In power marketing service management, the establishment of marketing risk pre-control mechanism can effectively avoid the occurrence of marketing service accidents. Power supply enterprises cover a wide range of customers, which means that each enterprise will face different market and social environments.
With the development of China's national economy and the continuous improvement of people's living standards, the demand for electricity is increasing. The competition in the power market is becoming more and more fierce. The traditional marketing strategy is no longer suitable for the development level of today's society. In order to develop in the fierce competition, power enterprises need to continuously improve the service and management quality of power marketing, establish modern marketing concepts and implement refined power marketing management. Only in this way can we ensure the development of power enterprises, and the marketing strategy of power enterprises is the key factor to determine the income of power enterprises. This paper analyzes the significance of fine management of electric power marketing service, and probes into the problems existing in electric power marketing.
Keywords: refinement; Electric power marketing; Service management; strategic research
Enterprises must attach importance to management if they want to operate well. At present, the management level of China's electric power enterprises is too rough compared with developed countries, which restricts the development of electric power enterprises to some extent. Enterprises should refine management regulations and focus on providing better services to people. Refined management is the key factor to enhance the competitiveness of enterprises. The concept of high-quality enterprise management has gradually taken root in people's hearts. Under the great pressure of power demand and fierce competition, enterprises must deepen reform and optimize enterprise management. Refined management level can improve residents' satisfaction with power enterprises to a certain extent, gain an advantageous position in the fierce competition and realize their own sustainable development.
1 the significance of implementing fine management of power marketing services
The refined management of 1. 1 is beneficial to the expansion of power consumption market.
Collecting electricity charge is an important link for power supply enterprises to improve economic benefits. The traditional manual electricity fee collection method not only consumes a lot of manpower and material resources, but also has extremely low work efficiency. With the development of science and technology, all kinds of automation equipment have been developed. The application of electric energy automatic charging system can minimize the error of electricity charge collection, improve the management quality of the circuit and meet the high requirements of power customers. In addition, the quality of power line maintenance is directly related to the professional and technical level of power supply enterprises. The purpose of establishing power marketing service system is to standardize power marketing behavior and establish the brand image of power supply enterprises. Implementing refined power marketing service management can not only improve the social reputation of power supply enterprises in marketing services, but also expand the consumer market, which is an effective way to effectively improve market competitiveness.
1.2 fine management is beneficial to the establishment of market advantage of power supply enterprises.
Under the new situation of diversified development of market economy, facing the ever-changing market trajectory, power supply enterprises should constantly improve their marketing concepts and actively innovate. Only by introducing refined management into the power marketing service system and winning the market with high-quality service can power supply enterprises gain competitive market advantages. In the dynamic power market, the power marketing service system should also be a dynamic management mechanism. Only by constantly adjusting the marketing strategy with the changes of the market to meet the needs of power customers to the greatest extent can the competitiveness of enterprises in the power market be enhanced.
1.3 refined management is conducive to the harmonious operation of enterprise marketing service system.
Improving economic benefits is the main goal of power supply enterprises, but from a long-term planning point of view, the establishment of a scientific power marketing service management system is mainly to achieve the sustainable development of power supply enterprises. Implementing refined management strategy in electric power marketing can not only improve the competitiveness of power supply enterprises in marketing strategy, but also improve the marketing service management mode and standardize the operation mode of enterprises, and enhance the cooperation ability of power supply enterprises. Only in this way can we achieve a win-win situation or win-win situation. Only by constantly improving the refined management system of marketing service can electric power enterprises ensure the harmonious operation of marketing service system and realize the high-standard production and operation of enterprises.
2 the implementation of refined management must establish a modern marketing concept
Idea is the forerunner, and action is the guarantee. Idea is the basis of ensuring action. In order to realize the refined management of power marketing services, power supply enterprises must adapt to the new situation and establish modern marketing concepts in addition to the power grid foundation and technical support.
2. 1 Establish modern electric power marketing market concept
With the continuous expansion of the power enterprise market, power supply enterprises must establish the central position of the market in production, investment, operation and development, at the same time, they should adapt to the new situation, strengthen the research and forecast of the power market, take the improvement of the management quality of power enterprises as the breakthrough of the power market development with advanced management concepts and working methods, and use scientific marketing concepts and strategies to increase the power marketing efforts and enhance the competitive vitality of enterprises.
2.2 Establish modern power marketing values
Under the model of socialist market economy, electricity is a commodity, and electricity fee is the income of marketing. Therefore, strengthening the management of electricity charges, increasing the sales volume of electric energy and obtaining corresponding funds are the basic principles of marketing management of electric power enterprises. Only by establishing and perfecting the scientific benefit target evaluation system and promoting the smooth realization of this marketing process can the power supply performance and marketing value of power supply enterprises be truly realized.
2.3 Establish the innovative concept of modern power marketing
In the new economic era, economy is the main body of social development, and enterprises are the leaders of economic benefits. Only by establishing the new concept of marketing innovation, strengthening the refined management of operation, innovating the means of electricity fee management and strengthening the expansion of power business can electric power enterprises win in the competition.
3 Under the new situation, electric power enterprises implement refined management of marketing services.
3. 1 Strive to realize the specialization of electric power marketing technology
Power supply enterprises cover a wide range of customers, which means that each enterprise will face different market and social environments. Then, in the process of implementing refined management, adjustments are made according to actual needs. Especially in the process of management concept and mode and marketing service implementation, we should establish modern marketing concept and strive to realize technical and management innovation. In power marketing service management, the most important thing is to promote management innovation through refined management and innovation of marketing technology, so as to enhance the competitiveness of power enterprises in the power market.
3.2 Efforts to achieve the accuracy of power marketing management
Power enterprises belong to high-risk industries, and power marketing management must do everything possible to ensure the safety of users and staff. Efforts should be made to standardize and standardize the operation of electric power marketing services, and to realize the refinement of various professional management, so as to improve the service quality and improve the operational efficiency of enterprises. Power maintenance service is a big issue related to people's livelihood. Providing timely, fast and efficient power maintenance services plays an important role in improving the reputation of power supply enterprises. Therefore, power supply enterprises should improve the means of emergency repair, improve the ability of emergency repair, and nip in the bud.
3.3 Efforts to achieve the power marketing pre-control refinement
In power marketing service management, the establishment of marketing risk pre-control mechanism can effectively avoid the occurrence of marketing service accidents. For the potential hidden dangers and risks in power marketing, we should make predictions and take necessary preventive measures. In the power marketing service, the most important thing is to handle the contradiction between power supply and consumption and establish a good image of the enterprise. Enterprises should establish and maintain a good power supply relationship with customers, strive to achieve high-quality, fast, standardized and sincere power supply marketing services, and constantly improve user satisfaction. Under the new situation, in order to gain an advantage in the competition in the same industry, electric power enterprises should not only improve the basic service facilities by using advanced technology and instrument systems, but also comprehensively standardize, refine and upgrade the marketing business system, workflow and service items, and strive to provide people with better enjoyment. Implementing refined power marketing service is the only way to improve its competitiveness.
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