# Experience # Introductory Training is the abbreviation of vocational skills training, which refers to the teaching process of cultivating students' vocational and technical application ability under the control of the school and according to the rules and objectives of talent training. The following are three model essays carefully arranged for your marketing training experience. Welcome to reading.

The first model essay on experiential marketing training

The two-week sales training is over. During the two-week training, I learned a lot of knowledge that I couldn't learn in class and benefited a lot. Now I will make a work summary for the two-week training. However, when I received the news of enterprise training, my first feeling was excitement, because for a student at school, it is not easy for an enterprise that entered the class for the first time to really participate in the real job training, really get in touch with social work and really deal with customers, and the opportunity is rare. In order to better adapt to the outside and social work, we participated in a short-term training in the school when we went out for internship. Although this short training did not involve many job skills and job requirements, it cultivated our team cooperation ability. This training made us quickly form a group, which reflected the unprecedented unity of our group and the students' reaction ability and emergency ability.

In just one night and one morning, under the guidance and arrangement of teachers and business leaders, the preliminary work such as grouping, personnel arrangement in each store and entering the store was quickly completed. The next step is to officially join the job and start the main part of the training for two weeks.

After arrangement, I was assigned to the sales point of xx near xx University. We will work here for seven days. Our job is to ensure the success of this procurement signing activity of xx Company. We are responsible for assisting xx store to help residents near xx understand this activity, and leading them to xx store to buy machines and participate in this activity.

In this work, our specific work is to distribute leaflets, put up posters, set up an information desk to explain and intercept customers near xx store.

In my work these days, I know that there is such a big gap between the theoretical knowledge in practical work and that in school. A lot of theoretical knowledge is just a foundation, and little theoretical knowledge is needed in practical action. In practical work, besides theoretical knowledge, we need more practical abilities and skills, such as: how to explain, what words and tone to use to explain, and communicate with customers; How to explain while handing out leaflets, how to treat the eyes and language of passers-by, etc.

In this training process, I learned how to contact with customers, how to understand customers' needs, how to convey the purpose of this activity to consumers, and some abilities to adapt to society. I have a more detailed understanding of this activity process and a closer understanding of the real society. Of course, this training has also given me a time to certify the theoretical knowledge I have learned, instead of blindly thinking that I should follow the theory, memorize it by rote, know how to apply theory to practice, and combine theory with practice.

The second part: the experience of marketing training model essay.

The two-week sales training course ended this week. As a marketing major in the School of Economics and Business Administration, I attach great importance to this training course. During this sales training, I have gained a lot of valuable knowledge that is not easy to obtain in textbooks and life. Although I learned many marketing methods of successful enterprises from teachers during the class, after this training, I deeply realized my shortsightedness, broadened my horizons and improved my marketing potential through the training class. In the first class, Teacher X briefly introduced this training and the arrangement of this training course. The class is divided into five groups, and each group completes six special projects. Our first thematic data is industry market analysis. In the process of analysis, we need to collect a lot of relevant data, and analyze the industry market in turn according to the current situation, competition pattern and consumer behavior analysis. Within the specified time, we need to write this survey report and interpret the analysis results to the whole class through PPT demonstration. After listening to the task arrangement of the first class, the whole class was boiling, and all the groups got together to discuss which industry market to choose, and they were all gearing up. I believe that in this training course, every student can show his talent and potential.

In a blink of an eye, the first achievement report came, and each group took the stage to demonstrate in turn. The PPT pictures made by the students on the stage are novel, and the explanations are in place. The selected industries are also different, including hot pot, women's shoes, bread, communication and so on, which are too numerous to mention. The students in the audience carefully studied their experiences and asked questions. The whole scene was in full swing, like a special debate Everyone enjoys it and benefits a lot.

Through the writing of the first achievement report and investigation report, let students be familiar with the completion of future special projects. In this, I fully felt the strength of the team. Due to the large amount of tasks, team members can obey the division of labor of the team leader and complete teamwork seriously with good quality and quantity, which also ensures the high quality of our results report.

The next project is SWOT analysis, which requires us to analyze the internal and external marketing environment of an enterprise as a whole. On the basis of our women's shoes industry, we chose xx, one of the top ten brands, which is quite famous among young fashion people, so we made a SWOT analysis of this successful brand, which is also a great challenge for us.

The third project is market research. This project requires us to do a questionnaire. I have been exposed to design questionnaires in other courses before, but I found that my understanding was really superficial through the teacher's explanation. As a student majoring in marketing, the quality of this kind of professional questionnaire is definitely very high. The header, text and footer need to be carefully analyzed and determined according to the purpose of the survey, and the ranking and form of the questions are very particular. This made me realize the charm of the course of marketing. What seems simple actually contains profound meaning.

