What work experience can the salespeople in pharmacies share? The following is the relevant information I collected for your reference only!

Unlike stores in other industries, opening pharmacies is a conscience project, but it does not mean that conscience projects have to make money at a loss. So where should we make a profit and let the people believe in our integrity? The first is to cultivate customers. So, how can we stabilize customers? In this regard, I have my own views, and now I will summarize my work and experience as follows, for your reference only:

1. Retain old customers

(1) Our retail pharmacy can apply for membership cards for old customers free of charge. As long as they take this card to our pharmacy to buy medicine or other things, they can enjoy discounts (especially sensitive drugs). In this way, we basically have some regular customers, so we have the opportunity to gradually establish a good reputation of the enterprise.

(2) Be sure to stand in the customer's position and think more about the customer. These old customers generally have a long history of drug abuse and are sensitive to drug prices. When they come to us, they must first make them effective, and then seek profits and give them a sense of security. Don't let them feel cheated, let our pharmacy become their family medicine box. It seems unprofitable to operate, but in fact it has earned trust and reputation, "playing hard to get".

2. To develop new customers, we can add new customers in several ways.

(1). If there is a hospital near us, we can visit famous doctors and reach an agreement with them so that some of their prescriptions can be prepared by our pharmacy, because our drug prices are definitely much more affordable than theirs, and we can win some potential customers through this.

(2) You can do some health promotion and hire retired medical practitioners to sit in the classroom, which can provide health consultation for the masses, take blood pressure for free, and carry out health education for nearby students. This can gain a certain popularity, and when they need it, they will definitely think of us first.

(3) Health or beauty information boards can be set up in pharmacies to constantly update the information content, so as to attract more people to obtain health or beauty information, thus promoting the sales of drugs, health care products and traditional Chinese medicines.

(4) We can often send some attractive information leaflets to our customers, so that they can trust and rely on us more when they get information. If necessary, you can call them to pay a return visit after selling the drugs, understand the exact curative effect of some drugs, and communicate with them psychologically. The trust of customers is the cornerstone of our success.

3. Increasing more business training, improving drug marketing skills, training shop assistants' professional knowledge and reasonably recommending drug skills are important means for retail pharmacies to improve the quality and professional level of shop assistants. We should also strengthen training in this area, such as:

(1). Our retail pharmacy can organize internal training regularly according to its own actual situation, so that the store manager or other excellent employees can introduce their own experience in drug promotion, write down and summarize some drugs with better efficacy feedback from customers at any time, enjoy these resources, and make each employee more confident and professional when recommending drugs to customers, and increase customers' trust in us.

(2) Our retail pharmacies can make full use of the marketing resources of the manufacturing enterprises, and let the manufacturing enterprises of products assist the pharmacies to train the clerks regularly. I have a personal experience of this benefit. When I first came to work in a pharmacy, I basically didn't recommend Xiaoer Qingre Ning and Bao Bei Jianpi Oral Liquid before they were introduced to me by the salesmen. That is, after listening to their introduction of these drugs, I fully understand the exact efficacy of these drugs, which is why I have full confidence in recommending these drugs to patients. At present, there are many kinds of drugs with the same effect on the market, and there are countless drugs with the same ingredients and different brands. How to choose the drugs that you want to recommend to customers from many drugs is not only a question of marketing skills, but also a question of business level. Manufacturers know their products better than we do, and joint production enterprises train shop assistants in professional knowledge and sales skills, which not only enhances contact and communication with production enterprises, but also benefits our company itself. For manufacturing enterprises, it is also a good thing to get the support and understanding of pharmacies through training, enhance cooperation and effectively convey the company's product information.

In short, if retail pharmacies want to be in an invincible position in the fierce market competition, expand and improve the profitability of pharmacies, they should not only be able to sell high-profit products, but also effectively improve the basic quality and professional knowledge of shop assistants, work hard on the skills of reasonably recommending drugs, do a good job in summarizing the annual sales work, lock in stable customers, develop new customers, and make enterprises grow bigger and bigger like snowballs.