How should a brand designer plan his career?
Product design career planning book 1. Self-assessment 1. Career interests: product modeling design, hope to engage in product design and modeling work in the future. 2. Personal characteristics: I am an extroverted girl who loves creation and breakthrough, has great enthusiasm for new things, and loves product modeling design very much. 3. Professional values: individuals will not look for jobs just after graduation. First, I will find what I like. Second, you must be able to learn professional knowledge. Of course, the reality is very skinny, and we will make the right choice according to the reality. Advantages and disadvantages: excellent: bold innovation, high enthusiasm for life, poor: poor knowledge of English and computer design software. Careless, not rigorous. 5. Summary: I have an idea. But there is a lack of real talent and learning. Too impetuous and careless. We must constantly improve our basic quality and find a job that suits us. Life and work must be well coordinated. 2. Environmental analysis 1. School environment: As far as product modeling design is concerned, the school's teaching equipment and teachers are relatively complete. This is my advantage, and the school library is also a very favorable resource. What I value most is the studio opened by professional teachers. It will give us an internship opportunity, which is commendable. 2. The family environment is in the countryside, with a sister and a father. There are no great conditions for me to invest, and I can't go through the back door. But fortunately, they all love me and support my choice. 3. Social environment product modeling design is a major closely related to life, and it is everywhere. Therefore, the employment prospects are still great, and the society has a great demand for people in this field. 3. Occupation segmentation goal1.2014-2016 Education knowledge: get a diploma, pass CET-4 and CET-6, get a second-class computer certificate, get a product stylist certificate, get familiar with various drawing software (such as cad), and prepare for future work. Personal development: getting along well with classmates and teachers and having good interpersonal relationships are also great wealth for future career, and regular participation in physical exercise is also a necessary condition for work. Participate in various school activities to improve their practical ability. Try to get internship opportunities for professional teachers. After 2.20 16, I entered the company for internship and accumulated experience. Make products with their own style. A journey of a thousand miles with short-term goals begins with a single step. Don't fail, don't be afraid of suffering, learn professional knowledge. 4. Three-year preparation for freshman year: participate in club activities as much as possible, increase your knowledge and improve your ability. Sophomore: English passed the basic ability test. Junior year: internship, ready to upgrade to product design career planning book. When I was two hours old, I wanted to grow up and live the life I expected one day. I realized that life is not a fairy tale and happiness depends on myself. Life is the most precious thing for people. Life is only once for everyone. How should a person spend his life? Many people have asked themselves this question: "How should the road of life go?" Of course, I am no exception. I remember a philosopher saying, "Take every step, this is your life." Yes, the road of life is very long, because that is the interpretation of your life meaning; The road of life is short, because every day you live is your life. Everyone is designing their own life and realizing their dreams. Flowers bloom and fall, and spring returns to the earth. I have reached the boundary of the 20-year-old ring on the wheel of time. I have stopped to wait and see, electronics and networks are overwhelming, knowledge and information are developing rapidly, the wave of science and technology is endless, the competition for talents is becoming increasingly fierce, and all kinds of people are competing to appear. I can't help sighing that the world is changing so fast. How should I play a role in a society where opportunities and challenges are coming one after another in the future? What will I look like in the future? First, self-exploration In the eyes of my parents, I have been an obedient and sensible child since I was a child; In the eyes of teachers, I am a self-motivated student who loves to learn; In the eyes of my classmates, I am also very humorous and popular. Through the evaluation report of college students' career planning system in Jiangsu Province, I have a comprehensive and multi-angle understanding of myself. I have a more comprehensive and scientific understanding of my personality tendency, hobbies, value pursuit, skill emphasis and learning style. 1, personality analysis I am a person with type B blood, my parents gave me innate temperament, and the acquired environment made me a public relations type. The following is my personality exploration report: I think nothing in the world is impossible, which is in line with my cheerful personality. I advocate harmony and goodwill, and have diverse emotions; Warm, friendly and considerate are my pronouns. In my study and life, I need others' affirmation, and I am willing to praise and help others. I like to avoid conflicts and care more about maintaining interpersonal relationships. I am willing to spend a lot of time making all kinds of friends. My weakness is that I like to judge things with emotion. As long as I am interested, I will do anything. At the beginning of things or at the stage of new changes, I usually devote myself wholeheartedly, but it is difficult to continue to devote myself to the more routine or boring parts. This is also the reason why I often can't finish what I started! 2. Learning Style Through the evaluation of talents' quality, I got four scores, which point to action, reflection, theory and practice respectively, as shown in the following table: the score level describes action 9.4A, very strong preference reflection 6C, medium preference theory 1.5E, very low preference practice 4C and medium preference 3. The results of professional interest evaluation show that my top three professional interests are art (9.8 points) and exhibition (0.8 points). I like to deal with all kinds of ideas, like art and creative work, especially like to engage in imaginative activities and pay attention to inner feelings and fun. Because of my personality, I tend to take subtle feelings about people and things at work. At work, I often have insight into everyone's emotions. My personal activities tend to be emotional and easily dominated by emotions; I often treat my work in an idealized way and get excited easily. Activities have great inertia; I prefer creative work to rules. 