Vacheron Constantin is one of the oldest watch manufacturers in the world, and it is still in production today. For more than 250 years, they have established a high reputation in producing some of the most technologically advanced watches. Vacheron Constantin not only enjoys a high reputation in watchmaking, but also is sought after by consumers. With the famous wearers such as Queen Elizabeth II and Marlon Brando, the brand's position in the history of clocks and watches has been consolidated.

Vacheron Constantin's starting point

Vacheron Constantin brand was founded in 1755, but its inheritance can be traced back to the middle of 1500. In the16th century, the Reformation influenced most parts of Europe. During this period, Switzerland was a refuge for many Protestants to flee their homes. Therefore, many skilled craftsmen flocked to Geneva. These people helped to establish the watch and jewelry industry as we know it today. Jean-Marc Vacheron is such a craftsman. The first timepiece with his signature was the silver pocket watch, which surpassed all the timepieces at that time. In the first two decades, Vacheron Constantin began to establish his own brand and became a pioneer in this industry.

The next generation of family leaders

Vacheron Constantin's legacy has been continued through three generations of family leaders. His grandson Jacques Barthelemi helped the company to flourish. In fact, he brought Vacheron Constantin brand into a new era by trying to expand the market outside Switzerland. Jacques Barthelemi tried to expand brand awareness and reputation by exporting watches to France and Italy. Soon after, the company expanded at such a rapid rate that he realized that he needed support to keep up with the development. Therefore, he decided to work with the famous business planner Fran? OisConstantin cooperates. On the basis of Jaques-Barthelemy's work, Constantine quickly improved the brand's reputation in the new market, thus pushing the brand to a new height. Soon, Vacheron Constantin was officially born.

Technical strength-surpassing others

Although the brand has achieved more and more success in the first 60 years, Vacheron Constantin has just started. 1839, they hired an engineer named Georges-Aguste Leschot to start designing parts. He invented a machine called a flashlight bow. It makes the individual elements of the movement interchangeable and allows watchmakers to copy them mechanically. This helped them take the lead in bringing movement standardization into the industrial era of movement and watchmaking. In return, in 1844, the Geneva Art Association awarded Leschot and the brand Rive Prize the gold medal.

A new era of leadership and progress

Fran? ois Constantine (Fran? OisConstantin) died in 1854, and Jaques-Barthelemy died in 1863 ten years later. Their heirs continue to run the family business on the solid foundation of the family. By joining the nonmagnetic materials research association, they continue to embody the original pioneering spirit of the brand. 1869, they introduced the first pocket timer for the first time, and won the prize in 1872 Geneva Observatory Time Trial. Finally, at 1885, the company introduced the first non-magnetic timepiece.

Almost at the same time, Vacheron Constantin adopted the Maltese Cross as its official symbol. The badge was inspired by the watch barrel components used in the brand's early movements. It has a cross shape and is used to control the tension of the spring. Shortly thereafter, the brand created another milestone and launched one of the first watches. Mass-produced ladies' models especially show novel winding rings.

Changes and challenges in the twentieth century

Vacheron Constantin has always maintained a strong force in the watchmaking industry and spared no effort. 190 1 year, they made history and became the first watchmaker with the iconic Geneva logo. Five years later, 1906, they opened their first boutique.

The Great Depression brought Vacheron Constantin the first uncertainty in the company's history. By 1940, the Constantine family had lost the majority stake in the company, and 185' s family leadership career was over. Now, this brand operates under the supervision of a man named george katt Le. He is the managing director of the holding company that owns Vacheron Constantin and Jaeger-LeCoultre. Facts have proved that kettler has successfully introduced the brand into the modern era.

1955 Vacheron Constantin celebrated its 200th anniversary, and the world's thinnest manual winding movement made its debut. Many people think that the 1003 movement is the pioneer of the ultra-thin movement we see today. About fifteen years later, 1969, George keitel died and his son Jacques took over the company. He saw the brand in the timely crisis and continued to ensure that Vacheron Constantin lived with the integrity expected by the founder.

