Makeup work plan 1

I have been engaged in cosmetics sales for many years and have been paying attention to the sales trend of cosmetics in my work. With the improvement of people's living standards and material conditions, the requirements for quality of life are also higher. For this reason, I made a 20xx cosmetics sales work plan, which only represents my personal advanced views on the current cosmetics sales model.

First of all, I will do some statistics before making the 20xx work plan. At present, among nearly 4,000 cosmetic enterprises in China, only about 15% take the mainstream sales route, commonly known as "terminal" or "daily chemical line", and more enterprises adopt channels and channels such as circulation (including deep distribution), counters (including in-store stores), brand stores, professional (beauty salons) lines, and branding for large department stores or retail groups. In addition to department stores, supermarkets, franchise stores and other formats, many new formats of cosmetics sales have also been revived, expanded and prospered. At present, various forms such as factory direct sales, online shopping, TV shopping, mail order, automatic kiosks and pharmacies have mushroomed. Although there are historical reasons for enterprises to choose sales channels, in today's increasingly severe channel crisis, it is no longer the calm of the wise, but the task that enterprises must face, and channel reform is imminent.

Generally speaking, TV shopping refers to the shopless commodity sales mode in which consumers know about commodity information through TV, Internet, catalogue and other related media, place orders through telephone and Internet, and the goods are distributed by professional logistics companies. Because there is no middleman,

TV shopping can provide consumers with more affordable goods.

Modern TV shopping (also called family shopping) focuses on broadcasting TV shopping channels, which is different from traditional TV direct selling. It is a new way of commodity sales and a brand-new retail sales channel and platform. According to the process of TV shopping, it can be divided into four major links, namely product selection, program production, call center and logistics distribution. Modern TV shopping programs are produced in the way of "teaching to buy and not selling", based on consumer demand, combining purchase with education, and broadcasting methods are live broadcast and recording.

The shopping channel operated by TV stations is a platform for product sales and an "air supermarket" without shops. The goods sold are also necessities in daily life, such as digital products, cosmetics, household items and so on. The TV shopping channel has been loved by consumers since it was launched, because of its wide variety of products, popularity close to life, preferential factory direct price, good reputation and guaranteed quality. The development of TV shopping channel has also made gratifying achievements in the past two years.

Since the birth of shopping channel, cosmetics and other products have been promoted as main commodities, and modern TV shopping has become a new way of cosmetics sales.

Shopping at home is becoming fashionable. With the rapid development of economy, modern family life is also changing. Trivial life, busy work and crowded traffic often make shopping less interesting. But perhaps everyone has noticed that family shopping is quietly changing such helplessness.

According to a consumer survey conducted by tns, a world-class market research company, among all TV home shopping brands, Shanghai consumers have the highest brand awareness of Oriental cj home TV shopping, especially young female consumers aged 25-34. In Taiwan Province Province, where the TV shopping channel started earlier, consumers may not spend 30 yuan to go to the supermarket in 40 yuan to buy cheap shampoo, but would rather spend 50 yuan on TV shopping. Although the price of the product is several times higher, the quality and safety of the product have dispelled customers' doubts. On the premise of reliable quality and perfect market system, consumers in Taiwan Province prefer TV shopping.

In South Korea, where TV shopping is more mature, it has become a consumption habit and fashion for consumers to buy cosmetics through shopping channels.

It is reported that the loess beauty soap launched by Zhentuyuan, a loess cosmetics company run by Korean middle-aged actor Kim Young-ai, earned 654.38+07 billion won in less than two hours on TV shopping TV.

On June 22nd, Zhentuyuan earned 900 million won in cosmetics products launched by cj TV Shopping in South Korea. On the 29th, after two hours of special programs broadcast on gstv shopping TV, 26,500 copies were sold at once, and the income reached 654.38+07 billion won. In this way, I earned 2.6 billion won in the two-week program.

In the shopping program broadcast on the 29th, many viewers wanted to order Huang Tu cosmetics from the beginning, and the phone kept ringing. After that, more and more customers called, so that they had to interrupt the order halfway.

Because of its convenience and guaranteed quality, shopping at home will increasingly become the consumption mode of consumers' choice in the future, and TV shopping will also become a new channel for cosmetics sales.

Variety and low price.

TV shopping programs are mainly aimed at housewives. There are all kinds of goods to be promoted through TV sales. From underwear to leather shoes, from toys to furniture, from beauty products to digital home appliances, all kinds of goods are available. Based on the principle of "not selling much, things must be good", it provides a good platform for cosmetics sales for white-collar women aged 25-45.

Some insiders predict that in the next few years, there will be 3000 kinds of goods in domestic TV shopping. Apart from cosmetics and household necessities, everything from houses and cars to travel vouchers may appear on TV. Usually, the goods provided in TV shopping programs are cheaper than those sold in the market, because it does not need special shops and fixed sales staff, and naturally it can provide lower prices with less cost.