4. Professional ability In my report on the exploration of study style, the action-oriented score is 9.4, which has a very strong preference, while the theoretical score 1.5 is a very low preference. In real life, so do I. I have good imagination and creativity, and I am suitable for some exciting, dramatic and changeable jobs, such as design, painting and music. Those jobs that require math and reasoning skills are not suitable for me, because I can't accept and absorb a lot of messy data, and I don't like to repeat basically the same exercises over and over again. I have been interested in painting and music since I was a child. I studied Chinese painting when I was a child. In the process of learning Chinese painting, I cultivated my sentiment and cultivated my aesthetic feeling. Now I have received formal art education at school and have a deeper understanding of beauty. It is said that music and painting are inseparable. Indeed, I also have a unique feeling for music. I like classical music and folk music. I also often take part in some activities: the time to participate in competitions and awards, the Nanjing clarinet competition in junior high school, the blackboard competition in senior high school and municipal level, the outstanding members who won the second and third prizes, and the top ten singers competition on the campus of Nantong Textile College, an outstanding student cadre university; Excellent Award in Green Mood Essay Contest of Design Art Department, Best Singing Award in Lyrics Tampering Contest; Department of professional design competition first prize and best style award; Second prize of college students' career design competition; The first prize of the first "Youth Cup" score poem recitation of the College Youth Literature Society; Third-class scholarship in the first semester of the 2006-2007 academic year; In the 2006-2007 school year, advanced individuals got better exercise through these competitions. Win or not, these are the best memories of my life. 5. Professional Values According to the evaluation results, my outstanding professional values are pursuing achievement and advocating independence. The job I hope to get is to be able to see timely work demonstrations and experience possible achievements. Through your own efforts in your work, you get the results you deserve. Advocating independence, I expect to work independently, make independent decisions and show my innovation. The job I want is uncertain, which can give full play to my creativity; I hope to have more freedom in my work and try to use my new ideas. 6. Vocational skills I studied fashion design (fashion pattern direction), and now I am in the freshman stage, laying the foundation for my future. Now I have the ability to make simple clothes, and I can make clothes, such as jeans for men and women, suit pants, casual pants, indoor convenient pants and so on. In terms of work, I am a student cadre, serving as a league secretary in my class, working in the college student union, and also a member of the college student union. These jobs have given me all kinds of exercises, improved my ability and improved my skills. Since graduating from high school, I have also used the winter and summer vacations and weekends to carry out social practice and improve my ability. So far, I have worked as a salesman, a clerk in Suning headquarters and a packer. In social practice, I learned what I couldn't learn in school, and felt the pressure of social competition and the hardship of work. At work, I not only got exercise, but also understood what I need to pay attention to and strengthen in my future study and life. 7. It has been 20 years since I summed up the elements of myself and thought about analyzing the status quo. Now you should cherish time, master solid professional basic knowledge, accumulate various experiences, and constantly pay attention to the trend of the talent market, so as to adapt to the development and changes of society and industry. Healthy, obese, need to lose weight to maintain the external image. The knowledge that the educated people have learned in the university still cannot achieve their career goals, and they need to strengthen their study after graduation. Financial situation: Families with no personal financial resources at present can provide the expenses needed for study. The family situation is harmonious. My family supports my choice. My family is healthy and can take care of themselves. Nantong, a geographically superior place to study, is located at the mouth of the Yangtze River, the hometown of textiles, close to Shanghai, and has developed rapidly in all aspects. My hometown Nanjing is the capital of Jiangsu Province, with rapid economic development and many opportunities. Second, career analysis From the above self-exploration and analysis, we can see that I am more interested in the clothing industry. The following is some information I collected about the clothing industry. 1, overall situation of garment industry, China garment industry is the biggest beneficiary after China's entry into WTO. As a sunrise industry in China, garment industry is called "an industry that will never decline", and its information management, as the trend of enterprise management reform in the future, has a very attractive development prospect. Compared with other industries, the clothing industry has low investment threshold, does not need too much professional technology, and the market risk is relatively small. Today, with a population of one billion and 900 million businessmen, opening a clothing store is the first choice of many entrepreneurs, and doing small business in a down-to-earth manner is also the only way for most successful businessmen. Due to the influence of globalization, the lifestyle of consumers has changed greatly, and the personalization, diversification and differentiation of clothing are also accelerating. 