Modern Vacheron Constantin

Richemont Group 1996 acquired Vacheron Constantin and continues to lead the company. The new millennium marks that the watchmaking industry of this brand has entered the third century, during which they have created some most memorable series. Heritage first appeared in 2000, launched overseas in 2003 and released in 2007. Another Metiers d'Art brand celebrated its 50th anniversary and appeared in the Tour de France in 2005. It has an astonishing 65,438+06 complications and 834 parts.

Since then, Vacheron Constantin has constantly broken records and established his position as a contemporary top watchmaker. In just 20 19, they launched two impressive additional functions for overseas series: tourbillon and ultra-thin perpetual calendar. This year, they also released the Traditiononnell le Twin Beat calendar, which has an amazing 65 days-days, not an hour-power reserve.

Vacheron Constantin and I lived in Shanghai 10 year.

Teacher Ding Zhixiang has observed Vacheron Constantin's house for 10 years, and no one has a better say than him. He reviewed Vacheron Constantin's house from a personal point of view.

Ding Zhixiang

65,438+00 years ago, when Vacheron Constantin House opened, I wrote a sentence in Preface to Wang Teng Pavilion: There are friends like clouds, and there are weddings. Later, Vacheron Constantin published it in an internal magazine. I remember that on the opening day, Vacheron Constantin made a special exhibition of antique watches and gave four special watches, each of which was unique and only sold in Vacheron Constantin's house in Shanghai.

10 years later, there are still few places like Vacheron Constantin's House in Shanghai. It has a display of antique watchmakers, a special library area, an open customer service center and a powerful technician ... equivalent to a miniature Vacheron Constantin Geneva headquarters.

The latest and most special watches are all here.

In Vacheron Constantin House, you can always see the latest and most special watches, even the unique limited-edition custom watches, and get a deeper understanding of Vacheron Constantin brand, which fascinates watch lovers.

In 20 15, I specially customized a harmonious chronograph for the 260th anniversary of Vacheron Constantin brand. At the Geneva exhibition that year, I thought every new Vacheron Constantin product was very good. Later, I found that it was not only a one-button timer but also a pulse meter, so I immediately decided to buy it.

Teacher Ding Zhixiang's Rhyme Timing Series

The first thing that comes to mind is that this watch must be bought at Vacheron Constantin House in Shanghai. As a matter of fact, this watch arrived in Taiwan Province province and Hongkong market later than here, and I was almost the first guest to get it.

I got this watch in 20 15, and then I put it on during Lufthansa's emergency rescue. This watch has a safety design, and it will only be officially started if you press it with a little force. Some guests mistakenly think that their watches are broken. At this point, I asked the shop assistants to help me consult, and they especially asked the designers in Geneva for detailed information. Ordinary watch shops may be dismissed in a few words.

The boarding card issued by Lufthansa to teachers in Zhi Ding.

On the day of arrival, the manager waited for me personally, and we talked about this watch together as friends, instead of trading across the counter like sales and guests. This experience is completely different from ordinary watch shops.

Family-style international center service

Vacheron Constantin House is not only a watch shop, but also a platform for watch exchange, a small museum and the epitome of Vacheron Constantin's Geneva headquarters. I have friends who want to know Vacheron Constantin. I will make an appointment at Vacheron Constantin's home, and some of them have been fascinated by it ever since.

The shop assistants and maintenance workers here are familiar with the guests. When they come, they can call them by their first names and make them feel at home.

In the past 10 years, Vacheron Constantin House in Shanghai has done many activities. I have been there as a guest, media and lecturer. Not to mention the treatment as an ordinary guest. After buying a watch, there will be cards and gifts on holidays, and there will be various VIC activities at ordinary times, such as appreciation of new products, family activities and parent-child activities ... I will be invited to participate.

Tourbillon and perpetual calendar can also be repaired here.

