At present, lip-synching, performing jokes, music and dancing are already Tik Tok's strengths. In addition, tourism, food, fashion, sports, games and other content are more abundant content that Tik Tok platform hopes to emerge.
In fact, there are two ways for beauty shops to produce content. One is that stores make content on Tik Tok, and the other is that customers make content on Tik Tok. So, what kind of video content can Ye Mei stores make? What content will the target audience like?
It is the easiest to operate. The easiest thing to make in a beauty shop is to record some videos that can show the professional skills of the technicians in the shop, such as the process of customers cutting and dyeing their hair in the shop, or to take a multi-stage shooting method to show the skills of hair stylists through simple and real pictures. This also applies to the personal IP of technicians.
Customers in Ye Mei stores are not only interested in store services, but also interested in some dry goods tutorials. For example, the target customers of beauty shops usually pay great attention to the dry goods of skin care and beauty, and the beauticians in the shops had better record videos orally in the scene.
Because there will be more female customers in beauty shops, in addition to skin care and beauty, you can also share some popular guides, hair care, healthy eating and so on. Of course, you need to cooperate with your beauty shop. You can also record some interesting talent videos. Occasionally, some dances and pop songs will be popular in Tik Tok. You can challenge or imitate them, or you can try to get together in Tik Tok.
In addition, it is also a good way for stores to let customers actively produce content on Tik Tok. In the store decoration, you can set up a photo or video point to attract customers to punch in and send a circle, or recommend it to friends. You can also set up some games to have interesting interaction with customers. Of course, you can get some discounts or give away some service products.