Because cosmetics are suitable for TV shopping and sales, all TV shopping channels launched in China have set up beauty columns, and the number of cosmetics is maintained at dozens to hundreds. Prices are usually cheaper than traditional channels, and sales are also ideal through live TV shopping. Among the goods purchased through TV shopping, cosmetics account for the largest proportion, accounting for 30%, followed by daily necessities, fitness equipment, electronic products, food and jewelry.

Detailed introduction, functional image

In fact, TV shopping is a hypermarket, and TV can be called a shelf. Tv shopping releases commodity information through TV and delivers it to your door by phone. Toll-free telephone is a bridge between buyers and merchants, which has a unique marketing style. Every time, the host will invite the representatives of the manufacturers of the products to do the program together, and introduce each product to consumers in detail from all angles, and the improvisation of the live models will also be interspersed. The whole program will make people shine. If the audience doesn't see it for some reason, they can also search for programs on the website, watch them online, and have free product consultation calls. In the traditional cosmetics terminal counter, it is impossible for a promoter to spend half an hour demonstrating and explaining to each customer, but TV shopping programs can do it. Nowadays, "TV direct selling" with few varieties and high price has become history. Home TV shopping began to guide the new shopping concept of low price, good quality, complete variety and convenient operation.

Good service, convenience and worry-free

Nowadays, consumers who are difficult to go out shopping for various reasons often solve their shopping needs through TV shopping. TV shopping caters to the fast-paced lifestyle of modern people. There is a class of consumers in society who are unwilling to spend a lot of time and energy shopping when shopping. Therefore, this kind of operation mode of "TV promotion, telephone ordering and clerk delivery" has been welcomed by these people. As long as the consumer calls, someone will deliver the products you ordered to your door, which greatly improves the work efficiency. Because TV shopping shortens the intermediate link between production and sales, the product cost is lower and the profit space is larger, this model is also very popular among merchants.

Young white-collar consumers generally agree with this form of TV sales, thinking that it saves time and the price is acceptable. In particular, through TV explanations and demonstrations, the functions and characteristics of goods are clearly explained, so that consumers are willing to buy some "goods that may just be left behind when they go to the store" through TV sales.

From the simple TV direct selling at the beginning to the concept of family shopping now, TV shopping programs have abandoned the original didactic mode, adopted some life-oriented scenes, and added interactive participation links, so that TV shopping has also brought entertainment flavor.

Due to the unique media propaganda and intuitive and credible characteristics of TV shopping, many products increasingly use TV shopping as their new sales publishing platform. TV shopping can not only sell products, but also advertise businesses through TV platforms. Although shopping channels can play the role of advertising, the core feature of TV shopping channels is not their media characteristics, but their existence as channel providers. In the United States, Japan, South Korea and other countries, TV shopping is an important channel for consumers to buy goods. Experts believe that with the accelerated pace of modern life, TV shopping will set off the third shopping wave after department stores and hypermarkets. More and more cosmetics manufacturers began to operate TV shopping channels as one of the channel combination boxing. It can be said that modern TV shopping is a new way of cosmetics sales.

Makeup work plan 2

I am an ordinary employee in the sales department of a company. When I first arrived in real estate, I was not very proficient in real estate and unfamiliar with the new environment and new things. With the help of company leaders, I quickly learned about the nature of the company and the real estate market. As a member of the sales department, I feel a great responsibility. As the facade and window of an enterprise, a person's words and deeds also represent the image of the enterprise. Therefore, we should improve our own quality and set high standards for ourselves. On the basis of high quality, we should strengthen professional knowledge and skills. In addition, we should have a general understanding of the dynamics of the whole real estate market and be at the forefront of the market. After this period of training, I have become a qualified salesperson and try my best to do my job well.

With the ups and downs of the real estate market, the company set up a joint venture with a company in 20xx to complete the sales work together. During this period, I actively cooperated with the company's employees, and under the guidance of the company's leaders, I completed the formulation of the operating price, and planned to complete the advertising before the Spring Festival, laying the foundation for the sales climax in a certain month. Finally, it ended with a good result of completing the contract amount 10000 yuan in a month. After the baptism of this enterprise, I gained a lot of professional knowledge and improved in all aspects.