Vacheron Constantin House has a customer service center with 2-3 resident technicians from the brand headquarters. The most powerful thing about this customer service center is that complex functions such as tourbillon and perpetual calendar can be repaired in our store, and the three questions can also be adjusted. However, the general brand of high-complexity watches is not easy to maintain in China, and problems often need to be sent to Switzerland, and it is common to wait for a year or so.

Even if you want to know about Vacheron Constantin's antique watches, the master can help you find relevant information. And it is a direct face-to-face chat, not through a narrow window.

I play with antique jewelry and clocks myself. I have some antique jewelry watches, and they are all sent here for repair when something goes wrong. Vacheron Constantin's old guests, if they encounter some minor problems with their watches, might as well send them to wait. In the long run, many guests have also developed the habit of coming here directly to find a technician to look at their watches.

In fact, the watch industry has been serving customers in this way for more than 200 years. As long as its own guests arrive at the store, the service will be good immediately, which is also a manifestation of Vacheron Constantin's brand's adherence to tradition.

Realize your dream of customization from scratch

When I visited Vacheron Constantin headquarters in my early years, I noticed that watches can be customized there, and the hands, dials and straps can be selected according to my own preferences. Vacheron Constantin Tower in Shanghai has also provided this service since its opening in 2008. The person in charge of the brand history heritage department will come to the store regularly, and guests can make an appointment to make customized requirements.

There is a computer that can be connected to the headquarters system to place orders directly, unlike some brands that may have to wait more than half a year to customize. I once met a guest who wanted to book a watch at Vacheron Constantin's house. I don't know who I am, but I heard sporadically that I hope the dial is made of black enamel and gold hour markers.

High-end watch players are very personalized. Vacheron Constantin's most complicated pocket watch with reference number 57260 is a customized project.

Vacheron Constantin's most complicated attic craftsman 57260 pocket watch

When Vacheron Constantin promoted customized service in his early years, a European guest customized a Philosophia watch, which was a 24-hour single-needle tourbillon minute. The dial only shows the current approximate time with the hour hand, and the accurate time can be realized by the minute repeater function. This is a special watch suitable for holidays.

Attic craftsman's philosophical watch

Vacheron Constantin will also make some unique products for guests who want a special watch but have no clear demand to satisfy their dream of collecting. The Attic Craftsman's Table recommended by Christian Selmoni in this paper belongs to this kind of work.

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A cultural guide to watches and jewelry for 8090 young people.

Vacheron Constantin is of course a Swiss brand, and it is also the brand of Geneva, the core city of Swiss watches.

Vacheron Constantin, founded in 1755, has a history of 262 years and is one of the oldest watch brands in Geneva.

Geneva is located in the southeast corner of Lake Geneva, surrounded by mountains on three sides. On the other side of the mountain is France, which goes deep into the Swiss hinterland along Lake Geneva.

In the middle ages, Protestants from France, Germany and Italy hid here to avoid persecution, and also brought watchmaking technology here, away from disputes and persecution. Protestants made watches in the attic with peace of mind. In those days when there was no electricity, the lights in the attic were the best in the house.

Vacheron Constantin now belongs to Richemont Group, which owns several product series, including round watch inheritance series, barrel Malta series, and sports styles all over the world ... The brand logo is Malta Cross.

In addition to the mass-produced products mentioned above, Vacheron Constantin also provides customized services for customers. According to the brand, just like 200 years ago, customers put forward demand, and attic craftsmen designed and made clocks according to the demand. Today, this service is also called "attic craftsman special customized service".

The most famous customized service product of attic artisans is the pocket watch No.57260 launched in the 260th anniversary. It is by far the most complicated pocket watch, and it took 8 years to customize it for a mysterious guest.

According to the moon phase function of the dial and the Hebrew origin method, the curious speculates that this mysterious guest should be an American Jewish rich man.

Well, that's it. Vacheron Constantin is a Swiss brand with a long history, which can provide various watch services.