1, technical guidance. In order to improve the quality of mango, Tianyang County invited many famous mango experts from Thailand, Australia, Beijing Agricultural University, Huazhong Agricultural University, Guangxi University, Guangxi Academy of Agricultural Sciences and other countries to give lectures and guidance, and comprehensively trained fruit farmers through lectures, audio-visual education and printing materials. And teach technology to farmers. Tianyang County * * * held the mango low improvement technology training course 180, with120,000 person-times, and distributed120,000 technical materials. 90% fruit farmers have mastered grafting and other technologies. The experts of the technical expert group also insisted on long-term in-depth guidance in rural areas and orchards to provide technical services for the masses.

2. Brand size. In order to protect the brand, Tianyang County also registered the trademark "Tian Yang Xiangmang". With the injection of scientific and technological content, "Xitianyang County is rich in mangoes. At present, the planting area of the county is 1.3 million mu, with an annual output of more than 30,000 tons. 1995 1.995, which was named as the first "hometown of mangoes in China" by China Specialty Organizing Committee. The annual output is more than 50,000 tons, which are exported to Wuhan, Beijing, Shenyang, Russia, Southeast Asia and other domestic and foreign cities. With the use of registered trademarks, "Tianyang Xiangmang" ranks among the brand mangoes, selling well in more than 65,438+000 large and medium-sized cities in China, and exported to Hong Kong and Southeast Asian markets. The market price rose, and "Tianyang Xiangmang" was sold to 1 1.5 yuan per kilogram.

As early as 1996, Tian Yang was designated as the production base of Xiangmang in Tian Yang by the Ministry of Agriculture of China. However, due to the lack of trademark registration, some unscrupulous traders flooded the market with similar varieties, such as Gui Xiang Mang and Taimang, pretending to be Tian Yang Xiangmang, deceiving consumers, seriously affecting Xiangmang's reputation in Tian Yang, and the price and sales volume of products kept falling. In 2002, after the certification trademark "Tianyang Xiangmang" was approved for registration, its brand effect immediately appeared. In 2003, the sales volume of Tianyang Xiangmang was more than 1999 180 tons. Products sell well in Guangzhou, Wuhan and other large and medium-sized cities and Hong Kong and Macao, and are exported to Singapore, Russia and other countries.