FABE's interest recommendation method: fully grasp the customer's interest demand point and skillfully handle the customer's concerns, so as to successfully realize product sales.
FABE method is to find out all kinds of features that customers are most interested in, analyze the advantages of this feature, find out the benefits that this advantage can bring to customers, and finally produce evidence to prove that products can really bring these benefits to customers.
Extended data:
FABE sales rule notes:
It is necessary to extract advantages from products and derive points that are really beneficial to customers. When doing recommendation service, shopping guides should follow specific benefits and tangible benefits, and describe no more than three advantages of a single feature, with prominent points.
The shopping guide needs to have enough knowledge of the product, and the advantage is caused by the product characteristics. When doing recommendation service, the shopping guide should meet the effective needs of customers, and judge the customer's needs from the aspects of clothing, appearance, appearance, preferences, conversation and so on.
The progressive relationship of four links provided by FABE sales method is the basis of sales, which needs to be remembered and used flexibly by shopping guides. In actual sales, you may not use all the links, but you need to respond to the topic in real time in combination with the needs of customers.
Baidu Encyclopedia -FABE Sales Method