Personally, I think that soft writing is actually an advertisement that moistens things and is silent. What does it mean to moisten things quietly? That is to say, your article touched him from a certain angle without the other person's awareness or defense, and finally achieved his goal. This purpose can be some behavior such as buying and paying attention, or some thinking such as thinking that you are very powerful. Of course, different soft articles have different purposes, some are to increase the exposure of enterprises, and some are to promote products.

Under different circumstances, the media of soft text is also different. For example, when building personal IP or corporate reputation, we often choose some big platforms such as Sina and Netease to publish soft articles, and soft articles selling goods are often suitable for any platform. For example, some are marketing friends, and you can also send soft articles in your circle of friends. But most of the soft articles we see can only sell goods, not be called soft articles. Why? Please go back to the beginning of the article and read it again. In addition, soft articles about selling goods often appear in official WeChat accounts and other places. Of course, the soft text of selling goods is also well written, but there are only a few general routines. By the way, I recommend two books that I think are ok, which can help you get started in soft text marketing quickly. See figure 1 and figure 2.

How to write a soft article? Actually, you have to have an idea according to different purposes. For example, if we want to write a soft article on human nature, then we can tend to build IP. First, let others admire you. How can we admire you? That's what you used to do. What are you going to do in the future? What value can it bring to him? Starting from these three aspects, and then optimizing, a so-called personal IP soft text can be born, just like the so-called big coffee training we often see. Why is it called big coffee? Because you know what he did.

So generally speaking, what are the specific steps to write a standard soft article?

1, the title must be attractive, because in the internet age, whether it is video or text, the title is always the key, that is, what visitors see at first sight.

2, let visitors agree with your products, your personal, your point of view.

3. Establish persuasiveness. The so-called persuasiveness is actually an authoritative expression of products or a description of deep needs, such as writing fingerprint locks. In fact, we may write that someone has been stolen and then lead to locks and security guards. The authoritative statement can be the manufacturing mechanism, anti-theft performance and so on of this lock.

4. Give customers a reason to buy quickly. Everyone has the habit of procrastination, especially for things that are easily available. In this link, we must learn how to create a sense of urgency for our customers. For example, if you lock this thing, you have to change it today, you have to buy it, think about it, and complete this step. You are not far from your so-called good article. Of course, there are many ways to create a sense of urgency, such as limited-time discount, such as limiting sales every day and so on. Often in this link, you can add a fission link to a good soft text. For example, forward the screenshot of this article, and contact customer service to deduct 200 yuan. Don't underestimate this deduction of 200, because most people are ordinary office workers, and 200 can be a day's or even two days' salary.

Of course, to really do a good job in soft writing requires constant polishing and cultivation, understanding various skills in mistakes and successes, and finally practicing an invincible soft writing realm.