In the later period of 20xx, the company cooperated with a company, which was another major change and qualitative leap of the company. This period is mainly aimed at the sale of houses. Previously, the sales department implemented internal subscription and other means to pave the way for creating such a hot scene. In the sales department, I hold two positions: sales office and accountant. Faced with the increase of workload and the systematization and normalization of sales work, the work seems heavy and moderate. At the opening ceremony, I basically have to work overtime every day to finish my work. After more than a month of familiarity and understanding, I immediately entered the role and completed the work skillfully. Due to the huge amount of house payment, I am cautious and serious in the process of collecting money. Now tens of millions of house payments have been collected, and all the accounts complement each other without any mistakes. In addition, in the monthly work summary and weekly meeting in this sales process, I constantly sum up my own work experience, find out the shortcomings in time and improve as soon as possible. In just three months, the sales department cleared all the houses in the second phase and all the remaining houses in the first phase were sold out, which was inseparable from the efforts of me and other sales members.

20xx is a meaningful, valuable and rewarding year. With the efforts of every employee, the company will have new breakthroughs and new atmosphere in the new year, and can occupy a place in the increasingly fierce market competition.

Make-up Work Plan Chapter 3

Time flies, unconsciously came to 20xx. However, I still clearly remember how hard it was for xx products to take root when they first entered the market. The pressure is unprecedented, requiring more labor than before. The development prospect of xx gives me a bigger goal for the future. To do a good job in sales this year, I have three profound experiences:

First, always keep a good attitude.

For example, at work, even if we have little traffic or we have failed to introduce the company's products to several customers in succession, we are easily discouraged and in a bad mood, and always feel that today is too bad. This will distract attention, slow customer response and lack of confidence, which will affect sales. On the other hand, think a little about why continuous recommendation fails, and immediately adjust your mentality, such as taking a few breaths of fresh air outside, and then continue to work hard.

Second, observe words and deeds, vary from person to person, and use different promotion methods for different customers.

For example, student customers prefer the products of famous brand companies with strong advertising trends. So it is difficult for them to accept our recommended products quickly, and we need patience. You can briefly introduce the company's products first, and then tell her why students are prone to acne and blackheads, and what problems need attention. Talking about this makes her think you are more professional. Ask her what her major is again, which can enhance her trust in you. Finally, the company's products were quickly recommended to them, so the success rate was high.

Third, after catching customers, remember not to talk about the company's products blindly

Now there are more brands, more promoters and almost the same promotion language. Therefore, when introducing the company's products, it is easy for customers to think that we just want to sell the company's products, so we can't gain the trust of customers quickly. In fact, customers will only accept the company products you introduced if they trust you and accept you as a person. If the company's products are briefly and pertinently introduced, the topic of the company's products can be introduced into people's topics when customers consider it, such as praising customers or asking customers how they usually care.

20xx makes me look forward to it. I like this job. I hope I will have a happy work in the future and find more happiness in my work!

Make-up Work Plan Chapter 4

Building a distinctive service brand is an effective means to improve the core competitiveness and is a part of xxx. Especially in today's commodity homogenization, customers' purchasing behavior is influenced by the comprehensive strength of commodities with brand, quality, price, service, function and image as the core. Cosmetic chain stores should not only satisfy customers, but also please and impress customers and play the role of word-of-mouth communication. So according to xxx, how to improve customer satisfaction?

According to xxx, the development trend of customer demand is predicted. Predicting the development trend of customer demand can provide reference for the operators of cosmetics chain stores, thus ensuring that cosmetics chain stores can provide satisfactory services to customers now and in the future. According to xxx, the current consumer demand mainly has the following trends.

(1) According to xxx, the pursuit of psychological self-satisfaction is obtained. The economic circles have analyzed the customers' needs and divided their development into three stages:

① At the stage of quantity satisfaction, consumers pursue possession of commodities.

② At the stage of quality satisfaction, consumers pursue high-quality goods.

③ In the stage of emotional satisfaction, consumers pursue the psychological satisfaction brought by owning goods.

At present, the end customers of various industries in China have moved from the stage of quality satisfaction to the stage of emotional satisfaction, and Chinese consumers have begun to pay attention to the psychological value of goods and services. This trend is manifested in China's consumption culture, such as clothing, food, housing, transportation and other fields, and more new concepts such as food culture, tea culture, clothing culture and housing culture are used to understand consumption. The taste of consumption has been upgraded to a higher level, and terminal operators should adapt to this upgrade and provide different quality services for creating various cultures.

(2xxx moves closer to improving the quality and level of consumption. At present, consumers in China have begun to change from the past subsistence consumption to enjoyment consumption, which shows that they are no longer satisfied with the present situation of life, but pursue "eating nutritionally, dressing beautifully and using high-grade".

With the continuous improvement of commodity consumption quality, brand consumption of cosmetics chain stores has become a mass consumption demand, and everything is in line with internationalization. In this regard, on the one hand, all kinds of high-end cosmetics chain consumer goods are increasingly favored by consumers; On the other hand, there is still a broad market for all kinds of products in skin care shops with good quality and low price.

