1, building operational thinking: how to build operational thinking, enter the enterprise, and how to operate new media.

2. New media operation positioning: personal new media operation positioning, enterprise new media image positioning, enterprise new media operation planning.

3. New media content operation: content selection planning, content design, formal creativity and material arrangement, WeChat operation of new media platform operation, Weibo operation of new media platform operation, content packaging of new media platform operation, self-media operation of new media platform operation and content optimization of new media operation.

4. Promotion and innovation of new media operation.

5. User interaction in new media operation

6. Community operation

The second stage: short video operation

Short video operation: the basis of short video operation, Tik Tok detailed recommendation mechanism and principle, mobile phone shooting skills, professional editing software-subtitle transition of premiere editing, post-video special effects-post-special effects and common AE cases, short video operation management &; Amp short video service cooperation mode

The third stage: product operation

Product operation: introduction to product operation, product understanding, basic understanding of application market, product online application market, online channel promotion, offline promotion, operation core, user operation, content operation, activity operation, data operation and product iterative update.