1, training enterprise product knowledge. Sales staff must be familiar with the performance characteristics of enterprise products. However, it is not enough to master the product knowledge of this enterprise. When doing training, we should also emphasize that sales staff should master the characteristics and performance of similar products in the same industry.

2. Cultivate professional image and etiquette. "If you are rude, you will not stand." A person's image represents the image of the company. Therefore, when training sales staff, we must pay attention to the key points of our image. Wear formal clothes to work, be energetic and speak politely. A calm and steady style is welcome.

3. Training sales staff should have a positive attitude. We should guide them out of the current sales dilemma. You can try to talk with them deeply, understand the reasons for their current sales difficulties, put forward your own suggestions, interact with them all the time, and guide and control the mentality of sales staff. A positive attitude will lead to positive actions, and positive actions will have positive results.

We can take joe girard as an example. As the most successful salesman in the world, joe girard has always had a positive attitude, and through unremitting efforts, his sales career has reached the peak. We should let the sales staff understand that sales is a process of continuous accumulation. In the actual training course, sales staff must participate.