Mingdian Industrial Park, Qingtian Xiang Qiao Industrial Zone, where the headquarters of the Group is located, was built with the company's investment of 1 100 million yuan, and the land acquisition was 100 mu. At present, it has 12 advanced production lines, with an annual output of 8 million pairs of women's shoes. In 2008, the company introduced ISO900 1 international quality management system and ISO 1400 1 environmental management system, fully implemented the brand strategy, developed in harmony with the environment, and created CI (corporate image) and CS (customer satisfaction) projects of the company, closely linking market occupation, brand image promotion and brand name creation, and constantly building.
Making famous brands a household name is the unremitting goal of famous brands. To this end, the company fully implements the brand strategy and invests heavily in brand image building every year. First, more than 60 general agents and more than 3,000 specialty stores have been established, and the marketing network is spread all over the country. The second is to advertise in CCTV and other major media to make famous brands deeply rooted in people's hearts. Thirdly, Mei Ting, a movie star, was hired as the image spokesperson, and with her noble and elegant temperament, she comprehensively interpreted the quality of the classic women's shoes as "a classic of famous artists and a model of celebrities". The fourth is to establish image counters in major supermarkets and brand image stores in densely populated towns.
Focusing on the long-term, the company pays attention to the construction of corporate culture, fully realizes the importance of the development of corporate management team, the improvement of management level and the learning of employees, and invests huge sums of money to build a learning team and train practical talents step by step. From civilized language to learning disciples' rules, from the unified morning meeting to the training of all staff, this is a shaping of corporate culture and a practical operation of corporate culture.
Since the establishment of the group, the company has paid attention to the development of corporate philosophy. Through standardized business operation, we have formed a set of corporate culture ideas with the slogan of "following famous classics, being loyal to the organization, being of one heart and one mind, and creating brilliance again" and the mission of "realizing self-worth, revitalizing national industries and working hard for the prosperity of the motherland".
Through many years' efforts, Mingdian has become the leader of women's shoes industry in China, and has been rated as "outstanding enterprise with scientific and technological progress", "provincial safety and civilized unit" and "AAA enterprise with credit rating" by relevant government departments for many times. It has successively won the honorary titles of "Top Ten Most Growing Brands of Wenzhou Shoes and Clothing", "Top Ten Leading Brands of Wenzhou Women's Shoes", "Wenzhou Famous Brand", "Lishui Famous Brand", "Zhejiang Famous Brand", "China Well-known Trademark", "Wenzhou Repaying Social Advanced Unit" and "Zhejiang Enterprise with Harmonious Labor Relations". Mr. Zhao, the chairman of the board, was also named as "China Excellent Private Entrepreneur" and a member of Wenzhou City.
Celebrities with lofty sentiments have created miraculous history, but they have not stopped there. We are drawing the future development path: speeding up the listing process and building the company into an excellent listed enterprise with "excellent brand, excellent market and excellent management".
It is a celebrity's ideal to build a celebrity brand into a leading domestic brand and an internationally renowned brand.
It is the ultimate dream of famous family members to build famous classics into the pride of national enterprises and become a century-old enterprise;
Looking forward to the future, celebrities who pursue Excellence will do better. We will warmly welcome you to approach the famous works, understand the famous works and join hands with you to create a brilliant tomorrow.