Who did the audience see first in the live broadcast room? Anchor, of course. The anchor is the core figure, especially the account holder's account is very strong. For example, as long as VIA, Li Jiaqi, Lao Luo and other head anchors are in the live broadcast room, their popularity will soar.
The anchor is equivalent to the host, who is familiar with and introduces the advantages of the product, controls the rhythm of the venue, interactive questions and answers from fans, introduces activities, and tests the product (tasting, trying on and trying out). , but also need to master certain sales skills, such as: dare to force orders, will force orders.
2. Second broadcast
The sub-broadcast work is mainly to assist the live broadcast of the anchor and help the anchor to do field control. For example, when the anchor doesn't know what to talk about, he can help strike up a conversation and create an atmosphere. For example, he stressed that there are only X pieces left, and if you don't buy them, they will be gone.
A distributor can also be the owner of an enterprise (brand). In a common special session, business leaders are usually invited to cooperate in the live broadcast room to explain the professional knowledge of some products and broadcast live with the anchor.
3. Assistant
The assistant is responsible for all kinds of trivial matters in the live broadcast room, such as delivering the goods to be sold next, preparing the props needed in the live broadcast process, discount cards, manuscripts, tipping the anchor, etc. Many times, it is also the role of a vice-broadcaster. A small live broadcast room can be completed without an assistant.
4. Selection of products
Product selection is mainly responsible for product screening, such as what is easy to sell and what is easy to explode, product research and price comparison of the whole network, and product information collection. Help the anchor check the quality of goods, predict the heat, and select goods that can impress consumers. This position requires strong professional knowledge, similar to the purchasing post in traditional industries. People around this job may envy you, want to eat, wear and play. For example, we make food. Taste more than a dozen products every day, and sometimes check them in real time. Actually, I'm very tired ~
5. Investment promotion
If it is a talent, investment promotion is mainly responsible for docking the supply chain, contacting merchants for cooperation, and trying to get high-quality and high-commission goods according to the categories and products selected by the product selection team. For example, follow up the specific implementation affairs such as samples, gift progress, preferential forms, preferential links and commodity inventory. At the same time, control product quality (fake and shoddy products) and establish a high-quality supply chain.
If you are a big anchor, many businesses will actively seek cooperation and have greater bargaining power. You only need to be responsible for screening products and controlling quality.
If you are a small anchor, you need to find ways to contact merchants through multiple channels, promote your team, broadcast cases (data), and establish brand cooperation.
If it is the business side (supply chain), the investment promotion is mainly responsible for docking people and promoting various matters of live broadcast. If it is a big brand with well-known products and good quality control, it only needs to join the selected alliance and set a certain commission ratio. Many people are willing to take the initiative to help you get the goods.
6. Live broadcast operation
The live broadcast operation plays an important role, which is equivalent to the director's role in filming. Mainly responsible for the operation of the whole live broadcast, including live broadcast game design (activity planning, profit point, marketing point, spike and so on. ), product mix sales, live broadcast commodity distribution, live broadcast process and script, anchor problem adjustment, live broadcast field control (blocking keywords, authorized administrator arrangement, water army, etc. ), advertisements, and live re-recording after downloading. It is a co-ordination work, and it can be said that it is the person in charge of the live broadcast room.
7. Central control operation
What is central control operation? Everyone knows that a large number of people should be in this background. The website is:/,and there are two entrances: the talent side and the merchant side.
When logging in, you can control the live broadcast through the platform, such as: live broadcast commodity management (shelves, shelves, inventory adjustment), adding commodity explanations, price changes, viewing real-time data in the live broadcast room, setting coupons, transaction details, order details and other operations. Generally, only large-scale and large-scale live broadcast rooms need this position, and small and medium-sized live broadcast rooms are all live broadcast operations.
8. Storage operation
If you have your own small shop with a lot of goods, you need someone to be responsible for the operation of the small shop. If there are not many commodities, it can be done through live broadcast operation and central control operation.
9. Content manipulation
Content operation is mainly responsible for the operation of live account, such as daily content update of account, live preheating video push, live room slicing video, etc. The purpose is account operation, fan operation, data analysis, and drainage to the live broadcast room through short videos.
10, director
The director is mainly responsible for account content positioning, content tonality, script writing, script planning, conceiving stories that meet the audience's requirements, content triggering, line design that meets the character's personality and so on.
1 1, shooting
Shooting is mainly responsible for the whole process of lens splitting, light distribution and control shooting according to the script design, as well as daily commodity picture shooting.
12, editing
Shooting clips are mainly responsible for making short videos of accounts. After the video shooting is completed, according to the requirements of the script, the short video content is edited and special effects are added.
13, design
Design is mainly responsible for the production of the main and detailed drawings of goods, as well as the design of publicity posters and activity posters. (If the budget is sufficient, you can recruit another copy to refine the product selling point and activity copy. )
14, data manipulation
Data operation is mainly responsible for commercial advertisements (DOU+, Feed stream, Huge Thousand Rivers), also known as "pitchers". Analyze the live broadcast data statistics of each live broadcast, and give suggestions to optimize the live broadcast room according to the data. Generally, only large-scale and large-scale live broadcast rooms need this position, and small and medium-sized live broadcast rooms are all live broadcast operations.
15, directing and broadcasting
The director is mainly responsible for debugging the equipment in the live broadcast room before the live broadcast. He needs to be familiar with the live broadcast process, the arrangement of cameras and lights, and the scheduling of all seats on the scene (the director will give a close-up). During the live broadcast, he will guarantee the video signal picture, monitor the status of the broadcast equipment, and organize emergency when there is an emergency in the live broadcast to ensure safe broadcast.
16, customer service
Customer service is mainly responsible for the consultation and answer of fans. First, answer questions on the public screen of the live broadcast room, enliven the atmosphere of the live broadcast room, and guide fans to pay attention to and place orders. The second is to shake the backstage of the store (or other e-commerce) and deal with various pre-sales and after-sales problems.
The above position is a relatively complete and large-scale live broadcast team structure, which is suitable for big anchors and big businesses to broadcast live by themselves. For example, the GMV of a single live broadcast exceeds 654.38+0 million. If small anchors and small and medium-sized businesses broadcast live by themselves, they don't need so much work in the early stage, and they will recruit what they lack in the later stage.