2. Employment Situation In today's grim employment situation, the employment situation of textile and garment graduates is relatively optimistic, especially in coastal areas with relatively developed textile industries such as Jiangsu, Zhejiang and Guangdong. In addition, the number of jobs that textile graduates can choose has increased compared with previous years. Among many textile and clothing majors, enterprises have the greatest demand for clothing and fashion designers, which is also the most insufficient talent in the market. The demand for talents in different regions is not exactly the same: textile and garment enterprises in Shanghai need management talents most, Jiangsu needs technical talents most and Zhejiang needs product design talents most. 3. School and Specialty Nantong Textile Vocational and Technical College is located in Nantong City, which is known as the Pearl of the River and the First City in Modern China. It has a long history and profound cultural heritage. It enjoys a high status and a good reputation in the national textile schools and higher vocational colleges in Jiangsu Province. Fashion design (clothing pattern direction) is a characteristic specialty construction project in Jiangsu province, and Jiangsu vocational qualification certificate is a pilot specialty connected with academic certificate. Cultivate high-skilled talents who have the technical abilities of production management, enterprise CI design and marketing, garment process programming, garment ordering, order taking and garment punching and pushing, and can use garment CAD system to carry out garment design, stamping, grading, layout and production management. 4. Tao Zaining, the industry benchmark, few people don't know "Tao". This is not only a name, but also a brand. Nanjing Tao Fashion Design Industry Co., Ltd. was founded by Ms. Tao, who won many awards in national and provincial fashion design competitions. "Tao" brand clothing is committed to the research and innovation of China clothing, implementing brand strategy and taking the brand road. Tao and less than 20 employees started their own business with ten sewing machines, one sewing machine and one ironing machine. After ten years' struggle, Nanjing Tao Garment Design Industry Co., Ltd. has developed into a modern garment enterprise integrating design, production and sales. Now, Tao Company launches more than ten new products every month, covering large and medium-sized cities in China, Japan, the United States, Britain and France. Recently, Tao also cooperated with Nanjing Brocade Factory to develop the application of ancient brocade in clothing. 5. Career summary Whether it is engaged in clothing design or clothing board production. My household registration is in Nanjing, and studying in Nantong, a textile town, has given me new opportunities in clothing. Of course, not only Nanjing and Nantong are the places where you choose to work after graduation, but Shanghai, southern Jiangsu, Zhejiang and Guangzhou can also be considered. The harmony and warmth of my family also gave me a better humanistic environment to engage in my ideal job. But there will be a large number of college students in the future, and the employment pressure will be even greater. Now, we still need to lay a solid foundation in professional knowledge to face the challenges in the future. Third, career orientation According to the evaluation results, I am suitable for the following occupations: art and music teachers; Fashion designer; Interior designer; Marketing manager; The artistic direction combines self-analysis, career analysis and my personal preference. I hope to be engaged in fashion design or fashion plate making in the future. Fashion designers need to be able to design clothes and accessories that guide fashion trends, and may develop color lines and various materials. Fashion designers may develop into assistant technical designers, designers of sample companies, or managers in sales and business fields. I further narrow my career scope according to my actual situation, hoping that I can become a senior fashion graphic designer who can design. I hope I can achieve something in board making. Maybe in the future, I will work as a board maker in a clothing company, or I may work in a model company. But anyway, this is my favorite industry, and I believe I can do it well. 1, occupation introduction (1) Garment board maker At present, garment enterprises have specially hired "board makers" to design garment structures. After understanding the concept of style designers, they changed the style drawing into a "board type" in different ways for cutting cloth. With the improvement of people's quality of life, the aesthetic level of consumers is also gradually improving, and the demand for personalized clothing is also constantly strengthening. In order to meet people's requirements for fashion, personalization and comfort, the board maker must have the ability to provide personalized clothing patterns. In addition, modern plate makers should not only quickly understand the design concept of style designers, but also master the performance and modeling sense of various fabrics, so as to determine the size of plates according to different fabrics; At the same time, the pattern maker should also know the common sense of garment sewing process, so as to determine the seam width of garment, and can fill in the sewing process specification sheet and sewing instructions in detail. In today's fierce competition in the clothing industry, as a garment board producer, if you don't have the above skills, you are likely to be ruthlessly eliminated. The specific requirement of a clothing board maker is 1, and the basic requirements are ① the ability of clothing design, board beating, board pushing, typesetting and production. ② Quality control and quality management ability of garment factory. (3) Have the ability to formulate garment production technology. (4) Have certain clothing operation and analysis ability, and solve clothing defects. 2. Knowledge structure ① Have the basic knowledge of culture and the basic knowledge of socialist market economy, politics and law that are suitable for higher vocational education. (2) Have basic theoretical knowledge of clothing design, production and management. (3) Have basic theoretical knowledge of clothing drawing and clothing production. ④ Basic knowledge of professional foreign languages and garment CAD. 3. Ability structure ① Strong written and oral expression skills. (2) Strong technical ability and scientific and technological development ability. ③ Strong organization and coordination skills, and good at working closely with others. ④ Strong self-study ability and pioneering and innovative ability. 