Optimization of 0 1 independent station
In recent years, more and more foreign trade companies have started to establish their own independent sites. For enterprises, independent station is not only a display platform, but also an important marketing tool for enterprises.
Foreign trade enterprises can rank website keywords on Google homepage through technical means, and obtain a steady stream of traffic resources for enterprises, so the optimization of independent foreign trade stations is very important. Don't think that optimization is just as simple as publishing articles and delivering products, which requires optimization technology.
02 exhibition marketing
Exhibition marketing is one of the traditional marketing methods, which is recognized by many foreign trade enterprises because of its face-to-face communication with foreign businessmen. However, due to the epidemic in the past two years, most exhibitions have turned online or postponed. Even if it is done offline, the scale is very different from before, and the effect is greatly reduced.
03 B2B platform
B2B platforms: MIC in China, GlobalSources in global sources, etc.
B2C/C2C platforms: AliExpress, Dunhuang, Yi Bei, Amazon, Wish, etc.
Foreign customers can search for the products they are interested in on the platform and make an inquiry. Sellers reply to inquiries, negotiate orders and promote cooperation. You can find a special operation to optimize the product and P4P. The salesman only needs to concentrate on following up the inquiry and make a good transformation. In addition, there are many opportunities to reply to RFQ.
04 B official website
The B2B platform has its own traffic, and all we have to do is spend money to dig traffic from the platform. However, the flow of official website at the B end can only be generated by itself, and there are two ways:
(1) SEO, page keyword layout+continuous release of high-quality content+access to high-quality external links.
② SEM, Google keyword paid advertising, SEO and SEM are long-term and technically difficult tasks.
The collection channels of product keywords are as follows:
Google/Amazon Search Association; Amazon /Ebay title; Word explanation of Wiki; Alibaba/Amazon product catalog name; Semrush analyzes competitors; Http://keywordtool.io online keyword analysis tool;
The theme of the article can be designed from product stories, quality stories, entrepreneurial stories, service stories, cost stories and R&D stories.
05 social media
Foreigners' social circles include: Facebook, WhatsApp, Twitter, LinkedIn, Tik Tok, Pinterest, Instagram, Tumblr, VK and so on.
Two main points of social media: first, produce high-quality content; The second is link+interaction. On the basis of high-quality content, it is relatively easy to add friends, because the target customer thinks you are valuable to him.
So you can search for employees in your industry and related products on LinkedIn, such as purchasing, sales, BD and so on. And send a request to add friends.
Then interact under each other's LinkedIn or Facebook posts. It's not enough to like them, but also leave a message. You can write more new information or suggestions to reflect your value.
There are even WhatsApp marketing assistants to help rapid development, collect foreigners' phone calls with one click, and send WhatsApp information to ask about the demand.
06 online celebrity evaluation
Fast-moving consumer goods: online celebrities carry out unpacking evaluation and endorsement to promote industrial products.
① Google search:
② Youtube search: product keywords+comments
③ Instagram search: industry keywords/product keywords.
After evaluating the recommendation, leave product links and contact information in the content, so as to get traffic and high-quality external links for your website.
07 Google search
Learn common search commands, such as+,-,Site:, etc. A set of general search formulas is sorted out.
There is not much technical problem in this way of finding customers, mainly because it takes time.
Select a country, match keywords, extract e-mail data, and then send e-mail with one click.
08 customs data
You can search by product name, customs number, supplier company name and customer company name.
09 Google Maps
You can search all customer information in a designated area through satellite positioning, enter your industry/product keywords and the area you want to develop, search all institutions in this area with one click, search based on Google Maps, and crawl the whole network through company names and websites, such as searching out company names and websites. The software will simultaneously capture all mail messages left by the company on other networks or procurement platforms. Generally, each company can search several to dozens of mailboxes to help you find a large number of effective mailboxes. At the same time, it can also dig deep into the mailboxes of decision makers, such as ceo and procurement, to help you solve the problem of finding decision makers.
The development of foreign trade is becoming more and more difficult. If you want to develop customers efficiently, you can't just rely on a certain way. It should be comprehensive, platform, social network, exhibition, Google, customer acquisition software, etc. In order to achieve better results.
Customer acquisition software can consider our customized overseas customer acquisition software, focus on customer acquisition for many years, and solve the needs of enterprises going to sea!
Our company's customized overseas customer acquisition software provides a one-stop customized online customer acquisition system, with 65,438+10,000 pieces distributed untitled!
Wuhan Customized Push Network Technology Co., Ltd. focuses on building a one-stop customized solution for overseas launch, integrating office, customer acquisition, CRM, station group and customer service, and is committed to helping overseas enterprises find competitive advantages and realize overseas business growth.
Global customer acquisition software, one-stop closed-loop marketing mass distribution system+drainage scheme, focusing on overseas customer acquisition software for many years.
Software functions:
(1)24-channel WS data collection, filtering, official api mass sending, latest technology, no registration, no number and no semicolon.
(2) Multi-platform and multi-account marketing such as 2)facebook, ins, LinkedIn, etc. , automatically added and distributed.
(3)ins, YouTube, tiktok data collection, short video fission, SEO, multi-account operation, online celebrity data collection, official api attention to comments, and interception of peer customers.
(4) The12 channel accurately collects email data, filters the group-sent domain names, and does not enter the other party's trash can, with the lowest cost in the world.
(5) Google SEO optimization, Google B2B screen promotion, Google data collection, Google SEM.
(6) Station group replication, master station omni-channel drainage, station group SEO and station group SEM.
One-stop service creates a unique way for you to get foreign trade customers, so that you don't have to worry about finding customers, and you don't have to send information one by one.
Seven functional systems:
Business introduction big data customer acquisition system: enterprises collect and acquire the intended customers in line with the industry through the multi-dimensional system, and are committed to helping enterprises achieve the ultimate goal of realizing traffic realization.
Intelligent customer acquisition system: collect the excellent traffic of Facebook traffic, WhatsApp traffic, lnstagram traffic, Youtube, LinkedIn and other platforms, and the system automatically completes the sorting and summary of public data.
Social media customer acquisition system: collect Facebook multidimensional active users and Instagram multidimensional active users, collect public data of Facebook channel, Instagram channel and multidimensional platform, and the system automatically completes the collection of public data.
Cloud-based customer acquisition system: one-click intelligent publishing of Facebook short videos, lnstagram short videos, Youtube videos and Linkedin information to complete cross-border ecological integration.
Cloud capture system: specify keywords of countries, regions and industries, support multilingual intelligent translation and generate keywords.
EDM marketing system: enterprise marketing information is sent to customers' mailboxes in batches at low cost, and there is no need to provide outbox, and the collection mailbox can be customized.
Integrated customer service system: support multiple facebook accounts, whatsapp accounts, integrated chat and intelligent translation. Support facebook multi-account integrated chat, whatsapp multi-account integrated chat, fast delivery and intelligent translation, support other platforms to integrate customized customer service development, cross-border customer acquisition, drainage and integrated customer service chat, and strive to create a one-stop closed-loop cross-border marketing.
Service concept: All along, the company has been adhering to the business philosophy of "customer-centered, service first" and advocating "technology for application service". With the solidarity and enterprising team, along the way, we are down-to-earth, have the courage to think and expand, develop together with our partners, and provide all users with solutions and quality services that fully meet their needs.
Here is the custom push technology, welcome customers in need to come to consult!