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What are the must-read books for sales?
10 "From bottom to top" top sales road

Zhang Hua, a rural girl who just graduated from college, Feng Gang, who has two years' sales experience, TongFu.kabu, an industrial raw material salesman who has worked for four years, Qin Chao, a former sales champion who has been engaged in sales for seven years, and Jack, the sales director of a world-famous enterprise, entered the legendary mysterious "Gold Medal Sales University" because they were dissatisfied with the status quo and received training from the legendary coach Top ... but they all created their own sales miracles a year later! You will "steal" the top sales cheats that you learned only after paying high tuition fees, and quickly advance to the respected top sales! It not only points out the way for new salesmen to quickly become ace salesmen, but also provides a magic weapon for old salesmen to break through the bottleneck of work!

No.9 "99% people use the wrong sales skills"

Japan's sales king has quintupled your performance, and Kawase Kazuo, who has been the "sales king" for eight consecutive years, personally taught sales tips to help you quintuple your performance. At the age of 42, the author changed from an employee of the company to a salesman. From the initial mediocre performance to the freelance salesman who signed cooperation agreements with major companies, he broke into a world of his own. Now the author can successfully sell 300 bottles of beauty lotion worth 4,000 yen to customers in two hours, 50 bicycles worth 8,000 yen and 200 bottles of olive oil worth 2,300 yen in one day. His sales method stunned the employees in the store. The exclusive sales skills of the sales king make you an excellent salesman easily.

Article 8 "Transaction is above everything else"

The 18 trick of selling big customers was not sold. What about sales? Closing a deal is the ultimate goal of marketing and the lifeblood of enterprise survival. In sales activities, there are always only two hard truths: first, sales; Second, the selling price. Focusing on the concept of "clinch a deal", this book uses the four-dimensional clinch a deal method to introduce 18 tactics for selling big customers, which are closely linked with clinch a deal and implemented. Its purpose is to help sales staff practice basic skills, refuse the excuse of failure, and really speak with performance. At the same time, it also effectively solved the common problem of "too much dribbling in midfield and no place to stand". The method of this book is more important than theory, and it is easy to teach, learn and copy. Actual combat, actual effect and hard work-clinching a deal is the last word!

NO.7 "The Secret of Top Shopping Guide"

(60 first-line shopping guides, the sales trick that has never been spread, can only tell you) Top shopping guides not only know the customer's purchasing psychology, but also know how to respond appropriately to the advance and retreat according to the customer's reaction, and stimulate and mobilize the customer's purchasing desire in time. The sales of top shopping guides are not only satisfied with copying words and practice templates, but also need flexible learning and logical thinking, and master a set of sales thinking modes suitable for their own characteristics and different types of customers.

NO.6 "Sales Giant-Sales Training Manual for Bulk Sales" neil rackham, founder and first president of Haswell Company, an authoritative global sales consulting, training and research institution. He is called "the pioneer who studies how to improve sales efficiency and success rate" and successfully introduces research and analysis methods into the vision of sales team management. He is recognized as a successful sales pioneer and is widely praised around the world.

Fifth, sales psychology.

Who has the charm to make Bill Gates, Buffett, Dell and Jack the greatest CEOs of the 20th century? Welch sat under the stage and listened carefully? Who has given lectures in more than 40 countries and has10 million students and followers? The idol of global sales staff and the world's authoritative sales trainer Bonn? Tracy's latest masterpiece. The goal of this book is to get you into the top 10% of global sales managers. The strategies and skills you will learn from this book are no different from those on the treadmill. No one doubts whether these strategies and technologies are feasible. They are used by the highest-paid salespeople in all walks of life. They have been tested and proved. The more these methods are used, the more benefits will be gained and the better and faster the effect will be. By practicing the contents in the following chapters, you will become the top 10% salesperson in your industry and one of the highest paid people in the world.

NO.4 "Insurance sales are as simple as that"

How to improve the business level and strive for greater business volume has always been the most concerned issue for all insurance agents. Without special personal connections and background, can we constantly achieve self-breakthrough by relying on honesty, professionalism, wisdom and diligence? "Insurance sales are so simple" tells you: absolutely! Yang Xianghua, director of Ping An Insurance, has written this practical and instructive business guide for insurance mobile phone sales skill agents based on his many years of working experience. Every agent faces the same problem: how to develop customers? How to communicate with customers? How to increase employees? How to deal with rejection? The author of this book vividly and popularly answers the problems that agents generally face and need to solve urgently through examples of his own personal experience. An agent who wants to improve constantly needs not only diligence and hard work, but also his own attitude and wisdom. This book is dedicated to teaching insurance agents practical sales skills and marketing principles, and at the same time helping agents really find their own blue ocean with their minds. Whether you are a veteran or a newcomer, studying insurance sales is as simple as that, and you will certainly learn valuable experience and wisdom, surpass yourself and realize your dream of success!

The third "sales bible"

Real estate sales skills "Sales Bible" first revealed the latest contents about sales success, such as 10.5 commandment. The author recently revised and published it, which is far more exciting than the previous edition. Ma Yun made a passionate preface and recommended it to his subordinates. Ken, the author of "One Minute Manager"? Blanga and other famous artists jointly recommended. Many well-known enterprises, such as China Resources Land, Alibaba and Huayuan Group, pre-purchased this book in large quantities before its publication.

Second, "sales strategy"

If you don't understand psychology, you can't do a good job in sales (sales is to observe words and feelings! ) Sales is a psychological game. If you want to sell your products successfully, you must understand your customers' hearts and needs in order to be in an invincible position. Sales psychology. 2 1 century is an era of competition! Customers are getting smarter and smarter! A successful salesman is often not because he is clever, but because he is proficient in sales psychology! No matter what industry you are in, everyone is actually a salesman. Painters sell beauty, politicians sell political views, writers sell stories, inventors sell inventions, men sell talent and courage, women sell beauty and knowledge ... where can't they sell in life! Through vivid analysis and examples, this book fully expounds the psychological understanding of salespeople, the perspective of customer consumption psychology, and the psychological contest in the sales process, so that you can walk more smoothly on the sales road and make your sales performance better!

Issue 1 "I'll tell you everything"

This book is based on the author's real professional experience. This book is definitely a practical book that you want to read at one go. Many cases and short stories in the book are worth learning and learning from. This is also a book highly recommended recently. Whether you are engaged in sales, planning, design or anything else, you need to take time to finish reading this book. The book mentions the limitations of thinking mode, you can go and read it. This is a practical sales book, with expert guidance and grounding gas.