4. Quality structure ① Good ideological and political quality, cultural taste, humanistic quality and scientific quality. (2) Have good technical and professional qualities, can quickly adapt to the front-line requirements of the post, have development potential, and can update their business. (3) foreign language reading and translation skills, foreign language communication and computer skills. Good artistic accomplishment, keen insight, pioneering thinking and strong integration ability. ⑤ Have good psychological quality of being able to adapt to the environment quickly, be competent for front-line work, bear certain setbacks and cooperate harmoniously with colleagues. (2) Fashion designers Fashion designers design clothes and things that can guide the trend. Can develop colors and various materials. Few people start their careers as fashion designers. College graduates with good training in fashion design should start as assistant fashion designers. Fashion designers may develop into; Assistant technical designer, sample company designer, designer and chief designer; Or enter the field of sales and business and become a manager. College degree is not a necessary condition for this industry, but now more and more fashion designers begin to have college degree related to art design. If you are interested in this profession, you need to study design, drama, art, sketch and other related courses. Literature and history courses can often bring unexpected inspiration to fashion designers. As a fashion designer, it is very important to be proficient in the operation of computer graphics software and good communication skills. If you switch to a management position or develop your own designer studio, business and management-related courses are also important. 2. Target Company A. Jiangsu Shuntian Company Jiangsu Shuntian Company is a large textile and garment foreign trade enterprise in China and a leading garment export enterprise in China. Ranked in the top three for more than ten years. B. Nanjing Tao Clothing Design Industry Co., Ltd. was established in 1996, mainly engaged in the design, production and development of "Tao" brand series Hanfu and related clothing, shoes and hats. Now it has developed into a modern clothing enterprise integrating design, production and sales, with a group of senior professional clothing designers and skilled cutting and proofing personnel. Four. Plan Implementation Plan Name Time Span General Goal Sub-objective Plan Content Strategies and Measures Remarks Recent plan (remaining two years of university) When graduating from university in 2007-2009, it will reach the level required by the employer, with English levels of 3.5 and 4, first-class computer certificate, learn professional knowledge well, pay equal attention to theoretical and practical learning of professional knowledge, cultivate professional skills, improve professional quality, and learn professional knowledge through various channels. Improving professional quality is the most important goal during college. Medium-term plan (five years after graduation) 2009-2065 438+04 five years to adapt to the working environment, explore in the enterprise, understand the industry, accumulate experience and professional knowledge, and get on well with colleagues. I need to further improve my ability in the workplace, strive for promotion, seriously study the methods and skills at work, establish a harmonious and good interpersonal network, find out my own shortcomings, sum up my own shortcomings, and expand my knowledge level. This is my first five years in the workplace, and I have a long-term plan (ten years or more after graduation) to face the difficulties. After 20 14, I have some work experience, gain a foothold in the industry and become an expert. Accumulate funds to establish their own enterprises; After some training, the occupation is stable; After the age of 40, I have my own clothing enterprise, which is committed to the design and development of clothing; The work center began to develop towards management; After retirement, I hope to transfer my career to someone I trust. Always full of enthusiasm for work, have a unique vision, grasp the market trend, and learn more about management; This period will usher in the peak of my career and draw a satisfactory full stop for my career. 5. Evaluation and adjustment In my career, I will constantly adjust my plan according to the market trend and my own characteristics, and always urge myself to work hard for the goal. Before I graduate from college, I will study my professional knowledge hard and improve my skills through social practice and other ways. If all goes well, then I will carry out my plan and engage in garment board making and garment design. Because of my personality and some external factors, when I am tired of my current industry or can't push my career forward, I will change my target strategy and engage in clothing documentary, clothing trade or clothing management. If there is anything that needs to be changed in the implementation process, I will carefully analyze it and make corresponding changes according to the specific situation. Under the influence of health, family, economic situation, opportunities and external conditions, I will formulate corresponding measures according to specific conditions. Under normal circumstances, I will make an annual assessment plan regularly. In case of special circumstances, I will evaluate and make corresponding adjustments at any time. Based on the principle of seeking truth from facts, make an objective and scientific comprehensive analysis. In the work, we should strive to "foster strengths and avoid weaknesses", fight against our bad habits, and strive to make ourselves more perfect and live a more fulfilling life. Conclusion The plan has been made, but it is more important to implement it and achieve some results in the next step. University is beautiful and life is beautiful, but there will be thorns and bumps along the way. The stormy road is not terrible, only I have a firm heart, and I believe I will overcome all difficulties.