Hard work does not necessarily lead to a good article, not just because of talent. In fact, most of the writing does not need the author to compete for talents, but only needs constant training, appropriate mentality, innovative topic selection and basic expression ability. A mediocre author can also write a good article.
Additional training
1. Set up your own writing material library.
2. Willing to "waste time" on writing. There is no shortcut to writing, only "persistence". Keep writing articles every day.
3. By default, first try to describe your writing theme from all angles. That is, write different situations from different angles and different emphases.
Copywriting is written by thinking, not by words. Thinking training focuses on putting forward new views on traditional thinking.
Inductive training
1. Copywriting is a saint. Need to understand marketing, brand, media, psychology, history and culture, regional environment and so on. It depends on our reading and a lot of training.
2. Inductive summary is not a simple collection. Instead, the collected items are disassembled and analyzed, and the frame structure of the items is disassembled.
The main points of disassembly include: the purpose of copywriting, the division of structure, what are the themes of each part, how to construct the transformation path, and how to write the beginning and end.
The most important thing is: you must find a way to know what your writing problem is! You'd better find an experienced person to check it for you.