2. Unified goal and vision: lead the fashion culture trend in China, so as to continuously discover, meet and discover customer needs and create customer value;
3. Unified business model: adopt independent chain or shop-in-shop business model;
4. Unified VI visual identity: unified store name, counter, color and staff service. ;
5. Unified behavior identification: behavior norms, service standards, marketing methods, services, etc. ;
6. Unified service management: Ledi brand headquarters provides a complete set of business manuals, such as joining manual, store manager training manual, terminal shopping guide training manual, display manual, etc.