After many years, Li Ling once again put on the uniform of the takeaway staff and went to the stage to receive the "Best Dragon Award". Today, Li Ling has grown into the person in charge of the operation of online celebrity catering brands. Changsha News Li Ling is from Changsha. 38-year-old, is the operation director of a local network celebrity Hunan cuisine brand. Every morning at four or five o'clock, he goes to the store to check the arrival of raw materials to ensure that the freshest batch of meat slaughtered in the early morning and sold in the vegetable market is used. In many shifts, he will pay special attention to the rest area specially built for takeaway riders in the store. Li Ling used to be a takeaway rider in Changsha's popular business district. In the past "7 17 Knight's Day", we were invited to Beijing to participate in the award ceremony of "Pioneer Force of Knight's Honor Festival" organized by Meituan Distribution, and a group of former takeaway riders won the "Best Long Prize". For Changsha people, eating is more than eating, just like Li Ling. He is tall and has a fast pace. He usually knows where there is delicious food and is willing to spend two hours exploring it. After graduation, I started a business with my friends and opened a fast food restaurant, but my experience is still shallow, my business is not smooth, and I still owe a sum of money. In order to get his life back on track as soon as possible, he became a takeaway rider. "Give one and earn one, and get more for more work." At that time, his shopping list was in Wuyi Square, the most prosperous business district in Changsha. There are many old resettlement communities and buildings nearby. When there were no street lamps nearby at night, he went into the unit to look for them one by one. After many twists and turns, the distribution law is familiar to the heart, forming an "old city map" in the brain; Sometimes when the food delivery suddenly rains heavily, the guest will call him and say, "Nothing, take shelter from the rain first, and then bring it to me when the rain stops." I am in no hurry. " Several times at noon, Li Ling sent meals to customers' homes. The other party opened the door and saw him sweating profusely. He kept saying "thank you, little brother" and enthusiastically handed over a bottle of iced drink. Li Ling kept these details in mind. He deeply realized that in the new catering service industry, take-away riders played an important role in the process of the smooth delivery of a meal and the customers' peace of mind. After working for a period of time, Li Ling's running volume and favorable rate have been good, and because of her warm heart, she was promoted to deputy stationmaster to dispatch riders. Soon he found that he not only got his salary, but also became familiar with the catering management links that he had not noticed before. For early takeaway riders, sometimes the first-class meal is too long. Li Ling met his brothers at the site: the delivery distance of a single order is only 3km, and it takes 10 minutes on the road and 10 minutes for waiting in the store. "It could have been delivered calmly, but it could only be completed in a hurry." So, Li Ling wrote down the meal time of several shops nearby. After receiving the order, she will arrange the order of sending the order according to the dining speed and gradually explore the number of ways. He also feels that sending tickets and other tickets actually directly determines the vital interests of the passengers. "The rider brothers can't wait to pick up the meal as soon as they arrive at the store, saving time and running a few more orders. If the rider can't run 3 orders, he can't earn 3 orders. " Li Ling has done a good job on the website, and she often chats with friends who do catering on weekdays about the delivery experience. 20 19, he got an opportunity-a lamp, a famous brand of Hunan Hunan cuisine, and he joined. Changsha is famous for its network celebrity economy, which has nurtured many well-known domestic catering brands. A lamp was set up in 1997. It used to be a "fly restaurant" in Changsha, and many foreign tourists would come to Changsha to punch in. At that time, a lamp with a history of more than 20 years was thinking of expanding to other places. Although the first-class lamp is a Hunan brand, it is close to the "two lakes" and has a certain influence on Wuhan people. Based on his previous experience in understanding the layout of restaurants, Li Ling made an analysis and opened his first store near the shopping mall. The customers nearby are mainly families, and Li Ling and his team choose the right dishes from the food library. How to make the first branch develop steadily? At that time, the take-away industry in Changsha was booming, and Li Ling's previous experience in delivering take-away food came in handy. He is responsible for coordinating the take-away operation of the whole Wuhan market. Others may give priority to holding preferential activities, but Li Ling is different. As a rider, he knows very well that the delivery staff is very important to ensure the supply. He listed a lot of precautions related to takeaway riders and began to implement them one by one. For example, he formulated the rule that "it can only take 15 minutes at most from the time when the order is received from the store to the time when the food comes out", and trained the chefs to pack the food and put it in the take-away area within the specified time, so as to facilitate the riders to pick up the food at the store and realize "picking up the food at the store". In addition, Li Ling specially arranged a rider's rest area in the store to provide tea. "Some younger brothers may arrive early and have no other orders, especially in summer. He comes early, so he can come to the shop to blow the air conditioner. Drink some chrysanthemum tea or herb tea fire. " For Li Ling, who is engaged in catering management in transition, considering the rider's feelings, the rider will be more willing to cooperate with the merchants to better ensure the catering service. For example, in some special cases, the store is missing a dish when packing and needs to make up. The store has a good relationship with the rider, and the rider will help to deliver it in the next round. "You convenient for him, he is convenient for you. People are equal. If you are good to him, he will be good to you. " In addition, Li Ling is also responsible for the design of special dishes and activities of a lamp in Wuhan. "If the user orders a takeaway, it is equivalent to not enjoying the extra services in the store, such as the dining environment in the store." . Li Ling is responsible for designing take-away related subsidy activities, such as set meal, full reduction, coupon rebate, etc. In recent years, the take-away activities have been done vividly, and a lamp has been done better and better in Wuhan. Li Ling is still the assistant general manager of Wuhan Yi Deng, helping to manage the operation of the whole brand. After the resumption of the epidemic in Wuhan in 2020, Wuhan First Class was one of the earliest restaurants in the area to resume take-away service. Now, the team is planning to open a shop in Nanjing, and the knowledge he learned as a rider and the experience he accumulated in operating the takeaway business can come in handy again. When attending the award ceremony, Li Ling met many "former colleagues" whom he had never met before. They are now active in different industries: some people have worked hard for several years and have risen to level 5 to become city managers, responsible for managing the take-away business of the whole city; Others transfer the knowledge they have learned in the delivery process to other positions and become operators of automatic delivery vehicles. It can be said that this profession has sent talents to other industries. On that day, Li Ling delivered his acceptance speech as a representative of riders: "Someone once said that my transformation was' very successful'. In my opinion, the real success is to seize the opportunity of growth and get out of your own way. 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