan the commercial operation of products.

3. Be responsible for overall product planning, including price planning, packaging planning, access planning and extension planning.

4. Assist the advertising and promotion planning department in product advertising and promotion planning.

Third, the responsibilities of advertising planners in the marketing department.

1. Make annual, quarterly and monthly advertising expense plans.

2. Responsible for the planning and implementation of various products and public relations activities of the enterprise.

3. Choose the advertising company correctly.

4. Supervise the work of advertising and production agencies.

5. Formulate advertising strategies for products in different periods.

6. Conduct advertising monitoring and statistics, and maintain business communication with the production research director.

7. Evaluate the effectiveness of advertising and public relations activities in a timely manner.

Four. Responsibilities of marketing planners

1, carry out annual, quarterly, monthly and holiday promotion activities according to the overall planning of the company.

2. Responsible for drawing up various promotion plans, and supervising the implementation and effect evaluation of various promotion plans.

3. Guide and supervise the formulation and implementation of marketing promotion plans in various regions, formulate procedures for the declaration and approval of marketing promotion funds, and supervise the procedures.

4. Design, production and distribution management of promotional items.

5. Analyze and count the regional sales situation and put forward the promotion plan.

6. Formulate budgets for different promotional activities in different periods, and control the use of promotional funds according to the budget.

Baidu encyclopedia-marketing department

Baidu encyclopedia-planning department

Baidu encyclopedia-planning department