The fourth and fifth items are pricing strategy and positioning strategy, and we need to make a report on either item. Our group chose the positioning strategy about xx and xx women's shoes. This time, I need to go to the real market research during the training course. We abandoned the ivory tower and walked into reality. In the process of research, I also personally realized the importance of positioning strategy for enterprises. As far as xx and xx shopping malls are concerned, due to different target market positioning, different product brands, prices, layout and preferential schemes, there are differences in target consumer groups, natural operating conditions and popularity. The final project is a comprehensive analysis, an industry and a brand need all-round analysis, which is also the summary report of our work in these two weeks.

The third model essay on experiential marketing training

Marketing can be expressed as a social process that individuals and collectives obtain by creating and exchanging products and values with others. I learned about this social process through a week's study. The two-day market survey made us discover the development trend of the current glasses market. On the first day of the investigation, we first made a hypothesis about the general direction of making products mainly based on healthy glasses. However, some data and cases clearly show that the market demand for health glasses is very small, and a large number of so-called green products have been introduced, which is very scarce as a kind of competitiveness. What's more, the investment in developing new products is too high but the rate of return is not enough. Subsequently, we turned our attention to the field of sports fashion-through the overall and sub-item investigation of the glasses market, we found that from a macro perspective, the glasses market has almost entered a saturated period, and even followed suit, whether it is frame or packaging, but this is only a preliminary development, so the market potential is huge, which will undoubtedly bring business opportunities to our products. Microscopically, our new products have certain technical content, which not only meets the psychological needs of human beings in the new era, but also innovates in technology and price leverage. We use the Internet to learn and find the information we want. This also cultivated my self-study ability and the ability to collect screening information.

After two days of consultation, analysis and cleaning, we classified and planned the contents one by one according to the contents in the sample catalogue. From market environment, market or product analysis, marketing target setting, marketing strategy to specific implementation plan, every step is discussed by our group members; Update ideas from market research, guess market trends, and explore existing and potential customer groups. Incorporate those unique insights that are unique to us into the plan.

In the meantime, we have been thinking hard about the naming of products and have not come up with a clue. Finally, we have to put it on hold and draw a conclusion when designing blackboard newspapers and packaging products.

People's needs and desires are the starting point of marketing activities. The so-called need refers to the feeling that some basic satisfaction has not been obtained. The so-called desire refers to the desire to meet the basic needs, which is also one of the ideas fully embodied in our marketing strategy. In terms of product strategy, we have calculated the product life cycle, so as to plan the brand building period, promotion and pricing. Strategy of market introduction period: In order to make products enter the market as soon as possible, besides brand advertising or public relations activities, it is necessary to promote consumers or channels to improve their popularity.

Consumers are the destination of goods, and the key to the success or failure of new product competition lies in whether the products can adapt to the changing consumer market environment and meet the needs of consumers. With the healthy development of China's economic construction, the living standards of the public are improving. Consumer demand is no longer limited to "food and clothing", but more is the pursuit of material or spiritual values. In the early 1980 s, there was a shortage of materials, and any new product on the market could open up a market; In the mid-1980s, consumers began to pay attention to quality problems. At this time, the traditional product competition strategy is mainly adopted. Although the competitive market is gestating, it has not yet formed. In the late 1980s and early 1990s, with the progress of science and technology, the qualified rate of product quality increased, and the number of enterprises producing similar products increased. In particular, the products of joint ventures and foreign-funded enterprises and a large number of products emerge, and consumers choose diversified and high-quality products to become winners. At this time, the bud of competitive market has appeared, but most enterprises still focus on product competition strategy, supplemented by publicity competition strategy; In the middle and late 1990s, with the expansion and growth of scale, many enterprises have penetrated into all aspects of production, and consumers are increasingly pursuing the service value contained in products.

In today's 2 1 century, what we need, whether it is the technical recognition of products by consumers or the fashion concept of product packaging, has undergone great changes. Therefore, we need our sellers to meet the psychological needs of our target customers in the fashion concept of products, which is also the main goal of our new sports glasses development market.

Market competition is full of variables. Marketing planning should be based on the marketing environment, marketing objectives and the period in which the products are located, formulate corresponding marketing communication strategies, apply various promotion methods to the market, give full play to the comprehensive application of short-term incentives and long-term training tools, and make the products stand on the present and achieve the future.

The one-week marketing training ended successfully. Our efforts have brought us the basic ability to use STP to segment, select and position the market, the basic ability to use marketing 4p to formulate marketing plans, and the improvement of professional business English. Of course, the promotion of knowledge is second. At least in this training, the team cooperation ability has been fully demonstrated, and the division of labor-cooperation-has been completed. Every step was down-to-earth until the defense was completed. We were really relieved one by one, but in retrospect, we really benefited a lot! In order to gain a foothold in the society in the future, it is really worthwhile to work hard now!