Wide range, small precise range. For example, a netizen who searches for "French" may be looking for a professional French training institution or just want to know the basic knowledge about French.
Relatively speaking, the netizens who searched for "French training" and "French training winter vacation class" clearly expressed their demand for French training. "French training" and "French training winter vacation class" represent the precise scope.
2, the effect is different
Accurate effect is definitely better than wide effect. Specific operation, extensive can also be harvested, accurately and clearly grasped the characteristics of "choosing the good and following it". Only by accurately understanding the characteristics of products and being suitable for customers who have great demand for products can they be better promoted.
3. Matching method
Extensive is the basis of accuracy, the connection between them and one of the differences.
It is suggested that the matching method should be selected according to the strategy of "from wide to narrow", that is, the newly submitted keywords should be set as wide as possible, at least for two to three weeks, and the effect should be observed.
If the performance of the search word report is still unsatisfactory, you can use more specific keywords with more obvious business intentions, or try phrase matching or exact matching.
Extended data:
Baidu promotion Custody: It mainly includes keyword planning, URL linking, structural optimization and creative optimization.
1. Optimize the account structure
Check every promotion plan and promotion unit to see if there is room for optimization. From the purpose of promotion, different promotion schemes are established to achieve different promotion goals. The keywords with similar meanings and the same structure are divided into the same promotion unit, and creative ideas are written for the keywords, and the number of keywords in each promotion unit is controlled.
2. Choose more specific keywords with more obvious business intentions.
More specific keywords with more obvious business intentions are often keywords with relatively high click-through rates.
3. Select the appropriate access URL and display URL.
The choice of URL should be different according to the creativity and keywords. As for the display URL, in general, it is recommended to use the complete domain name directly, or try to adjust the presentation form of the display URL, such as capitalizing the first letter.
Baidu encyclopedia. Baidu promotion