The fifth chapter makeup work plan

Southwest market is an important position for the development of western China, and many large and medium-sized international enterprises have chosen this opportunity to take root in the southwest without hesitation. At the same time, high-paying talents and high-paying bosses are another good sales opportunity for high-end cosmetics, and also an opportunity for internationally renowned cosmetics to display and sell. But whoever wins or loses, for the time being, depends on whose marketing strategy wins and whose sales channels are stable.

Then, as an internationally renowned mask brand, how did skinvitals open the southwest gate, and how did it have a breakthrough position in sales? As a brand, we must first have a clear understanding. In southwest China, the product's popularity is not high, which is a big weakness, and many consumers have not tried to buy it. Therefore, it is very good if there is no good sales channel, good packaging and quality effect, and no perfect sales strategy. Therefore, before the products enter the market, we should first make a concrete analysis of the market, and then make a matching sales strategy according to the product characteristics and the consumer market. Only in this way can we reduce the risk of sales investment and ensure a place.

First of all, as far as consumers are concerned, the southwest market belongs to a humid climate. Consumers should not choose mask products as an important choice in the process of skin care, but should choose consumers who have perfect requirements for their own skin, scientific care and maintenance, and have certain spending power. Then most of these consumers live in first-class cities, important second-class cities and some third-class cities. Therefore, we must formulate strategies and channels for consumer groups.

Secondly, our channel strategy should be formulated for consumer groups. As for the retail network, we must focus on cosmetics specialty stores, shopping malls and beauty salons that have considerable influence on cosmetics in first-tier cities and second-and third-tier cities in southwest China. Because consumers are people who pay attention to lifestyle and fashion, and they also have important choices for purchasing channels, the channels we choose must be brand chain stores with well-known cosmetics sales. It is easy to enhance the purchasing power and influence of products by using channels for promotion. For example, Merlot in Sichuan, Blue Sky Fashion, Scarab in Luzhou, Bright Daily Chemical in Guizhou, Gushi Daily Chemical in Xingyi, Jiajia Beauty Cosmetics in Yunnan and Liyan Daily Chemical must be our main negotiation targets. Because they are our important breakthrough sales points and high-priority customers.

Then for the choice of agents, we must first analyze the agents.

First, he has a certain interest relationship and customer relationship with the above sales network.

Second, it has certain financial strength.

Third, they have a good awareness of brand promotion, because if they want to sell unknown mask products to the southwest, they must invest some energy in product promotion.

Four, there must be a certain sales team and training and education team. Because the sales of skinvitals must carry out systematic sales training and product promotion education for the retailer team.

Five, with good faith business philosophy and long-term business plan. Therefore, choosing a good agent is half the battle, so we must choose the agents carefully.

For the promotion of products, as a mask product unknown in southwest China, I think it is necessary to formulate a good sales strategy in order to obtain good sales in retail terminals, which is divided into five stages:

1. Establishment period of provincial distributors: at this stage, we will focus on developing provincial distributors in Sichuan, Yunnan, Guizhou, Chongqing and Tibet, which will be completed in three to four months. Establish the foundation of the first channel and find the radiation point of the product.

2. Retail channel establishment period: At this stage, we should first guide provincial agents, their sales staff and promotion team, let them know how to communicate and negotiate with retailers, how to persuade retailers to accept products, and take out funds and show their positions to sell mask products. How to sign a contract? Which retailers to develop first, and which retailers to develop later. How to determine the mode of cooperation and so on.

3. Product sales training period: At this stage, we should first guide provincial agents, their sales staff and promotion teams, and let them know how to communicate and negotiate with retailers, how to let retailers sell products, display products, promote products and how to serve consumers. What kind of promotion methods are suitable for what kind of retailers, as well as the functional characteristics and uniqueness of the products.

4. Promotion period of products: this stage is the stage that brings the biggest profit to retailers, and the profit comes from the sales of products. The key is whether we have formulated a reasonable and effective promotion method. Therefore, when promoting an unfamiliar mask product, it is necessary not only to show and try it out, but also to enhance the brand value, because these consumers not only need to buy good quality products, but also need products with brand value. We must face the market and formulate different stages for specific markets. Especially in the summer peak season, choose 1-2 low-priced products for brand penetration. Because low-priced products penetrate the brand influence, high-priced products stimulate the product's characteristic services and functional services, resulting in higher brand charm value.

5. Product terminal display, channel layout period, and strengthening key networks: at this stage, it is necessary to integrate networks. Poor network and poor sales will not only consume manpower, but also affect the brand charm of products, and even have a negative impact on the network. Therefore, it is necessary to analyze the sales situation of each network and carry out effective integration. Establish a sales strategy suitable for retailers. At the same time, find the sales shortcomings of the company and provincial agents and correct them. Check and implement the place where the retail terminal is not implemented. Constantly improve the rectification. Strengthen network quality, improve terminal sales and brand value.